Business Development Sales Coordinator
Resume:
Denise Goffredo
*** ******** ****** ***. **, Stirling, NJ 07980
***.****@*******.***
OBJECTIVE
Seeking an Account Management/Client Engagement, Sales Support or Sales Coordinator role that will allow me to make a positive impact using my vast experience, communication, organizational, and problem-solving skills. I want to get back into the publishing industry which is the industry I worked in most of my career. I am well aware of the process of open access and read and publishing transformative agreements.
SKILLS
Organized & detail-oriented
Strong verbal & written communication skills
Strong relationship building skills
Ability to manage multiple tasks/projects in a high paced environment within scheduled deadlines
Strong analytical skills
Creative
Conversational Spanish
EXPERIENCE
The Hydraulic Institute March 2025 - Present
Parsippany, NJ
Business Development Administrator (March 2025 – Present)
Supports the Manager of Education and Energy Efficiency Training Resources
Creates Accounts, Contacts, Tasks and Opportunities in SalesForce Lightening, logging all industry tradeshow/conference leads
Runs reports in SalesForce and updates sales dashboard
Works with the Water and Wastewater continuing education approval agencies in US states to get our Pump System education courses approved
Fields and handles prospective customer inquiries
Internet Brands – Martindale-Hubbell,
New Providence, NJ
February 2016 – March 2024
Account Manager – Martindale-Avvo (June 2023 – March 2024)
Continued to manage the Martindale-Hubbell referral partner base of accounts
Managed accounts of approximately $195,000 in MRR ($2,340,000 total annual revenue)
Best/Lowest churn (cancellation) rate on my team
Negotiated and closed upsell and renewal contracts
Consistently exceeded revenue churn goals on a monthly basis
Onboarded and managed new customer accounts as assigned
Provided complete account management support to law firms and their personnel leveraging portals, analytics and reports
Handled and saved customer cancellation inquiries
Established and maintained high level customer relationships
Website Creative Discovery Specialist– Martindale-Avvo (December 2020 – June 2023)
Undertook a newly created role and helped bolster website sales across two business units
Conducted intake calls with new and redesign Martindale-Hubbell and Avvo website customers, gathering all of the requirements for the new websites
Worked with clients to ensure that their specific website requests/needs were implemented properly
Populated appropriate Area of Practice pages for SEO purposes
Helped customers select design layouts, color palettes, banner imagery, internal photos and taglines
Guided customers through the process while emphasizing best practices
Acted as a liaison between the customer, their account executive and the project manager assigned to the website build
Gathered necessary collateral from the customer and provided to the project manager working on the website build, ensuring a smooth and efficient process
Previewed and QC’d websites prior to website launches
Participated in website related management meetings
Managed the Martindale-Hubbell referral partner base of accounts
Legal Marketing Consultant/Business Development – Martindale-Hubbell (February 2016 – December 2020)
Working with law firms as a Legal Marketing Specialist to help maximize their digital marketing footprint
Responsible for business development and account management of current customer base
Research and identify qualified prospects and navigate company structures to identify key decision makers
Acquire new accounts through outbound cold-calling, networking and marketing opportunities with attorneys and legal firms
Manage negotiations while providing information on the client's return on investment
Manage base of marketing partner accounts
Consistently performing to the highest level while meeting and exceeding new business and revenue goals
Reed Elsevier/LexisNexis, New Providence, NJ
August 2001 – October 2015
Vendor Account Manager/Sales Coordinator/CD-ROM Account Manager
Account Management and growth of wholesale vendors – Corporate Affiliations/Red Books, PR Solutions & Elsevier Journals – responsible for a fluctuating account base between $2 - $2.5 million annually
Daily customer contact – responsible for handling all onsite customer service issues and managing all CD-ROM customers
Consistently met and exceeded all revenue goals
Sales Coordinator for the Corporate Affiliations & Advertising Red Books division
Supported the sales team and worked with them on a variety of issues
Responsible for organizing weekly and monthly sales reports
Responsible for pulling web, print and CD-ROM renewal reports
Responsible for pulling and verifying accuracy of commission reports
Acted as onsite liaison to our subsidiary office for product services, fulfillment, customer service and credit and collection issues
Coordinated our annual off-site meeting for our entire Corporate Affiliations/Red Books team – coordinated agendas and meeting space setup
Validated data during our fulfillment system transition project for the Albany implementation team and laid out BI query requirements
Trained/Rolled Out new fulfillment system to the inside sales team
Coordinated all tradeshows attended by the sales team from registration, ordering all necessary equipment/supplies for booth, as well as shipping equipment to the site
Circle of Excellence Award – 2010, 2012 & 2014
Reed Elsevier/RR Bowker, New Providence, NJ
July 1999 – August 2001
Sales Coordinator/Assistant – Books in Print Family
Supported the sales team and worked with them on a variety of issues
Supported sales management on a variety of tasks and projects
Responsible for organizing weekly and monthly sales reports
Responsible for verifying accuracy of commission reports
Responsible for pulling web, print and CD-ROM renewal reports
Responsible for attendance tracking and supply ordering for the Sales Team
Renewed the library consortium CD-ROM customers
EDUCATION
Rider University, Lawrenceville, NJ
Bachelor of Science – Business Administration – Human Resources Major
TECHNICAL SKILLS
Microsoft Office
Salesforce
Google Analytics
Hummingbird BI
Vista Fulfillment System
WordPress
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