Data Analyst Scrum Master
Resume:
Philip J. Kozicki
Rochester Hills, MI *****
******.*******@*****.***
DATA ANALYST GROWTH & MARKETING INSIGHTS SQL & BI EXPERT
Data-driven analyst with over 10 years of experience helping product and growth teams make smarter decisions through analytics, dashboarding, and storytelling. Adept at analyzing campaign performance, customer behavior, and acquisition trends to improve KPIs such as CAC, ROAS, and conversion. Expert in SQL, data visualization tools, and translating business questions into actionable data solutions.
KEY SKILLS & TOOLS
Marketing Analytics: CAC, ROAS, LTV, Conversion Rate, Attribution
SQL & Data Modeling: Advanced SQL, CTEs, Window Functions, DBT (familiar)
BI & Dashboarding: Omni (familiar), Power BI, SSRS, Tableau, Crystal Reports
Data Warehousing: Microsoft SQL Server, Oracle, SSIS, ETL pipelines
Tools: Google Ads, Meta Ads, Excel, JIRA, Confluence, SharePoint
Other: Forecasting, Budget Modeling, Funnel Analysis, Agile
PROFESSIONAL EXPERIENCE
General Dynamics Information Technologies (GDIT) – MATS Program
Senior Data Analyst / Task Supervisor
March 2025 – Present Remote
Partnered with business teams to analyze campaign, web, and user funnel performance.
Delivered reports and dashboards to measure conversion trends, user drop-offs, and onboarding metrics.
Created SQL-driven pipelines and datasets to streamline reporting and isolate anomalies in CAC and conversion rates.
Provided actionable insight on data quality, anomalies, and platform usage patterns to support executive decisions.
GDIT – USPSOIG Project
Scrum Master / Business Analyst / Data Specialist
Oct 2020 – May 2023 Hybrid
Served as analyst and product owner for multiple dashboard and reporting initiatives.
Supported internal teams with SQL analysis across acquisition and engagement metrics.
Built repeatable datasets for key business KPIs, including ROAS and conversion rate.
Led data discovery sessions and translated vague business goals into structured queries and insights.
GE Aviation Digital Technology (GE)
Data Analyst / Scrum Master / Project Manager
Apr 2014 – May 2020 Hybrid
Supported digital growth projects with custom SQL models and campaign reporting dashboards.
Performed user behavior analysis across various engagement points.
Delivered data pipelines to support productivity and financial forecasting—achieved $12M in savings and $2M in process improvements.
Led the creation of repeatable data structures using SQL and ETL tools (SSIS, BIDS) for business forecasting.
EDUCATION & CERTIFICATIONS
MBA – Central Michigan University
BBA, Management Information Systems – Lawrence Technological University
Certified Scrum Product Owner (CSPO)
Certified Scrum Master (CSM)
Advanced Certified Scrum Master (A-CSM)
ITIL Certified
PROJECT HIGHLIGHTS
Campaign Performance Analytics: Built SQL-driven dashboards to assess Google Ads and Meta campaign ROI across segments.
Funnel Optimization: Analyzed onboarding drop-off and improved user progression rates by 17% by identifying friction points.
Growth Modeling: Contributed to revenue and subscription forecasting for enterprise-level reporting.
WHY I’M A FIT FOR MONARCH
10+ years of experience converting data into strategic growth action
Deep expertise in SQL and dashboarding for marketing and product teams
Strong communicator who thrives in asynchronous, remote-first environments
Passion for building in high-growth, customer-obsessed startups
Contact this candidate