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Creative Design, Brand and Art Direction

Location:
Guadalajara, Jalisco, Mexico
Posted:
July 22, 2025

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Resume:

+1-213-***-**** US

+52-335-***-**** MX

**********@***.***

linkedin.com/in/guspennock/

Hard Skills

• Brand development and ID

• Marketing campaign development

• Creative graphic design

• Digital & email marketing

• Packaging and POP design

• Environmental and event display

• Diagramatical, infographic design

• Agency review and collaboration

• Project management and planning

• Brand asset management

Soft Skills:

• Analytical and solution-driven

• Timely tactical execution

• Teamwork; cross-collaboration

• Resourceful, communicator

• Intuitive and goal driven

• Experienced in multi-cultural usage

and regional conventions

• Confident and professional

Technical proficiency in:

• Adobe CC Suite, Photoshop, Illustrator

• InDesign, Captivate, Bridge

• WordPress, Wix, Squarespace,

• Hubspot, Marketo, MailChimp

• Hootsuite, Buffer, Sprout Social

• Keynote, Powerpoint, Google Docs,

Slides, MS Office, Slack, Canva

• Datawrapper, Infogram, Articulate

• DAM apps: Widen, Brandfolder, AEM

• Project Management apps:

Workfront, Asana, Trello

Languages - Bilingual

• English and Spanish - full command

GUSTAVO PENNOCK BRAND MANAGEMENT • CREATIVE DESIGN MARKETING AND CREATIVE OPERATIONS

CONTACT

SKILLS

WORK EXPERIENCE

Sr. Creative Designer & Brand Governance Manager

Herbalife Nutrition • Worldwide Marketing Dept. - Los Angeles CA USA 2009 - 2019

• Go-to-senior creative designer handling brand management, campaign localizations, working with senior marketing leaders, agencies, and vendors to consistently adapt brand assets when applying cultural, regulatory, and linguistic design adaptations

• Managed brand governance; project managing, responsible for tracking and reporting metrics, including brand adoption, message/visual cohesiveness, and compliance

• Facilitated and developed corporate presentations to senior marketing and sales executives, direct customer service personnel, call-center, and regional marketing staff, on product launch campaign, brand presence and values, new product and service features. Presentation and training events were done in-person, or via online webinars, or custom recurrent training sessions across North America, Mexico, LATAM, India, and EMEA regions Marketing Communications and Sr. Graphic Design Manager Posey Company - Arcadia CA USA 2005 - 2008

• Led complete redesign of its brand product catalog, implementing a customer-centric approach, improving user experience and data presentation; its innovating design drove an increase in sales by 15% the following quarter

• Streamlined processes to deliver updated tactical brand marketing and sales communication assets to product marketing and sales teams nationwide, increasing efficiency by supplying product information in real-time, thus increasing productivity and lowering costs by 34% Art Director - Marketing Department

Imaging Brands - Phoenix AZ USA 2019 - 2021

• Refined the master brand and revamped its sub-brands, optimizing creative alignment; developed a new product brand, creating ID system, style guides, marketing support assets for, web portal, social media and product packaging

• Produced proposal presentations, recurrent and new product training videos for B2B and high-end customers, expanding brand positioning across all marketing touchpoints Sr. Brand and Graphic Designer

Freelance Remote Studio Ajijic, MEXICO 2021 - 2025

• Currently develop and produce brand and creative design projects for new and existing clients, contributing to enhance brand-building tactical and visual marketing experiences La Roche University

Bachelor of Science

Graphic Design

Pittsburgh, PA USA

EDUCATION

CLIENTS:

Hewlett-Packard - US Airways Group (AA) - Unitech (FAA) Viasat, Lake Chapala Society, Ajijic Cares

ASSOCIATION

AIGA - American Institute of Graphic Arts

a Brand Champion

Focused on brand development, B2B, and B2C marketing initiatives, with emphasis on the customer experience and things that make people love a brand.



Contact this candidate