**********@***.***
linkedin.com/in/guspennock/
Hard Skills
• Brand development and ID
• Marketing campaign development
• Creative graphic design
• Digital & email marketing
• Packaging and POP design
• Environmental and event display
• Diagramatical, infographic design
• Agency review and collaboration
• Project management and planning
• Brand asset management
Soft Skills:
• Analytical and solution-driven
• Timely tactical execution
• Teamwork; cross-collaboration
• Resourceful, communicator
• Intuitive and goal driven
• Experienced in multi-cultural usage
and regional conventions
• Confident and professional
Technical proficiency in:
• Adobe CC Suite, Photoshop, Illustrator
• InDesign, Captivate, Bridge
• WordPress, Wix, Squarespace,
• Hubspot, Marketo, MailChimp
• Hootsuite, Buffer, Sprout Social
• Keynote, Powerpoint, Google Docs,
Slides, MS Office, Slack, Canva
• Datawrapper, Infogram, Articulate
• DAM apps: Widen, Brandfolder, AEM
• Project Management apps:
Workfront, Asana, Trello
Languages - Bilingual
• English and Spanish - full command
GUSTAVO PENNOCK BRAND MANAGEMENT • CREATIVE DESIGN MARKETING AND CREATIVE OPERATIONS
CONTACT
SKILLS
WORK EXPERIENCE
Sr. Creative Designer & Brand Governance Manager
Herbalife Nutrition • Worldwide Marketing Dept. - Los Angeles CA USA 2009 - 2019
• Go-to-senior creative designer handling brand management, campaign localizations, working with senior marketing leaders, agencies, and vendors to consistently adapt brand assets when applying cultural, regulatory, and linguistic design adaptations
• Managed brand governance; project managing, responsible for tracking and reporting metrics, including brand adoption, message/visual cohesiveness, and compliance
• Facilitated and developed corporate presentations to senior marketing and sales executives, direct customer service personnel, call-center, and regional marketing staff, on product launch campaign, brand presence and values, new product and service features. Presentation and training events were done in-person, or via online webinars, or custom recurrent training sessions across North America, Mexico, LATAM, India, and EMEA regions Marketing Communications and Sr. Graphic Design Manager Posey Company - Arcadia CA USA 2005 - 2008
• Led complete redesign of its brand product catalog, implementing a customer-centric approach, improving user experience and data presentation; its innovating design drove an increase in sales by 15% the following quarter
• Streamlined processes to deliver updated tactical brand marketing and sales communication assets to product marketing and sales teams nationwide, increasing efficiency by supplying product information in real-time, thus increasing productivity and lowering costs by 34% Art Director - Marketing Department
Imaging Brands - Phoenix AZ USA 2019 - 2021
• Refined the master brand and revamped its sub-brands, optimizing creative alignment; developed a new product brand, creating ID system, style guides, marketing support assets for, web portal, social media and product packaging
• Produced proposal presentations, recurrent and new product training videos for B2B and high-end customers, expanding brand positioning across all marketing touchpoints Sr. Brand and Graphic Designer
Freelance Remote Studio Ajijic, MEXICO 2021 - 2025
• Currently develop and produce brand and creative design projects for new and existing clients, contributing to enhance brand-building tactical and visual marketing experiences La Roche University
Bachelor of Science
Graphic Design
Pittsburgh, PA USA
EDUCATION
CLIENTS:
Hewlett-Packard - US Airways Group (AA) - Unitech (FAA) Viasat, Lake Chapala Society, Ajijic Cares
ASSOCIATION
AIGA - American Institute of Graphic Arts
a Brand Champion
Focused on brand development, B2B, and B2C marketing initiatives, with emphasis on the customer experience and things that make people love a brand.