Social Media Creative Director

Joshua Hurst

Creative Director

***************@*****.*** / 469-***-**** / 1808 Snowmass Drive Plano, Texas 75025 / Linkedin.com/in/hurstjosh Show Reel: https://youtu.be/e-I2Y6uIaLc

Summary

Emmy Award-winning Creative Director with over 20 years of experience driving innovative creative campaigns and strategies that consistently deliver exceptional results. Proven ability to generate 10X ROI through integrated marketing efforts for top companies. Passionate about inspiring creativity, fostering innovation, and delivering measurable growth in dynamic, forward-thinking environments. Seeking opportunities to leverage expertise in developing impactful creative solutions that align with business objectives and market trends. Skills

*Adobe Creative Suite * Creative Strategy * Brand Development * Budget Management * Marketing Collateral

*Brand Identity * Design Innovation * AI Integration * CRM Integration * Campaign Management * Photography * Social Media * Video Editing * Motion Graphics * Project Management * Time Management * AI Design * AI Motion * AI Creative Education

Bachelor's Degree

Computer Science

Vent-A-Hood

Creative / Marketing Director

Jan 2023 - June 2025

* Develop and execute comprehensive marketing strategies to enhance brand visibility and market share in the luxury kitchen ventilation industry.

* Lead cross-functional teams to implement innovative campaigns, resulting in measurable increases in customer engagement and sales.

* Foster partnerships with retailers, designers, and homebuilders to expand sales channels and product placement opportunities.

* Analyze market trends and customer insights to refine messaging and target key demographics effectively.

* Oversee digital marketing initiatives, including SEO, paid media, social media, and content marketing, driving traffic and conversions.

Hurst Digital

Marketing / Creative Director

Oct 2017 - Jan 2023

* Developed and executed creative marketing campaigns that resulted in a 30% increase in qualified leads and a 15% increase in customer retention.

* Led cross-functional project teams to deliver product marketing initiatives on schedule, under budget, and with higher than projected KPIs.

* Led the creative team to refresh branding materials, which contributed to a more modern and appealing brand image.

* Cultivated a high-performing team, emphasizing professional growth, collaboration, and creativity. Fabulous Z, Inc

Creative Director Jun

2011 - Sept 2017

* Spearheaded creative design projects from inception to execution, successfully meeting client expectations and deadlines.

* Assisted in pitching creative concepts to clients, securing three major accounts within the first year.

* Implemented design best practices and introduced new software that increased team productivity by 15%.Fostered and maintained strong relationships with high-profile clients, ensuring tailored solutions that exceeded expectations and aligned with business goals.

D Magazine / D Custom

Digital Director

July 2007 - May 2011

* Provided creative direction to internal teams and external partners, fostering collaboration and cross-functional synergy.

* Conducted market research, trend analysis, and competitive bench-marking to inform creative strategies and identify opportunities for innovation and differentiation in design.

* Advanced digital transformation efforts, incorporating new tools and platforms to modernize marketing operations and analytics. N.A.S.A.

Freelance Editor

Jun 2004- June 2007

* Content Development: Filmed and edited technical issues, reports, and publications to ensure accuracy, clarity, and adherence to NASA’s stringent standards.

* Creative Storytelling: Assisted in transforming complex scientific data into engaging and accessible narratives for diverse audiences in video format.

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