Communications, Marketing and Creative/Art Director/Graphic Designer

Janice Kaufmann

*** ***** ********** ****** • Baltimore, MD 21231

cell. 443-***-**** • **************@*****.***

http://www.waterfronttech.com/JaniceKaufmann

E X E CUTIVE S U MMARY

Ms. Janice Kaufmann is a seasoned Communications, Marketing and Creative/Art Director/Graphic Designer with many years of logo and branding expertise, publications, presentation, pre-press and web development experience. Her administrative skills come from years of managing creative and development teams and budgets, large and small. Has led creative teams, managed multiple campaigns and projects by using new concepts, management techniques and marketing tools. Has stellar track record of completing projects, meeting deadline all within budget. Great team player and encourages team members to develop and grow.

E X P E R I ENCE

A3 Technology, Inc., Washington, DC

Web Designer/Graphics/Communications Specialist (9/2019 to Present) As part of a comprehensive communications strategy to inform, educate and engage stakeholders, the FAA’s Office of Commercial Space Transportation (AST) needed a specific branding and communications plan for communicating effectively with external stakeholders. One of the key elements of this plan is developing an easy, effective, consistent means of communicating visually to the various user groups and the media. A number of organizations are working to standardize FAA outreach communication and develop relationships with local communities and interested stakeholders, but these efforts must be consistent and coordinated to be effective. This task supports AST’s Chief of Staff office (CoS) in establishing an integrated methodology for fostering relationships and collaborating with local communities and interested stakeholders concerning commercial space projects, data analytics, outreach techniques, FAA social media, local noise knowledge, and any other relevant information to the greatest extent possible to enable communities to understand and process change and ensure project success and reduce implementation risks. Communications Specialist

Work including production of live events, internal form development, image and messaging libraries, presentation graphics created and maintained, press mentions gathered and distributed, graphics and communication processes created and maintained.

• Weekly Press Clip Blast of Commercial Space Clips + Social Media links (Facebook, Instagram and Twitter) and Calendar of Events. Material gathered each day and compiled. Distribution list has gone beyond AST staff to ATO’s Space integration group and Social Media/PR team at AOC.

• Building of AST current photo library with copyright information in image properties and AST social media posts that AOC provides.

• Develop graphics appropriate for the AST products and work with AOC to ensure they meet FAA requirements.

• Maintain a list of all AST documents for use by AST employees.

• Collaborate with the CoS Team to provide monthly updates to the digital signage monitor including cadence charts and AST timeline.

• Internal and External PDF form development

• Maintaining of AST’s Spaceport Map

• Maintaining of AST Organizational Charts

• Development of all Launch and Reentry Cadence Charts in multiple formats

• Quarterly AST Social Media report

Website

Commercial Space Transportation (AST) Drupal Website and Continual Refinement based on industry feedback and analytics

• Prepare and regularly update AST web content to ensure the latest content is posted on the AST webpage for use by industry stakeholders, FAA employees, and the public. This includes drafting the language for updates for review and approval for SMEs.

• Maintain and update SharePoint Database that connects to Tableau Data pages for external website

• Develop and build out of AST Library of document in online Dynamic Regulatory System

(https://drs.faa.gov)

• Weekly update of online Launch and Reentry Forecast Graph

• Conduct quarterly review and assess the AST webpage for accuracy and that content and graphics are up to date to meet the needs of the industry.

• Maintain and refresh the AST webpage to provide optimal user experience.

• Design and management of AST MyFAA.gov Internal Website including all staff resources, newsletters Learning Opportunities and Organizational Charts

• Collaborate with AOC to meet all web-related requirements and policies for Tableau, DRUPAL and any other programs used by the agency.

• Provide quarterly updates to the AST homepage unless otherwise directed by the CoS Team.

• Ensure all AST web contents are 508 compliant.

• Provide a monthly web analytics reports that show top 15 pages and % comparison to prior months.

• Perform other duties/tasks as assigned in relation to web updates.

• Monthly review of Site Improve reports making sure all links on website are working. Presentation Work

• Maintain a link/list of all AST Slide templates for presentations on the CoS Microsoft Teams Communications and Media Relations channel and internal MyFAA Staff Resources pages

• Develop presentation for different AST divisions for an internal and external audience

• Maintain Excel Spreadsheets with all launches and reentries in a move to automate all launch and reentry statistics for all developed cadence graphs for internal and external use Live Event Support

• Provide web support and run slide presentations for AST-supported meetings and programs such as COMSTAC, industry briefings, training, and other AST-related meetings, as directed.

• Gathering of Biographies for AST-1 for upcoming meetings as needed. AST Guidance Docs and Archiving

• Compliance and archiving (Agency wide mandate) completed before deadline.

• Perform relevant Dynamic Regulatory System (DRS) office of primary responsibility (OPR) user job functions, to include posting historic and current AST documents onto the DRS website.

• Backup archive of all AST Guidance material and all other documents that were on old website.

(older than 2015) plus the return of older but pertinent or deemed necessary documents back onto website.

• Reporting and Archiving: Video Links reports, GovD Message reports and Weekly Clip Blasts saved in Teams

Signal Edge Corporation; Baltimore, Maryland

Marketing Specialist; January 2017 – Present

As Marketing Specialist I developed Corporate and Product logos, presentations, website, collateral material, marketing giveaways for corporate events. Waterfront Technologies, Inc.: Baltimore, Maryland Creative/Art Director/Web Designer; March 2001 – present As Creative/Art Director of Waterfront Technologies, my responsibilities include the design and brand management for clients. The management of marketing budgets for our clients by getting the most promotion and brand awareness from each dollar spent. That includes PR, cross promotions and social media marketing.

• Logo design and Branding Campaigns

• Promotions, Ad Campaigns, Signage, Banner Ads and Marketing Collateral Material

• Pre-Press – digital direct to CMYK or Spot (PMS) Color printing

• Social Media Marketing

• Web Design Front End, UX, UI and WordPress

• SEO, Google Analytics and Online Media Buys

• Web Hosting and Maintenance

• Corporate Presentation Development

• New product roll out plus instruction manuals and packaging

• Vendor Management of Photo Stock Houses, Large Scale Print Houses, Distribution, Email and Mailing Lists

• Design and Development Team Builder and Project Management

• Pricing and Cost Matrix Development

• Hiring and Training of Staff

Clients: Artists; Community Associations; Corporations; Galleries; Local Businesses; Local Craftspeople; Museums; Non-Profits; Restaurants; Salons; Special Events; Schools and Universities; State and Federal Government Agencies; Technology Industry; Tourism Industry; The Reeves Agency: Baltimore, Maryland

Art Director; March 2000 - December 2000

• Designed and produced ad campaigns, logos, stationary systems, postcards, billboards, banner ads, web design implementation and multi-media presentations for such clients as: MTA, University of Baltimore, EPA, Maryland Board of Pharmacy, New Image, Access One, Preakness Celebration, Endzone Partners, Corporate Media Direct and Reed Smith

• Production collaboration with printers, newspapers, magazines, photographers, photo stock houses and signage companies

SMS Productions: Jessup, Maryland

Artist/Art Director & Production Manager; October 1994 - January 2000

• Manager, staff of five

• Increased output of art department from 70 jobs per month to over 100 jobs per month

• Pre-press of all film (RIP) output from Art Department to pressroom

• Purchasing and installation of all graphics software, hardware and trouble-shooting output

• Hiring and training of all new art department employees

• Converted art department from paste-up boards to 4 color (CMYK) direct to film output

• Design of direct mail advertising pieces, brochures, magazine advertising and newsletters

• Photo shoots to be used in advertising

• Redesign and management of all materials for our subsidiary automotive buying service company including quarterly book mailer and Washington Post & Baltimore Sun book insert Barton-Cotton, Baltimore, Maryland

Artist; March 1994 - October 1994

• Design of all donation cards, reply envelopes, and mail label programs

• Development of in-house database for all donation programs Southern Farm Publications: Baltimore, Maryland

Art Director - Production Manager; November 1989 - June 1990

• Manager, staff of three

• Produced four monthly regional newspapers

• Designed covers for eight different publications monthly

• Coordinated new cover format and grid change for three national production offices

• Designed corporate logo and mastheads for our new corporation

• In charge of all printed media for the entire national corporation Lopez Publications: Alexandria, Virginia

Assistant Art Director; January 1988 - June 1989

• Produced two national monthly magazines

• Organized editorial content from beginning to end stages of production

• Designed full color and black and white layouts

• Created special circulation drives, in-house advertisements and marketing pieces

• Coordinated production and advertising placement with the advertising department EDUCATION

• Bachelors of Science in Applied Design; University of Maryland, College Park; May 1987

• Masters of the Arts in Publications Design with Minor in Internet Communications; University of Baltimore; May 1998

• Recipient of the Phillips Award for New Media Design; May 1998 SOFTWARE APPLICATIONS

Adobe Creative Suite: Illustrator; InDesign; Photoshop Quark Xpress; Corel Draw; Freehand;

Adobe Acrobat; Dreamweaver; Fireworks; Flash; MailChimp; Drupal; WordPress Microsoft Office; Word; Access; Power Point; Excel; Visio; Publisher; One Note; Drupal; WordPress

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