Project Management Instructional Designer

PAUL 310-***-**** WALSLEBEN **********@***********.*** linkedin.com/in/pwalsleben

Versatile communications professional and creative, producing dynamic work across digital, video, print, and social media that gets results. Leads by example with expertise in creative brainstorming, content development, design, project management, working across digital, social, and broadcast platforms. Motor Trend Group Motion Graphic Producer 2014 - 2023 Led creative direction, design, and production management of linear broadcast, on-air, digital promotions, social media campaigns, and national branding elements for MotorTrend Channel. Authored best practices and quality-control procedures, and conducted specification checks for Discovery Broadcast Operations; concepted, designed, and produced press-ready print collateral for 22 national MotorTrend Auto Shows.

• Grew SVOD viewer subscriptions by 200% in one year, 450% over 3 years

• Built broadcast ad business for MT Auto Shows, generating over $200k in annual revenue

• Generated over 1 million organic views with branded social content Post Modern Group Art Director, Senior Designer 2009 - 2014 Directed client-facing creative for national brands including: US Airways, TLC, Showtime, Mazda, Hyundai, and United Airlines; Directed creative and managed production for broadcast advertising and digital media promotions. Produced trade show media and B2B promotions for broadcast, print, and web.

• Created over 300% department revenue growth within first year

• Developed medical and dental trade content business

• Produced episodic broadcast packages for TLC and the History Channel

• Concept, art direction and project management for US Airways’ groundbreaking airline safety video ReelzChannel Art Director, On-Air Promo 2006 - 2007 Art direction and production management of network branding and daily on-air graphics for a nationally broadcast cable channel. Produced on-air promotions, created branded show identities, and developed broadcast and digital content; coordinated department staffing, operations, direction, scheduling, and project development.

• Launched channel on schedule into 25 million homes on Time Warner and Dish Network

• Produced episodic graphics and titles for five original shows, including live daily events broadcast. Motor Studio Art Director, Creative Lead 2002 - 2009 Creative and business development, art direction, and project management for network identities, titles, and graphic sequences across film, broadcast, print, and web. Managed and staffed a roster of freelancers and contract workers, overseeing scheduling and project supervision.

• Campaign concept, taglines and copy, and motion design for Huntington Beach Boulevard of Cars

• Branded graphic identities for multiple episodic series on Discovery, History Channel, and TLC

• Produced flagship broadcast identity package for TBN network Skills and Training

Adobe Creative Suite, Photoshop, InDesign, Illustrator, After Effects; Microsoft Office, Word, PowerPoint, Excel; Basecamp, Slack, Asana; video, print, digital content production and quality control; online publishing and social media platforms (Instagram, Facebook, LinkedIn, Giphy). Education

California Polytechnic State University, San Luis Obispo - BS, Applied Art & Graphic Design Awards

2006 Gold BDA Total Sports Package -YES Network 2005 1999 Silver Promax Drama Program Promotion - “Subway” 1997 Gold Promax Broadcast Special Project - “Bartcasting”

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