Talent Acquisition, Data Analysis, HR Generalist, Business Strategy

Khadija Ahmed

+1-203-***-**** ****************@*****.*** linkedin.com/in/khadijaahmed98/ CT, USA U.S. Permanent Resident — No sponsorship required

EDUCATION

MSc Business Analytics 09/24 – 08/25

Royal Holloway University of London (Predicted Distinction) BSc Social Sciences and Liberal Arts 08/17 – 08/21 Institute of Business Administration, Pakistan (Dean’s List 2017-2021) ACADEMIC PROJECTS

• Final-Year Consultancy Project: Spearheading a consultancy project with Soul Machines and CoSTAR Business Futures Team running a controlled experiment to explore how interaction modality (text based chatbot vs. digital human) shapes user perception, trust, and engagement. The research stack includes a functional website, NLP chatbot, and photorealistic digital avatar-collecting qualitative & quantitative participant data to deliver actionable design guidelines that optimize AI systems in a customer-service context.

• Python Analytics Project: Developed a report analyzing 10k+ US retail transactions plus Census income & population data using Python, building cleaned datasets, statistical models, and interactive visualizations to reveal how discount rates and socio-economic factors drive profit—delivering actionable pricing and market-entry recommendations.

• Salary Benchmarking and Skills Gap Analysis: Cleaned and analyzed 2,500+ UK data science job ads and 7 MSc curricula in Alteryx (regression, LDA topic modeling) and Python, benchmarking salaries and quantifying market to academic skills gaps; delivered compensation and upskilling recommendations. TECHNICAL SKILLS

Data Analysis Data Visualization Programming Languages Predictive Analytics Cloud Computing Python AWS

Tableau Power BI Alteryx Machine Learning Statistical Modeling Research Skills Proposal Drafting Digital Strategy Business Models

WORK EXPERIENCE

Ernst & Young (EY)

Senior Associate Talent Acquisition and Employer Branding 10/21 – 02/24

• Led nationwide end-to-end recruitment across all service lines, applying a consultative approach to workforce planning and hiring strategies to streamline the recruitment process and improve quality-of-hire.

• Designed and delivered the annual internship program for 50+ interns per cycle, managing the full lifecycle. Integrated post-program performance data to recommend strategic improvements and align future iterations with organizational talent goals.

• Spearheaded the MENA Graduate Trainee Program across diverse service areas (Tax, SaT, PAS, and Consulting). Evaluated outcomes through KPI tracking (retention, performance, conversion to full-time) to demonstrate program ROI and achieved 75%+ conversion to full-time roles.

• Led pre-boarding and onboarding for new joiners, streamlining documentation workflows and improving time-to- productivity. Advised internal stakeholders on experience-enhancing changes and designed scalable orientation framework leading to better employee experience.

• Drove cross-firm integration projects (EY MENA & EY Ford Rhodes), functioning as an internal consultant to introduce process efficiencies. Projects included DocuSign implementation, online assessment systems, and third- party background verification.

• Repositioned employer brand assets to align with global EY standards. Led creative direction and vendor management for welcome kits and internal campaigns (e.g., International Women’s Day), reinforcing employer value proposition through tangible brand touchpoints.

• Planned and executed large-scale university recruitment campaigns, including nationwide career fairs. Developed stakeholder maps, engagement plans, and event strategies that successfully targeted and attracted over 5,000 candidates. Post-event analytics were used to assess brand visibility, candidate quality, and campaign impact, contributing to future strategy refinement.

Ernst & Young (EY), Human Resources Intern (Recruitment and Operations) 09/21 – 10/21 IBA - Aman Center for Entrepreneurial Development (CED), Research Intern 08/20 – 09/20 Civil Hospital, Karachi, Social Intern 06/19 – 07/19