Content Strategist

Matthew Wright

******************@*****.*** 678-***-**** [My Portfolio]

PROFESSIONAL SUMMARY Creative and strategic Brand Digital Writer with over 10 years of experience crafting compelling narratives that connect brands with consumers. Expertise in digital storytelling across websites, apps, social media, and paid media. Adept at collaborating with cross-functional teams to align content strategies with brand objectives. Experienced in producing innovative content that drives engagement, builds brand identity, and inspires audiences.

EXPERIENCE

Content Strategist & Digital Writer

Concentrix Catalyst

Feb 2022 – Mar 2024

Authored and edited content for healthcare clients using AEM 6.3

Used LLM to generate brand specific headlines and titles based on user preferences using Webflow, AI and Figma

Generated visuals for social ads and copy for Zimmer Biomet and Alignment Health using Generative AI to build better brand cohesion

Leverage AI tools to create content and streamline workflows.

Crafted precise inputs using prompt engineering.

Conceptualized and crafted compelling digital content strategies for multiple clients, aligning storytelling with brand values and consumer behavior trends.

Developed engaging narratives for websites, social media campaigns, and paid media content to support clients in lifestyle, healthcare, and technology sectors.

Collaborated with designers, strategists, and developers to build seamless user experiences across web and app platforms.

Improved content design by refining microcopy, CTAs, and digital assets to enhance engagement, increasing conversion rates by 15%.

Conducted content audits and created strategic recommendations that resulted in a 20% improvement in content effectiveness.

Senior Social Platform Manager

Microsoft

July 2021 – Jan 2022

Managed content creation and strategy for Microsoft Cloud's social media platforms, resulting in a 10% increase in follower engagement.

Leveraged content strategy to align messaging with brand goals and audience needs.

Crafted data-driven UX campaigns that resonated across platforms, driving engagement with internal stakeholders.

Developed messaging strategies for paid media campaigns, aligning narratives with evolving digital trends and consumer insights.

Partnered with internal and external stakeholders to deliver integrated campaigns that achieved KPIs and improved audience engagement.

Social Content Manager

Delta Air Lines

Sept 2018 – Jan 2021

Led creative direction for social content strategies, developing digital narratives that aligned with Delta's brand identity.

Edited multi-media content across text and video platforms.

Created social editorial calendars and crafted platform-specific content that boosted audience engagement by 25%.

Collaborated with design and marketing teams to implement consistent messaging across digital touchpoints.

Content Marketing Manager

Catapult New Business

Jun 2016 – Dec 2017

Developed content strategies that elevated brand messaging, driving new business opportunities for clients.

Created digital campaigns for social media, email marketing, and blog content that increased prospect engagement.

SKILLS

Digital Content Strategy

UX Writing & Microcopy

Storytelling & Narrative Development

Social Media Strategy

Cross-Functional Collaboration

Content Audits & Optimization

SEO & Analytics Integration

Digital Trends & Emerging Platforms

EDUCATION University of Hartford, Political Science

Art Institute, Web Design

TOOLS & PLATFORMS

Adobe Experience Manager (AEM)

WordPress, Drupal, Sitecore

Google Analytics

Asana, Figma, Miro

SharePoint

AWARDS & RECOGNITION

Increased website conversion rates by 15% through optimized digital storytelling strategies.

Boosted content efficiency by 20% through improved collaboration with cross-functional teams.

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