Social Media Account Executive

DIPALI RAJE

************.**@*****.*** 437-***-**** linkedin.com/in/dipali-raje Toronto, M1R 0B6, ON Education

George Brown College, Toronto, Canada

Post-Graduation Diploma: Digital Media Marketing

ITM Business School, Mumbai, India

MBA: Retail Management and Marketing

Work Experience

Account Executive —Freelancer January 2024- Present

• Manage client account campaigns, oversee website updates, and execute projects from planning to delivery

• Foster strong collaboration across teams to ensure alignment and drive successful project outcomes

• Develop and execute high-impact email campaigns and newsletters using Mailchimp and Brevo

• Create SEO- friendly, keyword-optimized content and schedule posts via HubSpot and Agora pulse

• Plan and manage ad campaigns, including copywriting and content creation for Meta and LinkedIn Ads

• Design creative visuals, videos, and graphics for social media, newsletter, website, and digital ads

• Maintain website database, landing pages, and listings on WordPress, Shopify, and Go High Level Marketing & Sales Coordinator — Winston June 2023- September 2023 Toronto, ON, Canada

• Assessed customer needs and provided sales assistance and information on the products

• Completed data entry into Shopify POS sales database

• Monitored and organized new product inventory

• Coordinated with customer service team to manage order delivery inquiries

• Followed up to ensure resolution and collected customer feedback

• Maintained and analyzed data to generate sales reports Social Media Coordinator — Garage Living September 2022- April 2023 Vaughan, ON, Canada

• Provided weekly and monthly analytical report for all social media platforms (Meta FB, IG, TikTok, LinkedIn, Pinterest, Twitter, Google my Business)

• Analyzed, tracked, and compiled data using Google Analytics, Bing ads to create PPC reports

• Displayed data in a visually appealing format that is easy to understand for stakeholders

• Managed event calendar and scheduled posts on HubSpot for all social media channels

• Created keyword-based, engaging content across social media channels

• Set up Facebook page likes and Boosted posts campaigns, and analyzed their performance metrics

• Increased the online community by 20% and responded to reviews, emails to maintain high engagement

• Researched case studies, market trend analysis and digital best practices Marketing & Ecommerce Executive —Nilkamal Limited August 2019- September 2021 Mumbai, India

• Managed new designs, product features and marketing campaigns to enhance brand presence

• Collaborated with development teams on website development, landing pages, online storefronts, and product specifications

• Managed sales/purchase orders, inventory, and order fulfillments for website and marketplace

• Maintained vendor relationships and coordinated product SKU details with suppliers

• Created SEO-based product listing, promotions, and bulk offers on Shopify and Amazon Vendor & Seller central

• Created and managed ads on Amazon Marketing Services, analyzing their performance and results

• Coordinated photoshoots with agency partners and executed influencer affiliate campaigns

• Prepared sales report by analyzing KPIs, forecasting sales, and managing stock requirements

• Researched competitive products, market trends to develop strategies for boost sales Skills & Certifications

Technical skills: Google Analytics, Google Ads, Bing Ads, Hootsuite, SEO, SEM, Mailchimp, Brevo, Dripify, Amazon Marketing Services, Amazon Vendor & Seller Central Tools & Platforms:

MS Office (Excel – VLOOKUP, Pivot Tables), HubSpot, Agorapulse, Canva, Wave Video, Google My Business, Shopify, WordPress, Go High Level, Meta Ads Manager, LinkedIn, Pinterest, X (Twitter), TikTok, Jira, Slack, Teamwork Core Skills:

Client Relationship Management, Strategic Thinking, Cross-functional Team Coordination, Project Execution, Communication (Verbal & Written), Multitasking & Deadline Management, Problem Solving, Attention to Detail, Organizational Skills, Data Analysis, Research, Results-Driven Mindset Certifications: Google Analytics Certification, Hootsuite Social Marketing Certification, Mailchimp Certification, Lean Six Sigma (Yellow Belt)

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