User Experience Ux Designer

Michael Riccelli

Allison Park, PA ***** 412-***-**** ***********@*****.*** LinkedIn Portfolio

User Experience (UX) Web Design User Interface (UI)

Senior professional with 20+ years’ experience weaving together multi-platform UX/UI strategies that produce a seamless, effortless user experience. Excel at developing experience-led visions by operating at the intersection of business strategies and user needs. Passion for leading UX/UI strategies with insights-based frameworks that inspire new feature innovation as well as incremental improvements. Strong project management skills grounded in Agile with a history of success overseeing multiple streams simultaneously, while delivering a cohesive customer experience.

Core Competencies:

Cross-Platform Experiences Interactive Prototypes Wireframes User Journeys Human-Centered Design Methods

Concept Visualizations Flow Charts Style Guides Test & Build User Engagement Agile & Kanban Design Solutions

Quantitative & Qualitative Research Interface Design Web Applications Low-Fidelity Wireframing

Professional Experience

Armavel, LLC

December 2024 - Current

UI/UX Designer

Contribute to the integration of UX strategy across digital platforms, aligning content, design systems, and analytics in support of agency mission goals.

Lead the UX efforts for corporate website redesign, including wireframes, high-fidelity designs, and sitemap development.

Collaborate with cross-functional teams in Agile sprints to align design with stakeholder needs and compliance standards.

Design Power BI dashboards to improve data visualization and reporting.

Support SharePoint UX and site structure to enhance usability and content management.

PNC Bank

August 2024 - December 2024

Experience Designer - Contractor

Responsible for creating experiences and flows for retail banking web and mobile applications.

Designed and prototyped Retail Banking Rewards Program, iterating through multiple versions based on stakeholder feedback and user testing, resulting in a user-friendly and accessible experience.

Ensured all UI patterns met WCAG 2.0 accessibility digital standards.

Expanded and enhanced the PNC Design System in Figma for web and mobile platforms, contributing to a unified and scalable design language.

Drove collaborative development by providing developers with detailed design specifications and functional explanations.

Cherokee Federal - Department of Energy

January 2024 - July 2024

UX Designer - Contractor

Responsible for creating a complete redesign of the department of energy website.

Worked with client to establish content strategy and build sitemap based on focus group user research in FigJam

Created UX design guidelines, pattern libraries, and documentation to ensure consistency across digital products.

Using Figjam, ran weekly working session to establish new information architecture, content types and taxonomies within Drupal

Built wireframes and iterated over layout and structure based on continued client feedback in Figma

Created prototypes and also worked with developers to build out the UI components in Figma

Ensured all UI patterns met WCAG 2.0 accessibility digital standards.

Developed style guide based on USWDS 508 compliance for accessibility

Leverage Agile methodologies to solve technical challenges, manage resource conflicts, remove barriers, uphold high-performance standards and meet project commitments

Data Dimensions

July 2023 - October 2023

UX Designer

Responsible for creating overall concepts for the user experience within software products, ensuring all interactions are intuitive and easy for customers.

Conducted user research to understand pain points in current business processes and proposed UX solutions to improve user interactions.

Ensured all UI patterns met WCAG 2.0 accessibility digital standards.

Established guidelines for unifying the brand across multiple SaaS products (Provider Services, EDI Clearinghouse, Claims and Billing Automation, Payments and other Vendor Solutions).

Collaborated with product management and engineering to define and implement innovative solutions for the product direction, visuals and experience.

Executed all visual design stages from concept to final hand-off to engineering. This was all done in Figma first from wire-framing to prototyping.

Presented and defended designs and key milestone deliverables to peers and executive level stakeholders.

Led UX discovery sessions to gather user needs and business goals, ensuring alignment between user expectations and system capabilities.

Established and promoted design guidelines, best practices and standards.

Lead requirements gathering sessions management and product teams

Oncology Nursing Society

June 2014 – June 2023

UX Designer, Web Developer

Responsible for designing and developing UI/UX solutions to meet the business requirements for a professional association of more than 35,000 members committed to promoting excellence in oncology nursing and the transformation of cancer care.

Worked seamlessly with application developers to build provide them with the full front-end solution in HTML, CSS and Javascript in various frameworks; Angular, Vue, React, ASP.NET/C# and content management system templates for Drupal and Wordpress

Own the user experience vision and roadmaps used to develop compelling visual experiences and user solutions for SaaS products; partner with cross-functional resources to build excitement, a shared purpose, and to achieve organizational objectives

Lead rapid prototyping sessions to create beautiful designs and mockups in Figma that enable a seamless experience for oncology nurses and their educational needs

Establish best practices and maintain design systems in order to deliver customer-centric processes including measuring metrics related to design effectiveness, efficiency, and satisfaction

Led UX discovery sessions to gather user needs and business goals, ensuring alignment between user expectations and system capabilities.

Leverage Agile methodologies to solve technical challenges, manage resource conflicts, remove barriers, uphold high-performance standards and meet project commitments

Create and maintain styling, themes, and templates for web pages and applications both inside and outside of CMS (Drupal and Wordpress)

Amber Products

June 2013 – June 2014

Product Owner/Senior Web, Graphic Designer

Oversaw the design of all web-based marketing pieces for a company that develops spa and salon products, equipment, and treatments.

Established a unifying vision for the user experience across web-based assets including microsites (landing pages), email marketing, online advertising, and social media campaigns.

Delivered end-to-end user experience solutions for multiple products and platforms - from concepts, detailed wireframes, prototypes, to visual design comps, and detailed design specifications.

Project managed the wireframe process and mind mapping diagrams for the new retail skincare website.

Maintained and analyzed website Google analytics and e-marketing Constant Contact analytics to effectively improve on the design and placement of content on web and email templates.

Handled all front-end web updates; HTML, CSS, jQuery.

Douglas Laboratories®

March 2000 - 2013

Senior Web, Graphic Designer

Designed marketing pieces for the web; websites, microsites (landing pages), website updates, email marketing, online advertising, and social media campaigns for a company that researches, develops and manufactures science-based, healthy aging supplements.

Led design session across project planning, ideation, selection of tools, design process, and concept explorations.

Performed user-centered design tasks such as use cases, site maps, flow diagrams, wireframes, and user interface documentation.

Project managed and designed all graphics for print while maintaining brand standards; corporate brand ads, corporate new product ads, marketing collateral, email marketing designs, tradeshow graphics and tradeshow/conference materials.

Managed and redesigned the corporate website utilizing an extensive wireframe process; consolidated all content and created a better user and shopping experience for both internal and external stakeholders.

Spearheaded the development of a new website and e-marketing campaign for new corporate brand launch.

Handled all front-end web updates; HTML, CSS, jQuery, in a ColdFusion environment, Photoshop, Illustrator and Fireworks.

Freelance 2000 – Present

Consultant

Work with clients to develop innovative UX/UI applications to complement the business direction, build awareness and activate brands.

Manage the planning, design and implementation of websites, as well as marketing and social media campaigns.

Oversaw the complete wireframe process for National Enzyme Company including overhaul of information and site structure.

Maintained and updated WordPress websites for Science and Medicine Group.

Education & Technical

Online Training

Continuing education to stay on top of the latest trends in design and technology. New technologies HTML5 and Responsive Web Design theory and latest graphic design trends.

LUMA Institute - Practitioner Certification of Human Centered Design (2021)

Six-week course, learned 10-14 human-centered design methods from the LUMA System, using real-world scenarios for hands-on learning of each method's activities and techniques.

General Assembly – UX Certificate (2020)

Fundamentals of becoming a full time UX Designer. Curriculum included UX Foundations, UI Foundations, Design and Iteration, and working with a Product Team and doing real world User Experience problem solving.

Bradford School, Pittsburgh, PA

Associates Degree (AD) - Studied Graphic Design, Marketing and Web Design

Technical

User Interface Design, Prototyping and Design Comping with Adobe XD, Angular JS, React/Next JS, Javascript, Type Script, HTML, CSS, SASS, Adobe Illustrator, Adobe Photoshop, All Microsoft Products including Microsoft Teams, Agile and Kanban, Atlassian Jira, Git, Microsoft Azure, Figma, WordPress, SaaS based solutions

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