Digital Marketing Social Media
Resume:
SUN BERTON
********@*****.*** 949-***-**** Fullerton CA
Portfolio: https://bit.ly/sun_berton_portfolio
PROFESSIONAL SUMMARY
• Accomplished digital marketing leader with over 13 years of experience driving online presence, engagement, and brand visibility across SaaS, fintech, healthcare, startups, CPG, education, and diverse B2B/B2C industries.
• Proven expertise in developing and executing comprehensive social media strategies, content creation, and community-building initiatives to increase audience engagement and website traffic.
• Extensive background in managing multi-channel digital campaigns, collaborating with editorial and cross-functional teams, and leveraging analytics to optimize performance.
• Demonstrated ability to curate and create compelling content, oversee social media accounts, and implement data-driven marketing campaigns that foster online communities and promote organizational goals.
• Strong project management skills, attention to detail, and a commitment to professionalism and continuous learning.
TECHNICAL PROFILE
• Proficient in digital marketing tools and platforms including Google Analytics, Google Ads, Salesforce Marketing Cloud, HubSpot, and Tableau for data-driven decision-making and campaign optimization.
• Experienced in web development using WordPress, Shopify, and Magento, with skills in HTML and Schema code for enhanced site performance.
• Skilled in SEO and SEM strategies, social media strategy, and content development with healthcare compliance.
• Adept at managing multi-channel digital marketing campaigns across social media platforms including Facebook, Instagram, X
(Twitter), LinkedIn, and more.
• Implemented Salesforce for CRM integration, including lead scoring and segmentation.
EMPLOYMENT HISTORY
Chief Marketing Officer Bertons Air Conditioning and Heating, Fullerton, CA 08/2024 - Present
• Enhanced digital marketing presence and developed website from scratch (https://bertonsandheating.com), focusing on content creation, social media engagement, and online community growth.
• Led the planning and execution of digital campaigns to increase brand awareness and customer engagement.
Digital Marketing Director GeneTex, Irvine, CA 01/2022 - 12/2023
• Maximized site traffic by 40% and increased overall traffic by 270% for a biotechnology company through targeted digital and social media strategies.
• Collaborated with cross-functional teams to promote articles and multimedia content, driving audience engagement.
Digital Marketing Manager Laguna Tools, Huntington Beach, CA 08/2021 - 08/2022
• Managed digital marketing campaigns for B2B/B2C ecommerce, leveraging a $75k/month paid search budget to achieve $4M average monthly sales and $45M annual revenue - tremendous ROI.
Director of Marketing LRES Corporation, Orange, CA 02/2019 - 05/2020
• Increased lead generation by 200% for a B2B/B2C real estate company through integrated digital and social media campaigns.
• Developed and managed marketing campaigns across multiple channels, including content marketing and social media.
Digital Marketing Manager Alliance HealthCare Services, Irvine, CA 07/2018 - 01/2019
• Achieved record-breaking $10M in one month by creating AI/machine learning code, and through SEO optimizations and web efforts.
• Applied paid search and organic strategies to increase record-breaking patient intake and engagement, ensuring compliance with data privacy regulations.
Digital Marketing Manager Caliber Media Group Digital Agency, Santa Ana, CA 02/2015 - 12/2017
• Managed digital campaigns for 10+ clients simultaneously across various industries, focusing on content creation, social media management, and community engagement.
• Increased lead generation and business growth through strategic digital marketing initiatives.
Digital Marketing Specialist BrandRep Digital Agency, Irvine, CA 01/2012 - 01/2015
• Managed SEM and paid search for over 50 clients in B2B, B2C, startups, and service industries.
• Developed and implemented social media strategies to increase brand awareness and online engagement.
SKILLS
Professional Skills: A/B Testing Attribution Reporting Bing Ads Budget Management CRM Integration CRM Management Campaign Management Content Marketing Content Personalization Conversion Rate Optimization Conversion Tracking Creative Testing Customer Journey Mapping Customer Retention Data Analysis Data Visualization Digital Marketing Execution Email Marketing Automation Funnel Optimization Google Ads Google Analytics Growth Channels Growth Marketing HTML Healthcare Compliance HubSpot Landing Page Optimization Lead Generation Lead Scoring Lifecycle Marketing Magento Mailchimp Marketing Automation (Pardot) Paid Search Paid Social Performance Marketing Performance Trends Project Management SEM SEO Sales Enablement Salesforce Marketing Cloud Automation Search Engine Optimization Segmentation Shopify Social Media Marketing Tableau UX/UI Design User-Generated Content
Social Media Software: Amazon Facebook/Instagram Ads Manager LinkedIn Ads Pinterest Snapchat TikTok Ads Threads Twitter
(X) Ads YouTube Ads
Technical Skills: AI Coding Data Analytics Machine Learning
Soft Skills: Attention to Detail Branding Cross-Functional Collaboration Decision-Making Innovative Thinking Leadership Problem Solving Strategic Business Development Strong Work Ethic Team Building
EDUCATION
University of California, Davis - Davis, CA
Master’s, Political Science
University of California, Berkeley - Berkeley, CA
Bachelor’s, Rhetoric
CERTIFICATIONS & LICENSES
Google Ads triple certified: July 2012, Sept 2015, July 2017
PROFESSIONAL DEVELOPMENT
• Social Media, 2011, SEM 2012, SEO 2012 – UCI Extension, Irvine, CA
• Marketing 2010 Adobe Creative Suite CS5 2011 – IVC, Irvine, CA
• Attended Law School
• 10 years of real estate agent experience
INTERESTS
Participant – FIBO (Financial Industry Business Ontology) – remote – Jan 2020 – Present Participates in the development of AI/machine learning coding for the banking and finance industry for Google
ABOUT ME
I’m rarely sick. I don’t drink. I go to church on Sundays. I run to stay healthy. I’m a happy worker. I’m always on time and get along well with others. I just want to see my clients/company prosper and succeed!
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