Creative Director Digital Marketing

Sharelle (Caly) Williams

*** **** ***** **, *** *02, Las Vegas, NV

Professional Summary

Strategic and creative leader with a strong background in digital marketing, sales, client success, and brand development. Experienced in managing teams, overseeing high-level creative deliverables, and building impactful relationships with clients. Currently serving as Creative Director at CRE8R, leading end-to-end creative execution and client communication.

Professional Experience

Creative Director, CRE8R (June 2025 – Present)

• Oversee all creative projects, ensuring high-quality output across branding, digital, and multimedia campaigns

• Lead client communications, serving as the primary point of contact for project updates, feedback, and approvals

• Manage internal creative processes, timelines, and team collaboration to ensure timely delivery of assets

• Conduct final quality assurance checks before deliverables are submitted to clients

Personal Banker, Citibank (2022 – 2024)

• Managed portfolios across three branches and developed tailored financial plans

• Supervised teams of bankers and tellers while exceeding branch goals

• Built and nurtured strong customer relationships through trust and transparency

Account Manager, State Farm (2021 – 2022)

• Designed and implemented local marketing campaigns

• Focused on client retention, upselling, and cross-selling insurance products

• Streamlined customer service processes to improve response times

Sales Executive, Balboa Capital (2016 – 2020)

• Managed large B2B portfolios, offering financing solutions to small businesses

• Closed six-figure deals and maintained strong client relationships

• Consistently exceeded sales goals and earned top-performer recognition

Relationship Banker, U.S. Bank (2013 – 2016)

• Developed financial strategies for individuals and small businesses

• Played a key role in product launches and client education efforts

• Grew customer base through proactive outreach and community events

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