Digital Marketing Account Representative

MR

MABLE RUTTLEN

************@*****.*** 334-***-**** Enterprise, AL 36330

Advertising, Sales and Account representative with over 30 years experience dedicated to the clients business needs to establish long lasting and retaining existing customers. Able to work independently or as a part of a team with the ability to anticipate and/or identify and resolve problems in a timely manner. Marketing executive with stellar background propelling customer engagement through innovative campaigns and targeted media placement. Successful at maximizing brand image and profitability by creating strategies based on deep understanding of target audience. Proven history of managing multiple activities from start to finish while meeting strict deadlines.

Attention to detail

Negotiation

Excellent phone manner and high level customer service Cold Prospecting

Microsoft

PowerPoint

Vision

Typing

Data analysis

Market research

Digital marketing

Campaign management

Customer relationship management

Advertising strategies

Sales negotiation

Content creation

Social media management

Effective communication

Project management

Problem solving

Time management

Media relations

Account management

Quality leadership

Deadline driven

Partnership development

Sales strategies

Sales training

Digital advertising

Excellent written and verbal communicator

Presentations

Marketing analytics

Research

Enthusiastic team player

E-mail and direct mail marketing campaigns

Customer Service-oriented

Branding

Media planning

Strategic thinker

Promotions

Sales support

Pricing strategies

Quantitative and qualitative market research

Strong time management

Analytics

CRM management

Prospect targeting

Advertising

Scenic Cable Network and Productions

Dothan, Alabama

Marketing Executive

08/2022 - Current

Produced weekly reports on key performance indicators related to marketing initiatives.

Monitored competitor activity and prepared detailed reports on performance metrics.

Work from home.

Did research for the Cable and Digital streaming market for customers. Did AI commercials for customers or scheduled commercial shoots for Summary

Skills

Experience

customers that preferred the shoots.

Managed relationships with external advertising agencies and vendors. Set up meetings with customers and builded customer relationships. Enterprise Ledger/Dothan Eagle

Enterprise, AL

Advertising Account Executive

09/2005 - 04/2022

Responsible for generating new sales, maintain existing accounts and gaining back lost businesses resulting in repeat business and negotiating Maintain profitable relationships with customers

Research existing and potential markets

Multi task and manage deadlines, follow up with customers and solve problems if any

Proofed ads and digital ads and work with creative for designs and the rules of customers that have guidelines for coop

Call, email, prepared invoices for customers when needed and collect money

Worked with agencies

Sold and maintained digital advertising for Targeted BH, Geo Fencing, Quikvid, Apps, Google and general website

Worked from home for three years and kept goal

WKMX Enterprise, AL

Account Executive

03/1993 - 09/2005

Developed a new territory with only one existing customer Research customers businesses, did cold calls, worked with agencies and builded relationships

Negotiated and did follow-ups

Help organized Remotes with events for businesses and non-profit organizations

Help customers Brand their business

Proofed radio ads for and with customers

Helped customers take their advertising budget and place on Television channels, Cable and Radio

Did Presentations with one or several decision makers Got my RMA Certificate in a year

Geneva Reaper Geneva, AL

Sales Representative

01/1991 - 03/1993

Build and grew a territory from nothing a different city close to the town Made territory bigger than the location of the city that the newspaper was in

Follow up and cold called customers

Help with design of ads and proofed

Negotiated and problem solved

Promoted to Sales Manager after one year

Okaloosa-Walton Community College Niceville, Florida Business

05/1986

Walton High School Defuniak Springs, FL

High School Diploma

05/1983

Gender: F

Education and Training

Personal Information

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