Digital Marketing Social Media
Resume:
Kya McLeod
Dalton, GA *****
***.*********@*****.***
Professional Summary
To land a placement in a company that I can prosper and grow with; While I continue my education and become a great asset to the company as well as the community. Willing to relocate: Anywhere
Authorized to work in the US for any employer
Work Experience
Digital Marketing Coordinator
Innovative ink-Remote
January 2025 to Present
• Conducted in-depth market research and analysis to identify target audience, competitors, and industry trends
• Developed comprehensive digital marketing strategies to increase brand visibility and drive customer engagement
• Managed and optimized paid advertising campaigns across various platforms, resulting in a XX% increase in click-through rates
• Utilized web analytics tools such as Google Analytics to track website traffic, user behavior, and conversion rates
• Generated detailed reports on campaign performance metrics including impressions, clicks, conversions, and ROI
• Performed keyword research to optimize website content for search engine optimization (SEO)
• Implemented A/B testing methodologies to improve email open rates and click-through rates by XX%
• Collaborated with cross-functional teams including design, content creation, and development to ensure cohesive brand messaging across all digital channels
• Monitored social media channels for brand mentions and engaged with followers through timely responses and relevant content sharing
• Identified opportunities for influencer partnerships based on target audience demographics and interests
• Conducted competitor analysis to identify gaps in the market that could be leveraged for strategic advantage
• Optimized landing pages for lead generation using best practices such as clear call-to-action buttons and compelling copywriting techniques
• Collaborated with external agencies/vendors to execute digital marketing initiatives within budget constraints
• Increased organic search traffic by optimizing website structure, meta tags, headings using SEO best practices
• Managed online reputation through monitoring of review sites like Yelp or TripAdvisor
• Identified new growth opportunities through market research and competitive analysis
• Developed and executed social media advertising campaigns to increase brand awareness and drive website traffic
• Conducted regular audits of digital marketing channels to ensure compliance with industry standards and best practices
• Optimized website performance by analyzing user experience data and implementing improvements based on insights gained
• Collaborated with content creators to develop engaging blog posts, articles, infographics, videos, etc. that aligned with the brand's messaging strategy
Event Coordinator
Event Factory-Remote
January 2019 to January 2025
• Correspond with clients to listen to their needs present ideas and solutions for their upcoming event in addition to clients you communicate and correspond with suppliers, contractors, employees, wait staff and many other parties all at the same time. Understanding the complex needs of different events and diverse clients.
• Having the ability to multitask as well as staying calm under pressure and during crisis type of situations. Having the ability to problem solve any crisis that may occur with ease. Welcoming guests, directing event setup, communicating with staff, organizing vendors and managing take down/clean up.
• Attentive too the value of staying under budget on any special event. Having the ability to negotiate and maintaining a working relationship with vendors and venues. Coordinating event entertainment including music speakers and performers.
• Communicating with market team to create effective advertisement or brochure for each diverse event. Creating sales opportunities for future events during client liaison as well as during event.
• Provide budget updates on a weekly and monthly basis track deposits, outstanding balances, and any areas that deviate from defined budget.
Cellular Sales Representative
Troc Wireless-Dalton, GA
January 2021 to March 2022
• Responsible for processing activations, upgrades, and selling wireless devices and accessories, while exceeding sales goals and building trust with customers
• Sales & Service:
• Process new activations, upgrades, and sales of wireless devices and accessories.
• Build rapport with customers by understanding their needs and recommending appropriate solutions.
• Accept orders, close sales, and maintain customer records.
• Complete required documentation.
• Customer Interaction:
• Build trust and foster positive customer relationships.
• Ensure customer satisfaction and loyalty.
• Sales Performance:
• Exceed sales goals.
• Stay knowledgeable about T-Mobile products and services. Customer Service Representative
Baptist Health System KY & IN-Louisville, KY
January 2019 to December 2020
• Registering patients new and current for emergency room or outpatient services, collecting co pays from patients for procedures and tests in epic. Providing spectacular patient care while verifying that current patients information has not changed since last visit and updating if it has.
• Collecting new patients demographic information such as address, phone number, emergency contact, employer and most importantly insurance information. Also collecting identification card and insurance card to be scanned into the system. Explaining forms that need to be signed by the patient for their visit for example explaining what the patients' rights disclosures and consent for treatment to the patient so we can get them signed.
• Asking any necessary questions needed to know what the patient wants as far as their medical care goes such as living wills and advanced directives.
• Booking bed for inpatient and observation patients from the emergency room that is being admitted and collecting IMM/MOON documentation for Medicare purpose when the patient is admitted.
• Most importantly being able to work in a hectic environment with ease and a great attitude towards patients and coworkers.
Executive Assistant/Marketing Manager
Derby City Limousines-Shelbyville, KY
March 2018 to October 2019
Executive Assistant Duties:
• Administrative Support: Manage schedules, appointments, and travel arrangements for executives.
• Communication: Handle emails, phone calls, and correspondence for the executive team.
• Project Management: Assist with organizing and coordinating projects, ensuring deadlines are met.
• Record Keeping: Maintain accurate records and files, including customer information and financial data.
• Event Planning: Assist with planning and coordinating events, meetings, and conferences. Marketing Manager Duties:
• Marketing Strategy: Develop and implement marketing plans and campaigns to increase brand awareness and drive business.
• Content Creation: Create engaging marketing materials, including website content, social media posts, and promotional materials.
• Customer Relationship Management (CRM): Manage and maintain the CRM system to track customer interactions and build relationships.
• Market Research: Conduct market research to identify target audiences and trends.
• Advertising and Promotion: Plan and execute advertising campaigns, including online and offline channels.
• Sales Support: Assist the sales team with generating leads and closing deals.
• Budget Management: Manage the marketing budget effectively.
• Performance Analysis: Track and analyze marketing campaign performance to measure effectiveness and make improvements.
• Customer Service: Address customer inquiries and complaints in a timely and professional manner.
• Operations: Manage vehicle operations, staff, drivers, logistics, procedures, customer requests, and reservations.
• Digital marketing, social media management, email marketing, branding, and so much more. Business repair specialist
Spectrum-Louisville, KY
January 2018 to April 2019
• Answering calls with a professional greeting and verifying who the caller is and which account they are concerned with. Authenticating the caller if necessary for account information and authorized changes being made.
• Identifying which equipment they are having issues with on their account and whether its cable, phone or internet issues.
• Troubleshooting cable boxes and cable services through a series of serval questions and reboots to try and get the services restored over the phone in a timely manner. Assisting customers in understanding their equipment and services to be able to self-fix any future problems that could occur.
• Trouble shooting internet modems which includes determining where the problem with the internet is resulting from by running several tests on the devices, checking speeds, seeing if the connection is showing online on the modem as well as if they have third party equipment that could be causing an issue. Verifying that all the connections are hooked up correctly and no one has moved any equipment in their own. Resetting modem and routers through factory default and reconfigurations to allow the configuration to go through under their internet type for the internet access to act how the customer deems fit for their business and services. Upgrade services depending on the customer's needs for their business as well as migrate account if the account is older and has not been updated to new rates and pricings. We also offered website building/ web hosting and email for business customers in certain packages.
• Troubleshooting phones services as well as setting up phone numbers. When troubleshooting the phone modem to make sure it is online and the customer has good quality voice services, they customers phones ring in and dial out with no issues as well as making sure the phone modem has been properly hooked up and doesn't have any third party equipment between the services and the phone. Managing the features on the customer's phone line which include but are not limited to call forwarding, call waiting, line masking, auto attendants, voicemail, hunt groups, hold music and etc. Debt Collector
DIVERSIFIED CONSULTANTS INCORPRATED-Jacksonville, FL April 2018 to September 2018
• Inbound and outbound calls to consumers about past due balances they owed with telecommunication companies.
• Verified the persons information and explain to the consumer why the bill is now past due and in collections and what they may owe on that bill as well as what the bill is for.
• We were able to assist consumers in Fraud on accounts where they are claiming that the account was never opened up by them and that their information is correct but never had the services.
• We also helped consumers with disputed accounts in detail on why they do not agree with the charges or that they have already paid off said balance.
• Assisting consumers with any questions they may have about the account and take payments for accounts that are past due via check or credit/debit card. Provided mail address and email for the consumer and a friendly attitude.
Member Service Representative
JAX FEDERAL CREDIT UNION-Jacksonville, FL
February 2017 to April 2018
Teller Experience:
• Customer Service:
• "Provided efficient and friendly banking services to customers, assisting with a wide range of transactions".
• "Handled cash, checks, and other banking transactions accurately and efficiently".
• "Resolved customer inquiries and concerns promptly and effectively".
• Transaction Processing:
• "Processed deposits, withdrawals, and other banking transactions".
• "Maintained accurate records of customer accounts".
• "Operated banking equipment, such as cash registers and scanners".
• Compliance:
• "Adhered to bank policies and procedures".
• "Maintained confidentiality of customer information". Loan Processor Experience:
• Loan Application Processing:
• "Collected and verified loan application information from customers".
• "Prepared loan packages for underwriting review".
• "Assisted customers with loan application questions and concerns".
• Documentation:
• "Ensured loan documents were accurate and complete".
• "Maintained accurate records of loan files".
• "Prepared loan payoff amounts".
• Customer Interaction:
• "Provided timely and accurate information to customers regarding their loan applications".
• "Collaborated with loan officers and underwriters to ensure smooth loan processing".
• "Developed strong relationships with clients".
Deli Clerk
Publix-Jacksonville, FL
August 2016 to July 2017
AUGUST 2016-JULY 2017
• Assisted customers in their needs from meats and cheeses.
• I also made platters and completed production in a fast and productive manner.
• I also knew facts about the products we were selling in order to help the customer get an ultimate experience from publix. Publix is all about the overall wellbeing of the customer or guest we are helping.
• I kept up the floor so that way the store always looks full and pleasant for customers to come and browse through the products for what they need for their lives. Patient Access Rep I & II
Baptist Medical Center-Jacksonville, FL
April 2014 to May 2016
• PAS REP 1Registering patients required getting the patients demographics such as address, legal name, social security numbers and their chief complaints for their visit today. This also included patient care and to comfort the patients in this devastating time as well as stay complete confidential and safe. We also added arm bands onto patients and had them sign legal consent forms allowing treatment.
• PAS REP 2 job duties included updating patient demographics into more depth as we add emergency contacts, stated accident information or work mans comp, we gathered patients insurance information and verified active or inactive. Also worked with collecting co pays for insurances through the ER and providing the patients with all convenient programs Baptist has to help their patients such as Financial Assistance for patients with no insurance, and also patient portal which allows them to access their medical records online.
• Job duties also included comforting patients making them feel welcome and comfortable while they are with us. And protecting their information up to HIPPA standards. Knowing the identifiers for a crisis type of situation and know the right ways to get help and hospital techniques. As well as staying calm in those intense situations.
Assitant Manager
ZAXBYS-Jacksonville, FL
October 2012 to December 2014
• Assistant manager duties that include great customer service, leading a crew of 35 employees, scheduling, handling the deposits and tills as well as making sure all job duties are accomplished for me and my employees.
• I am ZFI Certified to be a manager at Zaxbys. I also have a manger serv safe card which is a food handler's license to be a manager and handle food up to Florida Department of Health Standard. Education
Bachelor's degree in Business
Florida State College at Jacksonville-Jacksonville, FL June 2014 to January 2015
Not completed
Associate's degree in Arts
Florida State College at Jacksonville-Jacksonville, FL August 2012 to June 2014
Dual Enrolled
HIGH SCHOOL DIPLOMA
ROBERT E LEE SENIOR HIGH SCHOOL-Jacksonville, FL
August 2010 to June 2014
Skills
• HIPPA/Patient confidentiality Marketing Event Planning Event Marketing
• Understanding how to deal with customers and customer complaints. As well as employee complaints and conflicts.
• The duties and responsibilities include managing the FOH with customers and BOH making orders dealing with equipment and food. SALES
• Acknowledge employees weekly as well as daily with positive reinforcements and rewards for jobs well done.
• Handle product transfers and deal with other managers as well as employees at other locations.
• Also have experience in shipping and receiving as well as inventory. COMMUNICATION
• Manage the crew on a daily bases and insure that they are all working as a team in a high volume working environment with positive attitudes and a sense of urgency.
• Verifying that they are active or inactive.
• MANAGEMENT
• Looking up and locating patients insurances.
• Collecting co pays and co insurances.
• Sales tracking from last year to this year such as profits margins Cost of goods, labor and ect.
• Scheduling, payroll, and maintaining excellent quality customer service for me and all employees.
• Determine whether patients have meet yearly deductable.
• Understanding and accomplishing how to count tills and deposits with large quantities of money.
• Assistant manager over a team of 35 employees
• Work with other managers to ensure a successful store with good quality that people want to come back to. INSURANCE
• Also have experience in delivering and making catering orders in an organized and timely manner. LEADERSHIP
Certifications and Licenses
Radiotelephone Operator License
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