Talent Acquisition M A
Resume:
Zachariah Shorufi
*********.*******@*****.***
www.linkedin/in/zachariahshorufi
Applied anthropologist with 4 years of UX research experience using qualitative and quantitative methods to uncover user needs and cultural insights. Skilled in turning complex data into clear, actionable findings that guide human-centered design and product strategy. Collaborative, analytical, and focused on delivering user-driven solutions that align with business goals.
02 EDUCATION
Wayne State University, Detroit, MI — M.A.
JAN 2019 - DEC 2021
Ludwig Maximilian University, Munich, Germany — Certificate in Intercultural Communication
OCT 2014 - JUL 2018
Wayne State University, Detroit, MI — B.A.
AUG 2014 - DEC 2018
03 EXPERIENCE
Bobcat, Statesville, NC — Qualitative Consumer Insights Analyst DEC 2023 - PRESENT
Developed the consumer insight group within the business and integrated the department into existing practices
Led the development and execution of research roadmaps in collaboration with cross-functional business stakeholders
Conducted deep-dive analyses into specific technology segments using market research and data tools to uncover strategic opportunities Identified emerging trends and disruptive technologies, translating insights into actionable strategies and forward-looking business narratives Created data-driven technology landscapes and presentations to support strategic decision-making
SKILLS
● Qualitative Research
Ethnography
Journey Mapping &
Persona Creation
Interviewing
Affinity mapping
● Quantitative Research
Sawtooth Survey
Software
MaxDiff Analysis
Qualtrics
Survey Monkey
Usability Testing
A/B & Usability
Testing
● Microsoft
Excel
Word
PowerPoint
LANGUAGES
English
German
Spanish
Arabic
Maintained strong industry awareness by continuously tracking market developments, technological advancements, and competitive shifts TechTown Detroit, Detroit, MI — Customer Discovery Specialist AUG 2022- PRESENT
Coached 4-6 entrepreneurs per cohort to help identify their market segments, their users and ultimately their MVP; accomplished through qual and quant research
Conducted usability testing and iterated on MVP solutions to pitch MVP to investors
Collaborated with other coaches to guide entrepreneurs on how to solve business problems and MVP design into a business
Nativa Marketing Agency, Columbus, OH — Qualitative Market Researcher (contract)
MAY 2023 - SEP 2023
Led an in-depth study on manufacturing industry employee attrition, uncovering trends and root causes, which led to effective retention strategies and attrition reduction.
Revealing critical insights into their career preferences, choices, and employer expectations, instrumental in shaping talent acquisition and retention strategies.
Designed methods and strategies to attract and retain talent to the manufacturing industry
Identified the most effective communication channels and engagement opportunities for Gen Z, resulting in an increase in meaningful interactions and improved employer-brand perception Ford Motor Company, Dearborn, MI — Qualitative
Researcher (practicum)
MAY 2021 - SEP 2021
Conducted exploratory, ethnographic research on construction work culture to better understand how it operated, what they valued, how they utilized vehicles
Conducted in-depth interviews, on-site observations, and shadowing of managers and employees
Worked with a team to gather large amounts of data to analyze using affinity mapping and inter-rater reliability tests, and uncover insights and trends, and ultimately deliver them to Ford Stakeholders Extrapolated data and insights, delivering expert advice and in-depth understanding of their customers allowing better design of hybrid and electric construction vehicles
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