Professional Summary
A results-driven and visionary Creative Director with over 10 years of experience in the advertising industry, Tamer Kashuqa has contributed significantly to major advertising agencies such as Y&R, Publicis, Memac Ogilvy, BBDO, and Code8. Known for his creativity and leadership, Tamer excels in delivering innovative campaigns across diverse industries including tech, banking, automotive, F&B, retail, telecom, and real estate. His ability to adapt his creative vision to different sectors, combined with his strategic thinking and attention to detail, has earned him a reputation as a leading creative professional in the region. Tamer leads multidisciplinary teams to develop captivating and impactful campaigns that engage audiences and elevate brand presence. His deep understanding of both digital and traditional media ensures that each project is tailored to meet the unique needs of the client, from concept to execution.
Experience
Code8 – Associate Creative Director
Dubai 2022 - Present
At Code8, a boutique agency renowned for its creativity, I spearhead campaigns that push boundaries and elevate consumer experiences. Working with top-tier clients such as Mars, Snickers, Kellogg's, Unilever, and Galaxy, I guide a talented team of creatives to produce standout campaigns that integrate innovative concepts with strategic execution.
Developed groundbreaking digital and integrated campaigns for global brands. Led creative strategies that enhanced brand visibility and customer engagement. Fostered a collaborative environment that encouraged bold creative thinking and experimentation.
Impact BBDO – Associate Creative Director
Dubai 2021 - 2022
At BBDO, I joined the Etisalat account to drive both online and offline advertising initiatives, leveraging emerging trends to position Etisalat as a leader in the regional telecom industry. I worked closely with the team to implement fresh strategies and maintain a creative edge.
Delivered high-impact campaigns that resonated with a diverse audience. Applied the latest digital advertising techniques to elevate brand presence and user engagement.
Led creative efforts that contributed to multiple successful brand launches and campaigns.
Tamer Kashuqa
Creative Director
Email: *********@*****.***
Freelance – Creative Director
2020 - 2021
As a freelance creative, I collaborated with various agencies on high-profile campaigns and pitches, ensuring each project met client expectations from ideation to final execution.
Partnered with leading agencies to deliver compelling creative solutions for new business pitches and established accounts.
Played a pivotal role in shaping the creative direction for large-scale campaigns, from concept through to implementation.
Memac Ogilvy – Creative Director
Jordan 2019 - 2020
Led the creative team at Memac Ogilvy, focusing on the Arab Bank regional account, and supporting other accounts like Zain Jordan and Jawwal. I shifted the team's approach to digital-first solutions, embracing the latest industry trends and technologies.
Spearheaded the creative development of integrated campaigns, strengthening brand messaging.
Introduced digital solutions that helped modernize the agency’s creative process. Oversaw the team’s creative direction, ensuring a high standard of work across all touchpoints.
Phenomena – Creative Director
Jordan 2012 - 2018
Tasked with transforming Phenomena from a new local agency into a competitive name within the regional market, I led the agency’s creative direction, building a reputation for high-quality work and expanding the agency’s services into KSA and Turkey.
Developed and executed award-winning campaigns that set the agency apart in a highly competitive market.
Fostered a culture of creativity, ensuring the delivery of exceptional visual and conceptual executions.
Expanded agency operations into new markets, helping grow Phenomena’s regional footprint.
Publicis Graphics – Group Head
Jordan 2009 - 2011
As Group Head, I led a team of creatives working on major regional accounts, including Mercedes and LG. I played a key role in elevating the creative output and establishing strong client relationships.
Directed a high-performing team to deliver outstanding creative solutions for top-tier clients.
Managed and executed multi-channel campaigns that effectively communicated client messaging.
Y&R – Art Director
Jordan 2007 - 2009
As an Art Director at Y&R, I contributed to major advertising campaigns, creating visual concepts that enhanced brand identity and communication across various industries.
Developed innovative design concepts for a variety of clients, ensuring brand consistency across all touchpoints.
Collaborated with teams to craft engaging advertising that effectively communicated brand messages.
Key Skills
Creative Direction & Leadership
Digital & Integrated Campaigns
Branding & Visual Identity
Art Direction
Strategic Creative Vision
Team Building & Mentorship
Client Relations & Presentations
Trend Analysis & Industry Innovation
Multidisciplinary Campaign Development
AI integration