Digital Design Brand Management
Resume:
Work Experience:
Creative Lead - Hybrid
Bristol Myers Squibb via EY
October 2024 - December 2024
EY (Ernst & Young), is a global professional services organization. Digital Design / Brand Management
• Developed digital products for the Oncology division at Bristol Myers Squibb.
• Collaborated directly with Corporate Leaders to ensure brand consistency and effective digital design.
• Managed brand assets and implemented brand guidelines to maintain a cohesive brand image.
• Utilized skills in digital design and brand management to drive successful projects.
• Utilized Jira and Confluence to manage design tasks and track project progress. Creative Content Designer - Remote
Eisai US Pharmaceutical
November 2022 - March 2024
Digital and Print Design / Brand Management - Developed brand standards across company products.
• Worked directly with the CEO. Developed corporate brand guidelines and marketing materials.
• Directed the design of the corporate website.
• Develop engaging visual content for print and digital platforms
• Collaborate with marketing team to create compelling brand messaging
• Design and produce promotional materials for product launches
• Work closely with copywriters to ensure cohesive messaging
• Generate innovative ideas to enhance brand recognition
• Utilize Adobe Creative Suite for design projects
• Manage creative projects from concept to completion
• Execute designs that align with company brand guidelines
• Stay current on design trends and incorporate them into projects Creative Consultant - Freelance
August 2022 - November 2022
Digital and Print design consultant for Pharma, Healthcare, Insurance, and Financial clients. Senior Digital Designer - Remote
Bristol Myers Squibb via Tag WW
November 2020 - August 2022
Tag is a global creative production and strategic sourcing agency.
• Designed and developed banner animation concepts and Field Triggered Emails,
• Lead digital design projects from concept to final deliverables
• Directed the design of the corporate website which used AEM application.
• Create innovative and visually stunning digital assets.
• Collaborate with cross-functional teams to develop creative solutions
• Stay current with industry trends and best practices in digital design
• Manage multiple projects simultaneously and meet tight deadlines
• Present design concepts and strategies to internal stakeholders,
• Utilize Adobe Creative Suite, Figma and other design tools effectively.
• Ensure brand consistency across all digital platforms
• Provide mentorship and guidance to junior designers Terry Cummings
Art Director / Creative Content Designer
https://tcummings.myportfolio.com/
www.linkedin.com/in/cummingsterry/
Art Director / Creative Content Designer
732-***-**** ***************@*****.***
Front-end Designer / Developer - Remote
Aegis Communications
December 2019 - July 2020
AEGIS provides print and digital content for the dental industry.
• Designed and executed HTML email campaigns and promotions.
• Utilized Campaigner, HubSpot, Lyris, Dreamweaver, Atom, Asana, and Adobe CS
• Litmus tested and trouble-shoot emails.
• Processed client-provided emails. Made necessary HTML adjustments. Integrated Designer - Remote
Staywell
March 2016 - May 2019
A health engagement company, which offers customized design solutions for the healthcare industry.
• Rebranded, directed and designed magazines, HTML email campaigns, E-newsletters, websites, interactive media, info graphics, print newsletters and PowerPoint presentations. Managed multiple accounts and provided sound creative solutions.
• Worked closely with developers and directed the design of websites and micro-sites. Designer - On site consultant
Pierre Fabre
December 2015
Pierre Fabre is the 3rd largest French pharmaceutical group with over 2 Billion in sales; covering healthcare, prescription drugs, OTC products and dermo-cosmetics.
• Designed a full range of pharmaceutical identity products, posters, packaging, magazines and catalogs. Catalog Design and Art Direction - Hybrid
Orchard Brands
October 2012 - April 2015
Leading national, multi-channel direct marketer of catalog and web brands in fashion, footwear and accessories.
• Establish brand style-guides and design direction for major retail catalogs.
• Art directed photo-shoots and significantly increased catalog revenue in the millions of dollars. Digital Designer - On site consultant
David’s Bridal
June 2012 - September 2012
The largest American bridal-store chain.
• Designed digital and print marketing materials.
• Created advertisements, posters, catalog layouts, and brochures.
• Reported directly to the Vice President of Creative. Brand Manager and Creative Designer - On site consultant Credit Suisse
October 2011 - February 2012
A Switzerland-based multinational financial services holding company, headquartered in Zürich.
• Managed and designed the brand-identity initiatives for Asset Management Distribution.
• Designed print, digital campaigns.
• Designed retail print products for equity, hedge funds, and commodity units.
• Worked directly with the Marketing Director on white papers, brochures, and PowerPoint presentations. Terry Cummings
Art Director / Creative Content Designer
https://tcummings.myportfolio.com/
Education
Parsons School of Design
Bachelors
1985
The American College in Paris / Parsons in Paris
1982
Selected Clients:
Zurich Insurance Time Warner Inc. Chase Manhattan Bank J. Crew Guardian Insurance AT&T Blue Cross Blue Shield Random House Skills:
Adobe CS InDesign Photoshop Illustrator
Dreamweaver Layout Web Design E-mail Design
Sketch Adobe XD MS Office Brand Management
Digital Asset Mgmnt PowerPoint Salesforce Interactive Media HTML Catalog Design Adobe Express Presentations
HubSpot Brand Standards Print Design Healthcare Industry Jira Stripe Asana Canva AEM
Adobe Workfront Veeva Vault Figma Interactive Visual Design Volunteering
TCAT - Trenton NJ Soup Kitchen
Board Member
2015 - 2018
Terry Cummings
Art Director / Creative Content Designer
https://tcummings.myportfolio.com/
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