Marketing Specialist Project Management

BONDURANT, US • *****.******@*****.*** • 515-***-****

STEPHANIE MCCUEN

Marketing and Sales Professional

PROFESSIONAL SUMMARY

Marketing and project management professional with 19 years of experience overseeing integrated marketing campaigns, cross-functional collaboration, and client account leadership. Skilled in coordinating deliverables across teams, managing timelines, and ensuring alignment with compliance standards and business goals. Proficient in Salesforce, NPM, Gannett ad systems, and familiar with Agile and Waterfall methodologies. Successfully managed 200+ client campaigns spanning digital, print, and branded content initiatives. SKILLS

Digital Marketing • SEO Optimization • Content Creation • Data Analysis • Brand Management • Social Media Strategy • Sales Strategy • Customer Insights • Lead Generation • Marketing Strategy • Project Management • Email Marketing • Project Coordination • Marketing Operations • Salesforce CRM • Workflow Management • Campaign Scheduling • Proofing & Compliance • Cross-Functional Team Leadership • Client Communication • Risk Mitigation • Reporting & Documentation • Agile/Waterfall Familiarity • Time Management • Workfront Familiarity EMPLOYMENT HISTORY

ADVERTISING ACCOUNT EXECUTIVE Sep 2022 - Mar 2025

The Salt Lake Tribune

● Coordinated all phases of integrated marketing campaigns from intake to launch, managing timelines, deliverables, and cross-functional approvals.

● Led 100+ marketing projects annually, ensuring on-time delivery and alignment with business objectives.

● Maintained campaign schedules, resource assignments, and performance tracking; ensured stakeholder alignment throughout project lifecycle.

● Acted as key liaison between internal creative, sales, and external clients, streamlining feedback loops and approvals through proofing tools.

● Regularly conducted client kickoff meetings, set expectations, documented requirements, and tracked campaign KPIs.

● Collaborated with compliance reviewers to ensure all assets were reviewed and distributed appropriately.

● Systems used: Google Suite, Slack, Newsmaker Manager STRATEGIC ACCOUNT MANAGER May 2006 - Sep 2022

Gannett/USA Today

● Managed 200+ advertising clients across multiple industries, coordinating custom marketing campaigns from ideation through delivery.

● Oversaw full-cycle execution of projects, including asset collection, briefing, team scheduling, compliance review, and final delivery.

● Partnered with internal departments (design, editorial, production) to resolve timeline conflicts and ensure workflow efficiency.

● Regularly maintained marketing project schedules including start/end dates, task durations, assignments, and completion percentages.

● Mentored junior account team members, promoting best practices in workflow management, task delegation, and project documentation.

● Platforms: Salesforce, Gannett CMS, Google Workspace, Microsoft Office, & proprietary ad operations tools.

● Familiar with marketing workflows, sprint planning, and cross-functional collaboration frameworks. EDUCATION

BACHELOR OF SCIENCE IN BUSINESS MANAGEMENT Aug 2002 - May 2004 Central College Pella, IA

LINKS

LinkedIn: www.linkedin.com.

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