Social Media Communications Manager

Delores Gee Teklu

757-***-**** *************@*****.*** Midlothian, VA linkedin.com/in/deloresgteklu/

Senior Communications Manager

Innovative multimedia communications executive with expertise in disseminating highly complex and critical information regarding the government and space industry into compelling, transparent, and effective messaging with a “call to action” for targeted audiences, such as key stakeholders, government agencies, and the public. Holds an Active Security Clearance.

Published leader & storyteller with a successful track record in defining and executing comprehensive strategies that establish seamless communication channels, standardize workflows, and deliver optimized results for regulated organizations. Award-winning video producer/writer who is an expert in creating visually appealing and compelling digital media narratives.

Selected Career Achievements

Devised a strategic communication plan for the FAA Associate Administrator that provided vetted stores to address congressional and press concerns regarding space vehicle license delays, enhancing transparency and office credibility

Revamped NASA’s collaborative Earth Observing website by creating a compelling plan to gather raw data from NASA, the European Space Agency (ESA), and the Japan Aerospace Exploration Agency (JAXA); leveraged insights from key agency Subject Matter Experts to create relatable stories for the public, boosting site visitors by 22%

Consulted with and executed communication strategies for NASA’s Earth System Science Pathfinder program, driving audience engagement, enhanced storytelling, and improved website performance

Represented Cox Communications as an Expert Speaker on various marketing and advertising topics

Oversaw all strategic communications for a multimodal public transportation agency (HRT), including media relations, press releases, social media, crisis communications, and internal/external communications

Professional Experience

LEIDOS WASHINGTON, DC

FAA Communications Strategist – Commercial Space Operations 2024 – Present

Conducted comprehensive studies and policy analysis regarding U.S. Government positions on commercial space policy at national and international levels in support of the Federal Aviation Administration’s (FAA) Office of Commercial Space Transportation (AST).

Devised strategic stakeholder engagement tactics, storytelling practices, and policy advocate campaigns in support of various national, international, bilateral, and multilateral campaign communication objectives

Developed compelling communication materials that assert AST policy positions for targeted audiences clearly and effectively while maintaining strategic alignment with the organization’s intended messaging and plan of events

Revitalized office communications by leading the redesign of all internal and external outreach infographics, ensuring relevance by leveraging compelling and relatable data-driven storytelling techniques

BOOZ ALLEN HAMILTON HAMPTON, VA

NASA Communications Strategist / Strategic Planner 2020 – 2024

Provided strategic oversight in managing/guiding all internal and external strategic communication initiatives for various targeted audiences while ensuring alignment with NASA's long-term goals and intended messaging.

Collaborated with the NASA Langley Research Center (LaRC) leadership team in designing and executing a strategic partnership plan for the Office of Partnerships

Conducted in-depth research and data analysis to identify specific gaps and opportunities for growth within the NASA Partnership environment

Recommended strategic initiatives, partnership opportunities, and communication solutions, ensuring consistency, efficiency, and integration across the Center while maintaining alignment with NASA’s goals

Planned and implemented internal/external communication strategies for NASA Aeronautics Directorate, including video production & writing, and coordinating research and data with the FAA

Established KPI metrics to track performance initiatives and leveraged insights to identify areas for improvement

ANALYTICAL MECHANICS ASSOCIATES HAMPTON, VA

NASA Communications Strategist 2020 – 2020

Led the strategic vision and communication efforts for the NASA Earth System Science Pathfinder Program (ESSP) by creating and implementing a targeted communications strategy for the ESSP website.

Consulted with senior ESSP leaders and recommended innovative outreach solutions to drive digital and social media engagement through the creative dissemination of program missions, information, events, policies, and updates

Fostered strategic relationships with respective Pathfinder mission teams to gather relevant information and leveraged insights to influence website, social media, and digital media strategies

Wrote, produced, and narrated nine original videos, bolstering targeted digital outreach and audience engagement

MORI ASSOCIATES, NASA HEADQUARTERS WASHINGTON, DC

NASA Outreach & Communications Service Manager 2018 – 2019

Oversaw and led a team of 25 multimedia communication professionals in creating products that effectively told NASA’s story and delivered key messages to specific audiences across various distribution channels, including NASA and commercial networks.

Offered operational support to the Government in the areas of NASA TV production, photography, multimedia production, multimedia engineering, social media, web design, and multimedia library management, in ensuring contract compliance

Interfaced with agency and industry senior management as well as the Government Contracting Officer (CO) and government management personnel in ensuring the timely delivery of all technical solutions

RUIZ STRATEGIES, NASA LANGLEY RESEARCH CENTER HAMPTON, VA

NASA Communications Strategist – NASA Internships 2016 – 2018

Developed and implemented a communications strategy to engage potential NASA STEM internship scholarship and fellowship candidates across multiple media channels, including digital technology, social media, and industry-leading conferences.

Produced and streamed an hour-long informational video, garnering 20K unique viewers over 30 days

Developed a virtual, nationwide communication plan that allowed NASA executives to engage with students in a classroom setting directly— resulted in a 30% increase in student application submittals over 14 months

Additional Experience

Marketing Specialist Cox Media Chesapeake, VA

Marketing Communications Specialist Hampton Roads Transit Norfolk, VA

Publisher & General Manager – MIX Magazine The Virginian-Pilot Norfolk, VA

Broadcast Television Producer WTKR-TV WAVY-TV Norfolk, VA

Education

Bachelor of Arts in Mass Media Arts & Journalism Hampton University Hampton, VA

Areas of Expertise

Industry Acumen— Strategic Communications Storytelling Internal & External Communications Digital Media Media & Public Relations Marketing Strategy Brand Management Content Creation Policy Communication Issue / Crisis Management Data Analysis Research Proposal Writing Press Releases Social Media Management Video Production Script Writing

Leadership— Strategic Planning Partner & Stakeholder Engagement Government & Agency Relations Consulting Relationship Building Public Affairs Team Management Operations Management KPIs & Performance Management Public Speaking

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