Customer Engagement Revenue Growth

CARL HESS

Bluffton, SC ***** 843-***-**** **************@*****.***

Transforming vision into sustained growth through strategic leadership, innovation, and operational excellence.

Accomplished business executive with extensive experience driving growth and profitability across multiple industries, including luxury brands, retail, and consulting. Adept at developing and executing strategic initiatives that deliver measurable results, including significant revenue increases, sustained growth, and successful rebranding campaigns that boosted customer engagement. Proficient in optimizing operational efficiency, managing multi-million-dollar budgets, and launching innovative product lines. Demonstrates exceptional leadership, a keen understanding of market dynamics, and a passion for building strong customer relationships. Proven ability to navigate complex business environments, influence legislative change, and drive organizational transformation.

AREAS OF EXPERTISE

Procurement Optimization Profitability Industry Expertise Business Transformation Stakeholder Engagement Public Speaking

Brand Positioning Public Relations Stakeholder Management E-commerce Strategy Market Research Merchandising Strategies Product Development Customer Engagement Operational Efficiency Team Leadership Budget Management Negotiations

Business Executive Strategic Leadership Revenue Growth Market Expansion Brand Development Sales Optimization

KEY PROPOSITION

Revenue Growth and Market Expansion: Led strategic restructuring that resulted in a 35% revenue increase within the first year and maintained 28% revenue growth for 10 consecutive years.

Brand Repositioning and Customer Engagement: Successfully rebranded the company, leading to a 23% increase in customer engagement and brand recognition, and developed a luxury lifestyle brand product line that elevated market posture by 23%.

Operational Efficiency and ROI Optimization: Managed a multi-million-dollar budget and optimized ROI by streamlining sales processes, data analysis, and performance campaigns, resulting in a 26% improvement in sales conversion rates.

CAREER HIGHLIGHTS

Managing Partner Serendipity Group, Inc., Bluffton, SC 2012 – 2024

Spearheaded company turnaround, achieving 35% revenue growth within the first year through strategic restructuring and market expansion, driving a sustained 28% revenue growth for 10 consecutive years.

Key Initiatives:

Led a successful rebrand campaign that resulted in a 23% increase in customer engagement and rebrand recognition.

Managed a multi-million-dollar budget, optimizing ROI through data-driven sales performance analysis, campaign optimization, and performance sales.

Streamlined sales management processes, improving sales conversion rates by 26%.

Developed and launched a luxury lifestyle product line, increasing market posture by 23%.

Secured and amended state and country legislation to support business operations.

Brand Ambassador Oettinger Davidoff Group 2013 – 2024

Conducted market research, shaping product development based on customer needs and preferences. Trained appointed merchants in sales and merchandising strategies, enhancing visibility and driving sales performance.

Key Initiatives:

Increased brand interaction by 30% through engagement with merchants, business partners, and customers.

Developed community-building initiatives, fostering customer loyalty and increasing brand engagement by 30%.

Represented the brand at trade shows and events, boosting brand recognition.

Led promotional campaigns, increasing retail footprint and enhancing market share.

Consultant Integrated Performance, Hilton Head Island, SC 2008 – 2012

Delivered over 100 keynote speeches on functional movement in golf, driving a 25% adoption of new methodologies among PGA professionals. Developed and executed training programs for Division 1 athletes, driving growth and increasing market share through strategic partnerships and programs.

Key Initiatives:

Redesigned curriculum for The Professional Golfers Career College, improving student placement by 20%.

Served as a faculty member at The Professional Golfers Career College, educating the next generation of golf professionals.

Additional Notable Experience: Owner Island Cigars, Inc., Hilton Head Island, SC Founder / Owner 1-2-1 P.E.P. Inc., New Providence, NJ & Chatham, NJ Managing Director, De La Concha Tobacconist, Manhattan, NY

EDUCATION

Executive Education Program The Wharton School / University of Pennsylvania Current

Bachelor of Science in Biology University College, New Brunswick, NJ

Certified in Executive Leadership Programs CPR/AED Certified

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