Social Media Sales Enablement
Resume:
TABATHA FUCHS
**** ** ***** ******, ******** Bay, FL
*************@*****.***
Over 20 years of marketing, media, PR and communications expertise. Responsible for the development of brand loyalty domestically and internationally for a myriad of companies that range from health care to the entertainment arena. Elements of these campaigns and overall activations include but are not limited to crisis communication, marketing and media development and strategy with respects to ROI, budget reconciliation and change management. Extensive expertise in internal and external communication strategy, positioning, demand generation, web marketing SEO, SEM, and sales enablement. Excellent relationship with the media, vendors and public officials which lends to nationally recognized marketing negotiation, production, placement and branding efficiency and success.
Specialties:
- Healthcare
- Provider recruitment and retention
- Education
- Entertainment
- Market & customer penetration strategy
- Brand and category leader position development, education, marcom
- Product Marketing
- Marketing & sales automation, CRM (sf.com), Marketo, Pardot
- Web Marketing, SEM, SEO, Social Media, MOZ, GA, HubSpot, Kompyete, Xtelligent, ActOn
- Strategic account relationship management
- Talent recruitment and development
- Marketing analytics, Google analytics
- Sales organization and pipeline management; Sales enablement tools/knowledge/process EXPERIENCE
ZeOmega, Inc Dallas, Texas
Chief Marketing and Communications Officer
7/2024-Present
As the Chief Marketing and Communications Officer (CMCO) at ZeOmega, my role encompasses a strategic leadership position that integrates marketing, communications, and public relations to drive brand growth, enhance stakeholder engagement, and support organizational objectives. While specific responsibilities may vary based on our sales pipeline, and other unique needs and goals, the following outlines the core functions: Strategic Leadership & Brand Development
Develop and Execute Integrated Strategies: Craft and implement comprehensive marketing and communications plans that align with ZeOmega's business objectives, ensuring consistent messaging across all channels.
Brand Positioning and Identity
Oversee the development and maintenance of ZeOmega's brand identity, ensuring consistency and alignment with company values and market positioning.
Stakeholder Engagement
Build and nurture relationships with key stakeholders, including clients, media, industry influencers, and internal teams, to enhance ZeOmega's reputation and visibility. Campaign Management
Lead the creation and execution of marketing campaigns across digital and traditional platforms, focusing on lead generation, brand awareness, and customer engagement. Content Strategy
Guide the development of compelling content, including press releases, blog posts, social media updates, and presentations, to effectively communicate ZeOmega's value proposition. Media Relations
Manage media outreach, press conferences, and interviews to secure positive coverage and manage public perception.
Performance Monitoring & Analytics and Data-Driven Decision Making Utilize analytics tools to monitor and assess the performance of marketing and communications initiatives, adjusting strategies as needed to optimize outcomes. Budget Management: Oversee the marketing and communications budget, ensuring efficient allocation of resources and maximizing return on investment.
Cross-Departmental Alignment: Collaborate with senior leadership and various departments, including HR and product teams, to ensure cohesive messaging and alignment with organizational goals. Team Leadership
Lead and mentor the marketing and communications team, fostering a culture of creativity, accountability, and continuous improvement.
Crisis Communication
Develop and implement strategies to address and manage communication during crises, protecting ZeOmega's reputation and maintaining stakeholder trust.
Reputation Management: Monitor public perception and implement proactive measures to enhance and safeguard ZeOmega's brand image.
Market Research
Conduct research to understand market trends, customer behavior, and competitive dynamics, informing strategic decisions and identifying growth opportunities. Digital Transformation
Lead initiatives to integrate digital tools and platforms, enhancing marketing automation, customer engagement, and overall efficiency.
My role as CMCO at ZeOmega is pivotal in shaping the company's public image, driving marketing initiatives, and ensuring that all communications align with the organization's strategic objectives. By effectively integrating these responsibilities, I have very successfully contributed to ZeOmega's growth and success in a competitive market landscape.
Vice President, Marketing and Communications
ZeOmega
7/2021- 7/2024
Lead and oversee the development and execution of successful strategies for brand awareness, channel growth and portfolio diversification to perpetually increase sales leads and conversions. 2023 and 2024 Pipeline resulted in 230 million in vetted sales mid pipe prospecting and 31 million in upsells for current client retention with multiple accounts through ABM and client support, prolonging contracts 2-5 more years at a minimum. Increased KLAS scores based on client reputation and have won KLAS 3 years in a row during my tenure.
Integra Connect West Palm Beach, Florida
Sr. Director of Marketing and Communications
9/2017-7/2021
Lead the strategic planning, development, and execution of integrated marketing initiatives across all business lines, including traditional media, out-of-home (OOH), and digital marketing. Managed negotiation, procurement, and placement of marketing assets while overseeing all internal and external communications, public relations, events, social media, SEO, website management, and sales pipeline conversion strategies. Responsible for the creation and implementation of marketing, communications, and public relations support materials across the organization. Directed the marketing, communications, and PR teams, ensuring alignment at both strategic and tactical levels with cross-functional departments. Ensured the consistent articulation of the company’s brand identity and market positioning across all internal and external touchpoints. Managed media relations, including proactive engagement and responses to media inquiries, to build and maintain positive media presence. Developed and delivered marketing programs, tools, and resources to support each business line’s go-to- market and positioning strategies. Oversaw lead generation campaigns and tactical communication plans, tracking performance against defined ROI and OKR metrics. Provided regular reporting to the Board of Directors, including analytics insights and budget reconciliations. MDLIVE
Sr. Director of Health Systems and Employer Marketing Engagement Sunrise, Florida 8/2015-9/2017
Successfully created and facilitated brand recognition and trust in the future of telehealth across a network of more than 400 hospitals, urgent care clinics, emergency rooms, and private and municipal employer groups— including over a dozen health systems nationwide and providers worldwide. Led the coordination of multi-channel campaigns, strategic initiatives, and engagement tactics to drive awareness and utilization of telehealth services among employees, members, and patients. Developed and implemented ER diversion campaigns and strategies tailored to each client, ensuring measurable return on investment (ROI) and improved patient outcomes.
Magellan Health Miami, Florida
Corporate Communications Manager
Magellan Complete Care of Florida
8/2014-7/2015
To drive growth, retention, and profitability, designed, developed, and implemented a unified communication platform that served as a single source of truth for members, providers, and staff. Delivered timely, relevant, and consistent messaging tailored to the distinct needs of each audience segment, ensuring clarity while fostering engagement.
As a result, both internal and external communications became more effective, prompting increased responsiveness, enthusiasm, and a stronger sense of connection across stakeholders. This streamlined communication approach significantly enhanced organizational agility and contributed to a foundation for sustainable, profitable growth.
Media Counselors Miami, Florida
VP, Media and Communications
Baptist Health of South Florida
1/2012-8/2014
Provide Anvil Award Winning* strategic consulting and execution on how best to leverage digital, print, OOH, and PR etc. for a brand’s communication; how to optimize digital touch points, develop strategic engagement plans across all media, look at new areas like social networking, search, viral, mobile and web integration. Develop, negotiate, produce and place all media for BHSF and the 38 business lines maintained between six hospitals and 34 Medical Plazas, Urgent Care Centers, Centers for Excellent and Diagnostic Facilities, as well as the International brand reaching Latin America and the Caribbean. Manage all traffic and creative placement, client cloud platform, as well as all trade involved. Early Learning Coalition of Miami-Dade/Monroe Coral Gables, FL Senior Director of Communications, VP Marketing and Public Affairs Interim CEO
5/2007-12/2011
Responsible for internal and external facing communications for a large not for profit (186m budget) in the state of Florida providing Voluntary Pre-Kindergarten and subsidized care for over 50k children in Miami-Dade and Monroe Counties. Re-launch the organization as the leading “one-stop shop” for early care and education, initiate and develop a Foundation, and initiate “friend-raising”. HOMESTEAD-MIAMI SPEEDWAY Homestead, FL
Director, PR, Community Affairs and Business Development 2/2002-2/2007
Homestead–Miami Speedway is a motor racing track located in Homestead, Florida. The track, which has several configurations, has promoted several series of racing, including NASCAR, the IndyCar Series, the WeatherTech SportsCar Championship series, and the Championship Cup Series. Speediatrics is a leading charity that works to improve the lives of children who need it most in our communities through the Speediatrics Children's Fund and the Betty Jane France Humanitarian Award. Role
Primary liaison between The NASCAR Foundation and Homestead Hospital for the funding, development and marketing of SPEEDIATRICS.
Political liaison.
Develop and maintain corporate relationships, sponsorships and create and then leverage community resources for support.
Create and maintain contracts between Speedway, Corporate Partners and official sponsors specific to the Speedway.
UT MD ANDERSON CANCER INSTITUTE, Outreach Center Smithville, Texas Consultant
4/2001-2/2012
The University of Texas MD Anderson Cancer Center is one of the original three comprehensive cancer centers in the United States. It is both a degree-granting academic institution, and a cancer treatment and research center located at the Texas Medical Center in Houston. Overview
Marketing consultant to the community outreach, crisis communication, and education program of the Center for Research on Environmental disease, UT MD Anderson Cancer Center, Science Park Research Division. Key Initiative
To provide outreach expertise for the design of educational programs and curricula for students and teachers utilizing and integrated whole health approach. 1999-2003
FERRIS AND ASSOCIATES, INC. Miami, Florida
Jr. Associate
BOARDS, AWARDS AND MEMBERSHIPS
*2014 Silver Anvil Award winner for Events & Observances
*2014 Silver Anvil Award of Excellence in Integrated Communications 2011 Women Extraordinaire Winner
Public Relations Society of America
Greater Miami Chamber of Commerce
Chamber South
Homestead/Florida City Chamber of Commerce
Kiwanis Club of South Dade
Academy of Hospitality and Tourism
Greater Miami Conventions and Visitors Bureau
Tropical Everglades Visitors Association
South Florida Concierge Association
EDUCATION
1996-1999
University of Chicago Law Chicago, Illinois
Juris Doctorate
1995-1996
Stetson University DeLand, Florida
Master (without thesis) English Literature
1991-1995
Stetson University DeLand, Florida
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