Social Media Digital Marketing
Resume:
J O R D A N JS S H I P M A N
M A R K E T I N G M A N A G E R
C O N T A C T
**************@*****.***
P R O F E S S I O N A L S U MMARY
Results-driven Marketing Manager with extensive experience in high-impact digital marketing campaigns. Expertise spans media planning, social media, SEO, content creation, email automation, and data analytics. Proven track record of consistently driving brand awareness, engagement, and measurable business outcomes. WORK E X P E R I E N C E
RICH PRODUCTS CORPORATION
Associate Manager, Global Digital & Social Media December 2021 - February 2024 Developed global digital marketing strategies across 17 countries, increasing brand visibility and engagement Optimized global CRM, Digital Asset Management Platform, and Social Media Suite, achieving over 98% data accuracy and enhanced operational efficiency through improved cross-functional collaboration Directed all global social media channels, developing compelling content strategies and engagement initiatives that increased follower growth by 12% YoY and overall engagement by 29% YoY Led the migration of North American digital assets to the global enterprise platform, optimizing data accessibility and streamlining workflows for enhanced efficiency
DAWN FOOD PRODUCTS
Digital Marketing Specialist July 2019 - December 2021 Implemented and optimized Pardot, establishing an effective marketing automation system that streamlined efficiency Executed email marketing campaigns, increasing customer engagement and conversion rates Increased organic search traffic by 27% YoY via SEO strategies and website content management Collaborated with cross-functional teams to successfully launch an online ordering platform, boosting customer convenience and sales by 21% within the first 6 months Marketing Associate October 2018 - July 2019
Leveraged KPI analysis to identify growth opportunities, providing data-driven recommendations and crafting customized reports that enhanced business performance and contributed to 5% client retention YoY Led cross-functional teams in executing complex sell-in efforts, expanding market presence and driving significant revenue growth
Sales Planning Analyst March 2015 - October 2018
Spearheaded data-driven initiatives that expanded North American sales, contributing to sales growth and generating revenue by identifying new business opportunities
Streamlined CRM administration, achieving over 96% data accuracy and driving 17% sales growth and market penetration through strategic territorial expansion Developed and maintained SharePoint site, enhancing information accessibility and collaboration for over 1,000 users DOMINO’S PIZZA
Associate Manager, Brand Media
Manage a $200M+ media budget across TV, digital video, and streaming platforms, optimizing spend for maximum ROI and customer engagement through A/B, MVT, and user behavior testing Evaluate and prioritize branded integration opportunities, aligning sponsorships with strategic brand priorities Manage media plans, contracts, and budgets for timely processing and reporting Led the strategic partnership between Domino's and Fortnite, expanding brand reach to new demographics February 2024 - Present
E D U C A T I O N
WESTERN MICHIGAN UNIVERSITY l B.A. Organizational Communications
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