Sales Manager Senior

Thomas A. Mitas

Denver, CO

*******@*****.*** - 713-***-****

SUMMARY OF QUALIFICATIONS

Results oriented, experienced Senior Manager for automotive sales, marketing and vehicle distribution:

●Financial: Proven expertise to drive aggressive revenue growth.

●Sales & Marketing: Ability to develop and implement sales, marketing and PR strategies, policies and programs to enhance market share and increase profit center objectives. Adept at customer support and the introduction of new products into local markets.

●Negotiation: Skilled negotiator with the talent to overcome objectives and work successfully under pressure.

●Leadership: Acknowledged by peers, staff and clientele for integrity, solid work ethic and the competency to consistently achieve personal and professional goals and motivate others to exceed expectations.

PROFESSIONAL EXPERIENCE

Schomp BMW Highlands Ranch, CO

Sales 1/2024 - 4/2025

Responsibilities:

BMW of Houston North (AutoNation) Houston, TX

Sales Manager Pre-Owned Director 11/2015 - 12/2023

Responsibilities:

●Direct all facets of the Pre-Owned Dept. operation: Appraisal, Buying, Reconditioning,

CPO compliance, Pricing and Turn Rates

●Retail 80-110 Units per month

●Supervise and train sales staff of 9-11 utilizing AutoNation sales process

●Comply with manufacturers’ reconditioning standards, sales objectives and training requirements

●Maintain an average CSI index of 98.7 for Pre-Owned BMW Sales (CPO & Used)

●Achieve monthly budget objectives of 92+ used units at front end PVR of $2850

Melbourne BMW Melbourne, FL

General Manager 5/2014-10/2015

Responsibilities:

●Managed and handled all aspects of Fixed and Variable operations

●Increased Fixed operations revenue by 25% from the previous year

●Insured compliance with manufacturers objectives and programs

●Directed all in-house promotions, marketing, advertising and events

●Increased new and pre-owned unit volume by 30%

●Exceeded manufacturers benchmarks for CSI and Market share

BMW of Houston North (AutoNation)

Lease Portfolio Manager / Internet Sales The Woodlands, TX

Responsibilities: 5/2013 - 4/2014

●Assess off lease inventory for Retail Sales potential

●Review incoming internet leads and schedule appointments

●Sales and Conversion of off lease vehicles

Advantage BMW / Mini Clear Lake (Group One) League City, TX

Sales Manager Pre-Owned Director 1/2010 - 3/2013

Responsibilities:

●Managed pre-owned department with monthly retail sales average of 65 units

●Experienced 30% increase in sales in 2010-11 (20 to 37) with a 40% increase in 2012 to 65UPM

●Averaged PRU with Finance income of $3240 (2100/1140)

●Created an EBay marketing department to better merchandise new and used vehicles

●Maintained an average 98.7% CSI score for BMW Certified units

●Responsible for pre-owned inventory, all reconditioning vendors & 60-day aging policy

BMW of Houston North (AutoNation) Houston, TX

Sales Manager 1/2007 - 1/2010

Responsibilities:

●Increased Sales volume from 60 to 90+ units per month as New Car Department Manager

●Front end GP without bonus, equaled $2349 PNVR, outpacing the local market matrix and the regional level

●Supervised and trained sales staff of 15, in process selling, using the ADP Web Desking tool & CRM

●Retailed 100 plus units per month as Co-Manager of the Pre-owned department

●Trained and developed employees to cultivate excellence in dealership buying experience

●Managed inventory with a strict 60-day turn policy

●Monitored vehicle reconditioning and expenses to BMW Certified Pre-Owned program standards

Beverly Hills Porsche Audi /Santa Monica Audi Los Angeles, CA

General Sales Manager / Pre-Owned Director 2004 - 2007

Responsibilities:

●Assigned and monitored performance objectives for six Department Managers at

#1 Porsche Dealership in the World

●Increased monthly new car volume from 60 to 120 units. GP increased from $1700 to $2400 PNVR. F&I GP increased from $750 to $1450

●Increased Pre-Owned volume from 45 units to 70 unit avg.

●Managed inventory objectives and variable expenses for New and Pre-Owned Departments

●Insured Manufacturer’s Compliance objectives related to reconditioning standards, CSI and Training Objectives

●Formulated marketing strategies, conventional (newspaper) and web-based (E-bay, AutoTrader)

●Procured pre-owned inventory for several stores at wholesale auctions in LA Area

Oakland Acura Oakland, CA

General Sales Manager 2002 - 2004

Responsibilities:

●Co-Directed sales operations for New and Pre-Owned departments with sales volume of 860 new and 620 pre-owned

●Introduced menu selling and new products to the F&I department. Department income improved from $435 per car to $1100 PVR

●Developed and trained the sales staff in “ Process Selling” (APB)

●Redesigned marketing activities and developed an e-business strategy

●Introduced new procedures for motoring sales staff production

●Managed Inventory and Advertising budget for New and Pre-Owned inventory

Weatherford BMW Berkeley, CA

New Car Manager – Operations Manager 1996 - 2002

Responsibilities:

●Recruited from BMWNA to establish new business practices and to improve customer satisfaction levels; increased from 86% to 97%; ranked in Top 10% of the Western Region

●New vehicle sales volume increased from an average of 60 units a month to over 100 units after six months in the position

●Increased average PNVR from $2,350 to $3,280 through proper inventory control and sales training

●Developed and implemented a highly successful marketing plan utilizing a 1m budget. Acted as the “in house” advertising agency to create a BMW “Super Store” image utilizing Newspaper, Radio and Cable TV

●Launched and developed a dealership website and trained staff on the utilization of e-commerce

●Significantly contributed to dealership qualifying for BMW “Brand Value” (CSI) bonus for 52 consecutive months

●Managed Factory incentive and Co-Op advertising programs

●Implemented the original BMW Certified Pre-Owned program

BMW OF NORTH AMERICA LLC Woodcliff Lake, NJ

1980 - 1996

Worked with over 120 BMW retail centers to fulfill company directives focused on Market Penetration, Event Marketing, Facility Development, Staff Training and Process Improvement. Held positions as Sales & Marketing Manager, District Sales Manager, Area Sales Manager and National Dealer Development Manager.

EDUCATION & TRAINING

Continued training in all aspects of automotive dealership management, Marketing, E-Business,

Customer Retention and Staff Development.

Audi Certified as General Manger, Certified Porsche Sales Manager and Pre-Owned Manager

BMW Honors Certified

•PC Literate in Microsoft Office Programs

•Progressive Basics, Used Car Management Training

•Mike Nichols and Associates, Parts Management Training

•Northwood University, Dealership Financial Management - Midland, MI

Ferris State University, Marketing Major- Big Rapids, MI

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