Business Development Product Marketing

ZEE MARTIN

PROFILE

Strategic Program Leader & Change Consultant with 15+ years of experience driving organizational transformation across federal agencies, Fortune 500 companies, and mission-driven organizations. Proven ability to lead large-scale restructurings, manage high-performing cross-functional teams, and deliver measurable impact in culture change, performance strategy, and leadership development. Skilled at navigating complexity, building trust at the executive level, and aligning strategy with mission-critical outcomes. ICF-ACC certified with active counselor licensure and a PhD in progress in Industrial & Organizational Psychology with an emphasis in Leadership. AREAS OF EXPERTISE

Conflict Management Turnaround Operations Staffing & Resource Management Cultural Change /Organizational Transformation Client facilitation Change Management Stakeholder Management Process Optimization DEI Product Marketing Program Management Strategic Planning Business Development Training & Development Project Management Talent Management Organizational Development Staff Recruitment & Retention Performance Management Workforce Cross-Functional Team Leadership Industrial and Organizational Psychologist Experiential Leadership Workplace Wellness KEY SKILLS AND COMPETENCIES

● Recognized leader, designing and executing multicultural, cross-functional team building, performance-optimizing training, and management enhancement programs.

● Interact amicably with all levels of management and staff regarding operations, productivity, and performance gains; openly promote a winning attitude and foster transparent accountability while consistently exceeding performance goals and expectations.

● Exhibit tenacity and creativity in problem solving with a proven record of innovating profitable solutions to complex business problems; able to take charge, set objectives, and drive results that bring financial gains.

● Driven, self-motivated, highly energized, and recognized for the ability to translate corporate vision and mission into national and international strategies that consistently exceed financial and organizational targets.

● Clear vision, mission focus, and strong core values; rapidly adapt to new environments, immediately add value, and build relationships with key stakeholder groups; passionate about organizational and team development and look for ways to optimize performance based on each unique team dynamic and the skills and capabilities of the team members and clients.

PROFESSIONAL EXPERIENCE

SENIOR STRATEGIC CONSULTANT (CTR) NOV 23 - OCT 2024 THE PROSPECTIVE GROUP-DEFENSE COUNTERINTELLIGENCE SECURITY ACADEMY LINTHICUM,MD Key highlights: Provided strategic oversight and operational leadership during a large-scale federal reorganization, managing a team of 5 and leading communication, change management, and knowledge-sharing efforts across 8 departments.

● Directed the reorganization of 8 federal departments, aligning mission sets, optimizing workflows, and supporting leadership transitions.

● Designed and facilitated agency-wide offsite sessions and virtual town halls for 250+ participants, driving engagement and shared strategic direction.

● Developed and executed internal communication tools (newsletters, reports, briefings), improving transparency and trust among employees and senior stakeholders.

● Led agency-wide performance reviews using KPIs and operational data to assess effectiveness and guide decision-making.

● Actively contributed to the Knowledge Management Working Group, promoting a culture of collaboration and improving access to critical resources.

● Managed and mentored a 5-person cross-functional team, fostering continuous improvement and performance excellence.

ACCOMPLISHMENTS:

● Successfully improved Federal Employee Viewpoint Survey (FEVS) scores through communication and engagement strategies aligned with employee needs.

● Played a key role in agency mission integration and realignment, ensuring minimal disruption during major organizational changes.

● Strengthened knowledge-sharing practices and improved internal communication flow across directorates during a period of high operational demand.

VISTRA-NAVAL CRIMINAL INVESTIGATIVE SERVICE

CULTURE PROGRAM MANAGER (1099) JUN 23 - DEC 23

● Led a high-impact cultural transformation initiative across multiple divisions, managing a cross-functional team of 7 staff while partnering with senior leaders to drive change, increase inclusion, and align strategy with mission goals.

● Designed and executed a culture and leadership strategy to strengthen organizational trust, improve engagement, and support DEIA initiatives.

● Conducted data-informed assessments through surveys, interviews, and performance analysis across 5 departments to identify cultural gaps.

● Delivered executive coaching and leadership development workshops for 20+ senior and mid-level leaders, fostering behavior change and team alignment.

● Established KPIs to track progress and regularly briefed agency executives on results and recommended adjustments.

● Directed and mentored a diverse team of 7 consultants and staff, providing work assignments, coaching, and performance oversight.

● Integrated cultural values into SOPs, leadership practices, and operational frameworks in coordination with HR and command leadership.

ACCOMPLISHMENTS:

● Successfully led a cross-agency culture transformation that improved employee morale, communication, and mission cohesion.

● Elevated leadership engagement scores by aligning coaching and development efforts with agency strategic goals.

● Increased team performance and cohesion through clear direction, feedback loops, and results-focused leadership IMPACT INTERNATIONAL AUG 2023 – DEC 2024

SENIOR CONSULTANT

Key Highlights:Led the design and delivery of leadership development and cultural transformation solutions for 20+ Fortune 500 and global clients, combining innovation, experiential learning, and strategic alignment.

● Facilitated executive team development sessions, strategic planning offsites, and culture transformation workshops across diverse industries and geographies.

● Conducted organizational research to develop behavior-based solutions addressing leadership gaps, communication breakdowns, and cultural misalignment.

● Delivered immersive learning experiences focused on collaboration, trust-building, and performance for senior leadership teams and functional units.

● Supported the rollout of innovation strategies and large-scale transformation programs during periods of uncertainty and structural change.

● Collaborated with global client partners to assess organizational readiness, design change interventions, and embed lasting performance shifts.

ACCOMPLISHMENTS:

● Successfully delivered custom leadership and culture change programs for over 20 enterprise-level clients across the U.S., Europe, and Asia.

● Elevated team performance and engagement by designing high-impact experiential learning models tailored to executive challenges.

● Influenced senior leadership behavior and decision-making through insight-driven facilitation, resulting in more aligned, agile organizations.

ZINGED-LIFE LEISURE WORK, MARYLAND JULY 2018 – AUG 2023 LIFE LEISURE WORK STRATEGIST/CONSULTANT

Key Highlights: Develop consulting strategy, establish the delivery team, providing strategic oversight throughout the delivery phase with accountability for overall success

● Provided thought leadership for new and emerging best practice models for performance planning and management; stay abreast and inform others of new and emerging topics/trends, best practices, technologies, and capabilities.

● Coached managers to improve their leadership abilities, and problem-solving to address urgent or unanticipated challenges and working to find long-term sustainable solutions, deliver on large-scale initiatives, and lead teams through complex challenges.

● Served as the internal subject matter expert for performance management and related development and design processes, including performance calibration, talent reviews, and related assessment, feedback, and coaching solutions.

● Collaborated with other disciplines within HR (e.g., Employee Relations, Recruiting) and the companies (Operations, HR Quality & Analytics and Delivery) to leverage and maximize the performance consulting model to guide Human Resources efforts.

● Researched, analyzed, and identified skill gaps and root causes as well as recommend strategies to reduce gaps performance issues. Conduct research and analysis to identify workforce trends; analyze data to assess the holistic viewpoint of the client based upon the mission, vision, values and strategic plan of the organization. ACCOMPLISHMENT

● Successfully assisted 23 clients/businesses with a 96% client satisfaction rate in discovering and overcoming obstacles that hindered performance.

THE LINDSAY GROUP OCT 2020- CURRENT

PRINCIPAL CONSULTANT

Key Highlights: Increased business revenue/contracts by knowledge of organizational and culture change / transformation, employee listening strategies and proven ability to apply deep understanding of human behavior to influence performance.

● Conducted needs assessments and engagement analysis within public housing environments to identify performance gaps and create tailored learning and development plans.

● Facilitated training workshops that equipped housing professionals with tools to improve tenant engagement, conflict resolution, and cross-agency collaboration.

● Designed and facilitated interactive anti-racism and anti-oppression trainings, helping agencies strengthen team dynamics and embed equity in their housing policies and practices.

● Partnered with senior leaders to activate DEI strategies, elevate team trust, and align workplace culture with public service values.

● Developed content and experiences for workshops and sensitive conversations using trauma-informed, evidence-based learning methods that considered the lived realities of housing-insecure populations VISTRA-DEFENSE MEDIA AGENCY -MARYLAND (DOD CTR) JAN 2020 – SEP 2021 SENIOR PERFORMANCE CONSULTANT

Key Highlights: Senior Performance Consultant of an Analysis, Analytics, Assessments, and Evaluation Team who provides oversight in the areas of SOP Compliance, Comparison Reporting, Audit reports and Coordinating Best Practice Workshops. Superior ability to influence and collaborate with senior management and work across all levels of an organization.

● Analyze, assess, and evaluate data outputs, outcomes, and end-results of the media products and services DMA provides to customers in the areas of media production and public affairs, as well as visual information, training, and education.

● Utilized the Six Sigma process as the basis for the logic model effort, which involved creating a customer workshop, aligning language within the different Mission Programs with Six Sigma principles, and utilizing the subsequent models to craft Measures of Performance (MOPs) and Measures of Effectiveness (MOEs).

● Facilitate analytics, analysis, and evaluation of DMA activities, outputs, and outcomes by providing survey analytics to the Defense Information School (DINFOS), evaluating separate media activities for audience reach, and assessing messaging activity.

AIR FORCE MEDICAL SERVICE AGENCY-FORT DETRICK, MARYLAND (DOD CTR) MAR 2018- JAN 2020 PROGRAM DEVELOPMENT ADVANCED DEVELOPMENT PRODUCTS Key Highlights: Supported the Office of the Air Force Surgeon General’s Research and Acquisition Program Management Office Directorate by applying project management, research, and development (R&D), acquisition life cycle processes to include in identifying gaps in AFMS 90 capability-based assessment (CBA). Developed consulting strategy, established the delivery team, providing strategic oversight throughout the delivery phase with accountability for overall success.

● Worked with the Advanced Development team to assess MTF and MAJCOM issues and experience engaging and managing senior stakeholders on behalf of government clients

● Concerns, analyze issues for trends, and provide a recommendation to resolve or decrease negative trends and problem areas to SG5M.

● Served as the Program Analyst Support for JPC6 Combat Casualty Care Research (Program Manager), to ensure no duplicity of efforts and all SG5M. requirements/projects to the JPC’s to receive maximum funding or execution.

● Directed the overall technical and professional operation of the program, including document collection and the coordination of major research and analysis projects.

● Established metric and analysis systems to assess efficiency, effectiveness, and compliance with regulatory procedures. RESEARCH AND ACQUISITIONS PROGRAM ANALYST (DOD CTR) JAN 2016 – MAR 2018 Key Highlights: Served as the Research and Acquisitions Program Analyst (Contractor) with oversight and responsibility for all Expeditionary Medicine and Enroute Care research, development, and acquisitions programs. Serves as Liaison for JPC6/ Combat Casualty Care Research Liaison on the evaluation of the effectiveness of government programs and operations.

● Managed 124 Expeditionary Medicine and Enroute Care research projects valued over $50.8M. All 124 research programs were executed on time and under budget.

● Robustly engaged with over 35 JPC6 Combat Casualty Care Research steering committees, working groups and Integrated Product Teams (IPT)s, High Performance Teams (HPT), related JPC, In-Process Reviews (IPR), and Risk and Analysis (R&A) meetings

ACCOMPLISHMENTS

● Tracked/evaluated 124 ongoing projects during DHA reorg; ensured $6M in key Air Force lab funding

● Assists Portfolio Manager with key SME ACC RDD; identified medical gaps 5 Core Capability Areas; mapped $600M AFMS research investment strategy

● Successfully received $29M in DHP funds for AF research wings; ensured Joint funding focused key AF/SG priorities; zero duplication

PRIOR EXPERIENCE

● ASHBY PONDS RETIREMENT -PROGRAM MANAGER (JAN 2016 – AUG 2016)

● THE GEORGETOWN LIFE ENRICHMENT PROGRAM DIRECTOR (APR 2012 – JAN 2016)

● INGLESIDE@KINGFARM PROGRAM DIRECTOR (JUL 2010 – JAN 2012)

● ARMY DISTAFF, KNOLLWOOD – TRAINING /PROGRAM COORDINATOR (FEB 2005 – JAN 2010) EDUCATIONAL QUALIFICATIONS

● CAPELLA UNIVERSITY, MINNEAPOLIS – PhD Student in Industrial and Organizational Psychology- In Progress

● BOWIE UNIVERSITY, MARYLAND- Masters in Counseling Psychology

● SALISBURY STATE UNIVERSITY, MARYLAND- Dual Degree in Conflict Resolution and Interdisciplinary Studies with Social Work & Exercise Science

Licensure

Associate Professional Counselor (APC) – License #APC000951 Associate Certified Coach (ACC) – International Coaching Federation (ICF) REFERENCE-Available on request

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