Project/Product Launch Brand Marketing and Communications

JULIEANN BILLINGS-RIORDAN, M.A.

********@*****.*** linkedin.com/in/jabrmarketing 760-***-****

GLOBAL NORTH AMERICA BRAND & PRODUCT LAUNCH LEADER Innovative and results-driven product and go to market (GTM) launch leader with deep expertise in strategic operations, product portfolio management, and a cross-functional program execution expert, across B2B, D2C, B2G/DOD - in private & public sector markets. Proven success in brand development, product launches, overall marketing, events, sales enablement and customer communications across a wide range of industries - including PPE, medical devices, safety, industrial, defense, and more. Skilled in leading teams, optimizing campaigns, managing launches like mission-critical programs as an execution pro, and implementing high-impact programs that drive revenue, brand growth, and customer retention. CORE COMPETENCIES

• Government Program & Tactical Marketing Public Safety & First Responder Engagement

• Product Launches Category Development Channel Strategy

• Cross-Functional Leadership Sales & Marketing Enablement

• Vendor & Supplier Management Field Marketing Support

• Trade Shows Events Logistics Field Engagement

• CRM PR Media Digital Marketing E-Commerce PROFESSIONAL EXPERIENCE

BOLLÉ SAFETY (PPE Eyewear Division) 2020–2024

North American (NAM) Sr Trade Marketing Manager

• Managed product marketing operations across North America, Canada, and LATAM for industrial and tactical/ballistic eyewear.

• Led cross-functional initiatives with global marketing, sales, supply chain, and demand planning teams.

• Developed SOPs, oversaw PR agency partnerships, and optimized digital campaigns.

• Supported B2B, D2C, B2C, and government sector sales efforts. Key Achievements:

• Increased sales over 75% ($3.5M impact); drove customer commitments and streamlined execution.

• Launched multiple SKUs; enhanced collaboration to ensure timely product delivery.

• Reduced marketing spend while boosting ROI and vendor efficiency.

• Strengthened relationships with Grainger, Thermo Fisher, Fastenal, MSC, and others.

• Accounts: Thermo Fisher, Grainger, AirGas, Galls/US Patriot Tactical, Fastenal, Magid, MSC, Vallen, Wesco, LA Police Gear, AAFES

J-A-B-R MARKETING SOLUTIONS 2008–2019, Current

Principal Director Brand Project/Product Leadership Consulting

• Founded fractional marketing firm supporting B2B/B2C/D2C clients ($5M-$15B) across multiple sectors.

• Led strategy, branding, event execution, digital marketing, SEO/SEM, and e-commerce.

• Managed vendor communications and campaign rollouts across channels. Key Achievements:

• Drove 40%+ client engagement; improved GTM strategy and campaign efficiency.

• Integrated cross-functional teams to shorten timelines and improve execution.

• Boosted brand presence for Allergan, AMN Healthcare, and others.

• Led major events (27,000+ attendees); cut vendor/event costs by 20%.

• Key Clients: Allergan, AMN Healthcare, Statseeker, Obalon Therapeutics, Union Bank, NTN Communications, OYC Americas/Europe.

BUFFINI & COMPANY 2005–2008

Marketing Communications Manager / Account Executive Manager

• Led in-house marketing for real estate and financial sectors.

• Managed TV, PR, digital, SEO/SEM, email, events, and product positioning. Key Achievements:

• Tripled recurring revenue via strategic brand/product campaigns.

• Increased sales by 100% through PR/e-commerce integration.

• Streamlined events and improved customer engagement. SAIC – SCIENCE APPLICATION INTERNATIONAL CORPORATION 1999–2005 Marketing Communications Account Manager / Project Controller

• Led multi-million-dollar marketing campaigns for federal & healthcare government clients.

• Directed creative/technical teams on initiatives including Mobile VACIS and Sandia Labs. Key Achievements:

• Successfully executed large-scale, multi-stakeholder government projects. ADDITIONAL EXPERIENCE

TRUE NORTH COMMUNICATIONS, Account Exec (WebMD) [1yr] NTN COMMUNICATIONS, Producer/Marketing Manager/Acct Manager [4yr] PALOMAR COLLEGE, Instructor [1yr]

EDUCATION

M.A. New Media Production Management (Product Management focus) - San Diego State University B.A. Liberal Studies - California State University San Marcos SKILLS & TOOLS

Microsoft Suite, Zoom, Adobe, Google, Basecamp, Jira, Wrike, Salesforce, CRM, CHAT, SM CERTIFICATES & AFFILIATIONS 2013–2025

CERT Academy, Range Safety Officer (NRA-RSO), PCASDR Performance Driving Instructor AGAG – National Member All-Women’s Self-Defense/Range Organization PEO International – Former VP, CA Philanthropic Chapter; National Member Life Sciences Trainers & Educators Network (L-TEN) Affiliate Featured in North County Woman Magazine (Spring 2013)

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