Digital Experience & Marketing Coordinator

Sharon M. Riggs

Home: 551-***-**** *** Kings Ct.

Email: ****************@*****.*** Mountainside, NJ 07092 Summary

Client-centric and results-driven digital consultant with over 10 years of experience driving enterprise onboarding, product adoption, stakeholder engagement, and cross-functional project delivery. Proven ability to lead large-scale implementations, manage vendor relationships, and create training and support content that improves time-to-value. Adept at translating technical processes into user-friendly strategies and serving as the bridge between business, product, and engineering teams to ensure long-term customer success.

Skills

Project Delivery & Stakeholder Communication Client & Vendor Relationship Management E- Commerce Optimization Client Onboarding & Engagement Content Strategy & Training Materials Cross-Functional Collaboration Data-Driven Decision Making Process Optimization Digital Tool Adoption CRM & Support Platforms Remote & Global Team Management Experience

ChalkDust Consulting, October 2013 – June 2024

Senior Consultant, Digital Enablement & Client Solutions

• Led global product rollouts and onboarding strategies for Fortune 500 clients, delivering seamless implementations across regions with measurable user adoption improvements.

• Designed scalable onboarding content, including training guides and internal playbooks, accelerating time-to-productivity for new users and internal teams.

• Acted as the main point of contact between internal stakeholders, clients, and vendors, resolving escalations, aligning on delivery timelines, and ensuring client satisfaction post- implementation.

• Streamlined communication between business, engineering, and product teams, enhancing delivery efficiency and reducing project friction.

• Partnered with vendor teams to coordinate rollouts, integrations, and technical troubleshooting, maintaining a strong focus on customer success and user experience.

• Spearheaded continuous improvement initiatives to refine onboarding journeys and support resources based on user feedback and adoption metrics. BBC Worldwide, New York, NY, April 2011-October 2013 Director/Senior Digital Producer, BBCAmerica.com

• Managed and led strategy for show websites including Doctor Who, Top Gear, Planet Earth, and others, overseeing daily operations, editorial planning, and promotional launches.

• Managed all editorial output, including newsletters, blogs, interviews, and marketing promotions.

• Serving as primary point of contact throughout project lifecycles, providing regular performance updates to business units and stakeholders.

• Coordinated cross-promotional campaigns with marketing, sales, distribution, and press teams.

The Knot, Inc., New York, NY, August 2009– April 2011 Site Director, TheNest.com & WeddingChannel.com

• Managed daily programming and editorial operations for TheNest.com and WeddingChannel.com.

• Analyzed site performance and content to develop strategies that increased page views, engagement, and membership.

• Oversaw content planning and production, assigning work to staff and freelancers.

• Led development of new tools and widgets from concept through launch to enhance user experience.

• Partnered with marketing to launch third-party content channels and extend brand presence across platforms.

• Created and optimized content and tools to support advertisers and meet impression goals.

• Collaborated with PR to align content with media appearances and press initiatives. Condé Nast Digital, New York, NY, January 2007– August 2009 Managing Editor/Content Strategist

• Directed digital strategy and enhancements/new products for nine magazine websites including Bon Appétit, Lucky, SELF, Teen Vogue, and others.

• Managed direct reports overseeing web production and maintenance.

• Collaborated on site relaunches and developed applications like Self.com’s Challenge and Goals.

• Reported on site traffic and advocated for data-driven growth initiatives with editors and cross-functional teams.

• Partnered with marketing and advertising teams on subscription and sponsorship campaigns.

• Championed collaboration across marketing, sales, editorial, development, QA, and project management departments.

Hearst Corporation, New York, NY, September 2006 – January 2007 Online Editor, Redbookmag.com, Cosmopolitan.com & Esquire.com

• Supported the migration of Cosmopolitan.com and Esquire.com from iVillage.com, evaluating site structure and programming strategies to ensure a smooth and optimized transition.

• Developed original editorial content, including themed packages and interactive quizzes to drive user engagement.

• Hired and trained Associate Producers and freelancers, overseeing daily production workflows and maintaining content quality.

• Acted as the liaison between editorial, tech, and design teams, ensuring timely execution of updates and feature enhancements.

iVillage.com, New York, NY, October 2003 – September 2006 Producer for Countryliving.com & Redbookmag.com

• Developed and maintained original and repurposed editorial content for magazine websites.

• Assisted in creating new tools, features, and led Redbookmag.com site redesign.

• Collaborated on special projects including House of the Year and Country Living Flea Market.

• Managed content syndication with iVillage distribution team.

• Oversaw freelancers’ contracts, delivery, and Associate Producer duties. iVillage.com, New York, NY, June - September 2002

Editorial Intern/Food Channel Producer

• Managed all experts by planning, assigning, and editing material, including compiling stories for Heirloom Recipes (copyright 2003, iVillage Inc.).

Education

University of Massachusetts, Amherst, MA

• B.A., Journalism & English (Double Major), Minor in History – Cum Laude, 2003 Tools & Platforms

Jira Confluence SharePoint Zendesk CMS Platforms Google Analytics Business Intelligence (BI) Google Workspace Microsoft 365 Learning Management Systems (LMS) SAP (Functional Understanding)

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