Product Marketing Digital

Jeff Weiner

774-***-**** - **********@*****.***

Experienced Marketing Leader Growth & Brand Marketing Strategist B2B SaaS Marketing Innovator Accomplished marketing executive with a proven track record of driving revenue growth, customer acquisition, and brand awareness for rapid-growth B2B companies. Expert in data-driven marketing strategies, high-performing team leadership, and cross-functional collaboration to achieve market leadership and measurable business impact. Expertise Areas

• Strategic Growth Leader: Proven ability to develop and execute marketing strategies that accelerate brand authority and revenue growth.

• Demand Generation & Pipeline Development: Deep experience driving multi-channel demand gen strategies, account- based marketing (ABM), and developer-focused growth programs.

• Brand & Thought Leadership: Strong background in positioning emerging technologies as market leaders, driving engagement in open-source and cloud-native ecosystems.

• Team Builder & Mentor: Track record of scaling high-performing marketing teams in fast-growth environments.

• Go-to-Market & Product Marketing: Expertise in launching and positioning complex enterprise technology solutions, including open-source.

Key Achievements

Professional Experience

MITRE: Fractional Head of Marketing Nov. 2024 to Present

• Lead go-to-market strategy and strategic marketing for MITRE’s Center for Threat-Informed Defense open-source solutions and ATT&CK Evaluations.

• Lead demand generation, thought leadership, and ABM campaigns to drive enterprise engagement and revenue.

• Establish KPIs to optimize marketing performance, ensuring measurable ROI.

• Spearhead partner co-marketing initiatives to enhance collaboration and revenue opportunities. Continued on next page.

Revenue Growth

• Spearheaded digital marketing initiatives that increased annual revenue for AdTech company from $12M to $40M in two years.

• Re-positioned project-based business to annual recurring revenue model; grew ARR from 5% to 18% of revenue in one year.

• Built multi-channel digital marketing and SEO strategy that grew organic website traffic by 5X, driving 40% of the sales pipeline. Pipeline Development

• Developed demand generation programs that drove 60% of the run-rate sales pipeline through various digital channels.

• Increased sales opportunities by 30% by optimizing the customer acquisition funnel.

• Increased MQLs 4x, maintaining 10%-25% MoM

growth through targeted outreach and content marketing. Ascent: Head of Marketing (Acquired) Sept. 2023 to July 2024

• Revamped the marketing department for B2B SaaS company, driving GTM strategy and execution, demand gen, brand positioning, PR/AR, and partner co-marketing initiatives.

• Built marketing from the ground up, leading demand gen, ABM, partner marketing, content, and digital strategy.

• Launched multi-channel demand gen. strategy to optimize the buyer journey and increasing qualified sales opportunities.

• Built and led ABM initiatives targeting top 200 accounts, significantly increasing conversion rates and enterprise penetration. Ascent: Key Accomplishments

• Increased MQLs 4x within one quarter, sustaining 10%-25% month-over-month growth.

• Generated 60% of the sales pipeline through digital marketing initiatives.

• Grew marketing-generated sales opportunities from near zero to double digits per month.

• Increased top-of-funnel prospects and sales opportunities by 30% through database marketing initiatives. Adtech Systems: Vice-President of Marketing (Acquired) 2019 –2023

• Built and scaled the marketing function from the ground up, leading demand generation, content marketing, and digital strategy.

• Led the strategy to shift the company from a project-based model to a recurring revenue model, driving 18% ARR growth.

• Executed an aggressive SEO & paid media strategy, increasing organic website traffic 5X and driving a 10% revenue lift.

• Designed and executed integrated marketing campaigns (SEO, paid media, content, webinars) to drive lead acquisition. Key Accomplishments

• Increased managed services recurring revenue from 5% to 18% of total revenue in one year.

• Achieved 4x growth in sales meetings through paid digital programs.

• Drove 10% of annual revenue through an aggressive thought leadership and webinar strategy. JDW MARKETING: Fractional CMO & Strategic Marketing Consultant 2002 – 2019

• Provided fractional CMO and marketing consulting services to high-growth tech startups and B2B SaaS companies.

• Defined go-to-market and demand gen strategies that accelerated revenue growth.

• Established and optimized ABM programs, increasing enterprise sales engagement.

• Directed turnarounds of underperforming marketing departments, aligning teams with stronger processes and measurable KPIs.

• Defined go-to-market and demand gen strategies that accelerated revenue growth. Key Accomplishments

• Increased MQLs from four to 30 per month through paid and organic digital campaigns.

• Reinvigorated paid search efforts, achieving 5x growth in sales opportunities while reducing spend by 50%.

• Launched a viral marketing campaign that drove over one million website visitors and generated significant pipeline growth. ENGAGE (CMGI): Sr. Director of Marketing; Software Division 1999 – 2002

• Built the marketing dept. for new division, managing go-to-market strategy, product marketing, and demand generation.

• Led senior team to execute growth marketing programs targeting both enterprise and channel partners. Key Accomplishments

• Scaled revenue from $12M to $40M within two years through integrated growth marketing initiatives and channel development.

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