Marketing Manager General
Resume:
CEO **** - Present
VP, Global Marketing **** – **20
DigiDea Media Agency LA. CA.
http://www.digi-idea.com
General Manager 2015 – 2017
Pioneer General Contractors Raleigh, NC.
https://pioneerconstructionnc.com
Director of Global Marketing 2008 – 2015
Jovial Montres Luxury Retail Dubai, UAE
http://www.jovialwatch.com
Sales & Marketing Manager 2002 –2007
El Monte Ford LA, CA.
http://www.Ford.com
Sales and Marketing Manager 1997 –2002
Sheraton Imperial Hotel RTP Raleigh, NC.
http://www.starwoodhotels.com
**-*******@*******.***
With over 25 years of extensive experience in management, strategic planning, sales, and marketing, armed with an MBA and international exposure, I am a seasoned
professional leader poised to drive success in any organizational setting. Throughout my career, I have demonstrated a proven track record of spearheading teams to surpass targets and achieve exponential growth. MBA, 02 -04
Double Major/Finance & Marketing
MO. E L -BARDISY,MBA
Business Strategist Int’l Marketing Expert Founder of Two Branded E-Commerce Platforms.
Certificates
Phone
About Me
Education Experience
University of La Verne (ULV)
L A, CA. USA
:
:
“I HELP COMPANIES PENETRATE NEW MARKETS &
ELEVATE SALES BY CREATING INNOVATIVE
MARKETING TECHNIQUES"
From Likes to Leads: Interact with
Customers Online.
Foundations of Digital Marketing and
E-commerce.
Attract and Engage Customers with
Digital Marketing.
Etc.
"Eagles don't flock. You have to find them one at a time" ….Yogi Responsibilities
CEO Aug, 1st 2017 – Present
DigiDea Media Agency, LA, CA. www.digi-idea.com
Managing a team of 19.
Monitoring ad performance metrics such as CTR, conversion rates, and return on ad spend (ROAS). Analyzing data and insights to identify trends, opportunities, and areas for optimization. A/B testing ad creatives, targeting options, and bidding strategies to improve campaign performance. Overseeing day-to-day operations to ensure efficiency and productivity. Managing and directing staff, including recruitment, training, and performance evaluation. Establishing and maintaining relationships with clients, vendors, and other stakeholders. Monitoring industry trends and competitors to identify opportunities and threats. Allocating resources effectively to optimize budgetary goals. Resolving conflicts and addressing employee grievances in a timely and professional manner. Analyzing financial statements and performance metrics to make data-driven decisions. General Manager 2015 –2017
Pioneer General Contractors, Raleigh, NC. www.pioneerconstructionnc.com Managed Marketing, Customer Service, and Décor departments (Team of 18). Developed comprehensive marketing & advertising strategies to promote brand awareness & drive sales. Led the advertising team in planning and executing integrated advertising campaigns across various channels. Conducted market research and analysis to identify target audiences, trends, and competitive landscapes. Managed the marketing budget and allocated resources effectively to achieve maximum ROI. Oversaw the creation of marketing collateral, including print materials, digital assets, and multimedia content.
Director of Global Marketing & Business Development 2008 – 2015 Jovial Montres Luxury Retail, Dubai, UAE www.jovialwatch.com Managed a budget of $1.5 million and 35 retail boutiques. Managed relationships with advertising platforms, ad networks, and technology vendors. Created all marketing collaterals including ( website, identity rebranding, in-store branding, etc.). Implemented retargeting and remarketing strategies to re-engage with website visitors and past customers. Ensured compliance with legal regulations and industry standards for digital advertising. Provided regular reporting and performance updates to stakeholders. Sales and Marketing Manager, El Monte Ford, LA, CA 2002 – 2006 Started as a line sales rep. then got promoted after achieving the highest sales www.Ford.com volume among 25 sales reps as my sales volume countered 19% of overall Dealer sales. Led and motivated the sales team to achieve monthly and annual sales targets. Developed and implemented marketing strategies to maximize revenue and profitability. Conducted sales meetings to provide training, updates, and performance feedback to the sales team. Built and maintained relationships with customers to drive repeat business and referrals. Monitored market trends and competitor activity to identify opportunities and threats. Sales and Marketing Manager 1997 –2002
Sheraton Imperial Hotel, RTP- Durham, NC. USA www.starwoodhotels.com Developed comprehensive marketing and advertising strategies to drive sales. Led the marketing team in planning and executing integrated marketing campaigns across various channels. Managed the marketing budget and allocated resources effectively to achieve maximum ROI. Oversaw the creation of marketing collateral, including print materials, digital assets, and multimedia content.
AREA OF PROFESSION
General Management:
Manage and direct staff, including recruitment, training, and performance evaluation. Set and implement strategic goals and objectives for the organization. Oversee day-to-day operations to ensure efficiency and productivity. Develop and deliver a coherent and planned overall business strategy. Set a detailed annual budget according to the marketing plan, business goals, and targeted positioning. Distinguish the business identity, personality, concept, mission, vision, capabilities, and communicate that internally and externally with the company departments (HR, Operation, Finance, CS, Sales, etc.)
Audite & evaluate all the business activities ( current and previous) Assist in identifying the company’s core values and social responsibilities. Develop and implement policies and procedures to maintain a safe and compliant work environment.
Marketing & Advertising:
Develop comprehensive marketing and advertising strategies to promote brand awareness and drive sales.
Lead the marketing team in planning and executing integrated marketing campaigns across various channels.
Conduct market research and analysis to identify target audiences, trends, and competitive landscapes.
Manage the marketing budget and allocate resources effectively to achieve maximum ROI. Oversee the creation of marketing collateral, including print materials, digital assets, and multimedia content.
Collaborate with creative agencies, designers, and copywriters to produce compelling marketing materials.
Monitor and analyze the performance of marketing campaigns using metrics such as ROI, conversion rates, and customer engagement.
Develop and maintain relationships with media partners, influencers, and industry stakeholders. Lead the development and implementation of digital marketing initiatives, including SEO, SEM, email marketing, and social media.
Oversee all the KPIs aligned with the ROI, including the PPC, CPA, CPC, CPL, CPS, CPI/ CPM. Lead the marketing team in planning and executing integrated marketing campaigns across various channels.
EDUCATION
University of La Verne (ULV), LA, CA.
Master of Business Administration M.B.A 2002 -2004, Double major Marketing & Finance – GPA 3.42
North Carolina State University, NC. State.
B.S. - Business Administration, 1997 – 1998.
Bachelor's Degree Equivalency.
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