General Manager Project

O. Phillip Riley, CHA

**** ****** **** **.

Loganville, GA 30052

Cell 678-***-**** / email / *************@*******.*** Overview

My work history reflects progressive experience in all facets of Operations, Senior Management and ground up construction and Development of key assets acquiring outstanding, quality assurance standards, guest satisfaction, financial accountability, teamwork and strategic master planning.

Experience with ground up commercial development, branding, positioning and master planning of restaurants, hotels, resorts and casinos. Operational full-service, select-service, extended stay, branded and independent hotels with executive leadership experience in geographically dispersed multi-units exceeding 1 Billion Dollars of projected annual revenue.

Franchise exposure includes experience with Hilton, Marriott, Doubletree, Embassy Suites, Hyatt, Radisson, Sheraton, Holiday Inn, Homewood Suites, Hawthorn Suites, Hampton Inns, etc., also independent Resorts and interaction with RTC, FDIC and various financial institutions. Exposure reflects progressive industry experience with over 300 hotels and served as the project manager with renovations of over 100 hotel properties

Qualifications

Restaurants such as Ruby Tuesdays, TGIF, Pizza Hut, Damon Ribs, and unique independent restaurants.

Re-engineering and re-positioning of hotels thru hotel renovations, improving marketing and service concepts.

International development experience with $1.3 Billion Dollars Paramount Entertainment Theme Park. .

Multi-unit experience in operations, turn around and asset management positions, including experience with PRH, Dimension Development, John Q. Hammons, Bluewater, Prism Hotels, and Lodgian consisting of individual assets as well as entire portfolio assignments.

Authored unique training and job certification programs for every position for hotels and restaurants resulting in improving motivational attitudes contributing to outstanding consistent delivery processes.

Proven track record of strong working relationship with franchise brands, owners, senior management, architects, contractors, general managers and operational teams to achieve project and operational goals.

Evaluation analysis, analytical problem solving and implementation of job skills.

Delivery system mythology, implementation and monitoring, projects financial accountability. Bluewater Holdings Group Director of Operations

As an International Consulting and Management Company, Bluewater Holdings Group, LLC, (“BWHG”) has a well- diversified collection of projects within multiple business sectors in top-tier markets. BWHG has a large corporate footprint in the Middle East, with offices and local representatives in Amman, Jordan, Saudi Arabia, Oman, and Egypt and is well versed in the region’s business culture and the development of a $1.3 US Billion Dollar Paramount Family Theme Park in Amman, Jordan.

PRH/ Atlanta GA Director of Operations

November 1997 / 2019

Development of 4 & 5 Star Hotels, Resorts, including Corporate Culture & Operational issues.

GM / Director of Hospitality Flagship Casino of Isle of Capri, consisting of 500 Rooms and Suites, 30k feet of conference space, Five Restaurants, Gift Shop, VIP Services, Valet, Housekeeping. A 39 million dollar Hospitality Budget.

Development of Training programs and establishment of Operational Standards and Systems.

Designed new programs related to HR, Accounting, F&B, Retail as well as Sales and Marketing.

Development of Hotel, Resorts & Casinos to include master planning from conception to construction and opening and managing facilities.

Project manager for construction of Ho Chunk and Maskwaki Casino, Wisconsin Dells, Tama Iowa.

Conversion Radisson to Crowne Plaza Hotel project for Delaware Park, Delaware including the Business and Sales Plan.

Management & Consulting throughout the US of multiple brands and independent properties.

Phased out of third party management contracts 2019. Dip Hotel Corp. - Atlanta VP Director of Operations January 2003 to 2008 (Contract Management @ PRH)

Implementation of new company culture, systems, profile and operating philosophy of this multi-branded Hotel and Development Company. Asset Management of 9 hotels with multiple brands consisting of over 1000 guest rooms & 25% of the Atlanta Hartsfield Airport Market. Outpaced the competitive set & the market with improved house profit double by 60% & triple digit returns as well as creating a United Sales Team for all hotels. This company built the new prototype in Atlanta that Intercontinental is successfully using to sell the new smaller full service Holiday Inn’s on Sugarloaf Parkway. Renovated all hotels. Embassy Suites / JQ Hammons

Des Moines, Iowa

November 1995 to November 1997 General Manager

Recruited by David Jones InterContinental Hotels

234 Suite Award Winning John Q. Hammons Hotel.

Budget Revenue of 12.5 million and first property of choice with in the Market

Increased market share, increased penetration to high-130’s.

ADR and occupancy reflected the improved customer service levels and teamwork

Director of Sales won the annual Embassy Suites Director of year for the entire brand system.

Performed off site catering for all city owned facilities and city amphitheater events. Dimension Development Company, Inc.

Shreveport, Louisiana

August 1991 to September 1995 Vice President and Director of Hotel Operations

Largest Homewood Suites Franchisee and the development and construction of seven new builds.

Managed and directed the field and ownership of all full service properties

Assisted with all of the 28 properties in the portfolio, (Hilton, Sheraton, Homewood Suites, Hampton Inns, Holiday Inns, and a number of other franchise flags)

Established Core Standards to, not only maintain the assets, but deliver an environment that enhanced guest services within seven different brands.

Directed an operational team and instituted a business plan and marketing procedures to Capitalize on uniqueness of individual properties, teamwork, renovations and feasibility studies. NOTABLES

John Q. Hammons / Embassy Suites – 234 Rooms – Des Moines, Iowa

Temple Inland / Radisson Town Lake Hotel and Suites – 400 Rooms – Austin, Texas

Doubletree Club / 400 Rooms - Louisville, Kentucky

Caesars’ Palace / Las Vegas, Nevada

Independent / Quadna Mt Resort/ Golf / Conference Center – 800 Rooms – Minnesota

Boyd Group / California Hotel – 900 Rooms and Original Sam’s Town, Las Vegas, Nevada

Flagship of Isle of Capri / 500 Rooms- Lake Charles, Louisiana Project Management

Co-Developed, Project Management and acted as owner’s representative as well as opened this Flagship Hotel and Casino in Tama, Iowa. Added 60,000sq.ft.of common space and a 208 room hotel with 15,000 feet convention space, retail outlets and multiple restaurants. Fast tracked the project from ground breaking to Grand Opening within eighteen months with coordination of owner, architects, contractor and subs.

Participated in acquisition, company structure and financing for a Franchise Brand and the re-introduction of same from the Blackstone Group.

Assisted with the acquisition and financial structure of 17 hotels of the Lodgian Portfolio for Kronos Hotels located in Atlanta, GA. Restructure again in 2009 with Prism as receiver.

Acquisition Lead on a Crowne Plaza Hotel & Golf Club for Delaware Park, Wilmington Delaware.

Senior Director of Hospitality & GM of this Flagship Property of the Isle of Capri Hotel and Casino consisting of 500 Guest Rooms and Suites. Overall scope included Five Restaurants, White Table Cloth, Caribbean, Asian, Ala Carte, and a Seafood Buffet. Hskg, Front Desk, VIP, Retail, Guest Services. Hospitality Budget of 39 million dollars. (contract management position)

Prepared Marketing Plan and Business Plan for the Worth Group, in preparation of future expansion plan

(250 guestrooms, 100k Special Event, 30k Convention Center, and Golf Course, in Washington.

Project consultant Black River Falls, Wisconsin, on expansion in the Wisconsin Dells (140 million dollars), 315 room Hotel, added 68k sq. ft. of common space to casino, 30k convention complex, retail and multiple food restaurants. Four Star quality facility.

Completed infrastructure of a management company for a Fortune 200 Company (Temple Island) due to Management Company changes. Holiday Inn, Corpus and Radisson Town Lake, Austin, Texas owned by Temple Inland. Teamed with 3rd party accounting vendor of Talbert Hotel Corporation, Houston, Texas for these two 400 room excellent properties.

ACCOMPLISHMENTS

United States Air Force w/ Honorable discharge

Founding President of Parkview Merchants Association Board of Directors of the VCB and Iowa Lodging Association Board of Directors Atlanta Airport Chamber

Personal recognition by Museum Board, State of Minnesota. Hotel Certification, Hospitality Career

Held Gaming Licenses in Nevada, Iowa, and Louisiana. EDUCATION

Midland College, Fremont, Nebraska

Omaha College, Omaha, Nebraska

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