Social Media Digital Marketing

Rashidah Billups, MS

EXECUTIVE LEADER DIGITAL MARKETING & BRAND STRATEGY

Email: *************@*****.*** Phone: 412-***-**** LinkedIn: Rashidah (McCoy) Billups, MS LinkedIn

Dynamic and mission-driven digital marketing leader with over a decade of experience leading brand engagement, content strategy, and audience growth for national organizations. Proven ability to drive results through data-informed campaigns, high-performing teams, and cross- platform storytelling. Known for turning complex messaging into compelling narratives that mobilize audiences, build brand equity, and drive digital transformation. Expertise: Strategic Communications Brand Content Development Social Media Strategy Team Leadership Executive Communication Campaign Management Digital Engagement Project Management

PROFESSIONAL EXPERIENCE

Deputy Chief of Digital Engagement and Analytics

Federal Emergency Management Agency Washington, D.C. January 2024 – Present

• Leads a team of seven digital content creators, overseeing social media strategy, digital messaging, and public outreach coordination across federal bureaus.

• Serve as a key advisor to Bureau leadership on digital engagement strategy, coordinating closely with the Bureau of Global Public Affairs and other agencies.

• Develop and execute national-level communication plans and content across FEMA digital platforms.

• Increased social media engagement by 20% through strategic content planning, audience targeting, and platform optimization.

• Provide high-level counsel and planning support to senior leadership on brand visibility, messaging alignment, and digital crisis communication.

• Manage interdepartmental meetings to integrate digital initiatives across FEMA’s communications ecosystem. Director of Strategic Marketing and Digital Engagement Independent Sector Washington, D.C. April 2022 – January 2024

• Directed a $300K departmental marketing budget and a team of four communications professionals.

• Spearheaded content strategy and execution for website redesign, logo launch, and full brand refresh.

• Implemented audience-building strategies to drive reach and increase brand engagement with diverse communities.

• Increased engagement across websites, email, and social platforms by 20% through data-informed content strategies.

• Developed and led marketing strategy for the Upswell Summit with 2,000+ attendees, managing national vendors and executing a $15K media campaign.

• Created editorial calendars and managed cross-channel campaign delivery aligned with organizational goals.

• Embedded racial equity principles into all marketing and brand strategies to ensure inclusive engagement. Senior Digital Communications Manager/ Digital Communications Manager Communities In Schools, National Office Arlington, VA April 2020 – March 2022

• Led integrated digital communications campaigns for fundraising and advocacy, raising $26K in FY20 and $65K in FY21.

• Boosted engagement across social media, email, and web platforms by 15% with coordinated content and strategic outreach.

• Developed and managed digital content calendars and oversaw daily publishing, monitoring, and reporting.

• Collaborated with advancement and policy teams to enhance digital fundraising and advocacy efforts.

• Oversaw Salesforce Marketing Cloud email deployment and reporting for national campaigns and internal events. Communications Specialist Jesuit Refugee Services/USA Washington, D.C. September 2017 – March 2020

• Raised an average of $100K annually through digital campaigns and strategic content initiatives.

• Achieved 20% growth in social media engagement through targeted campaigns and audience expansion.

• Produced multi-platform content including web stories, videos, graphics, reports, and newsletters.

• Evaluated campaign performance based on KPIs and optimized digital outreach accordingly. Marketing and Public Affairs Associate Kivvit Washington, D.C. July 2016 – September 2017

• Cultivated media relations, including developing media lists, outreach to reporters, crafting talking points, drafting press releases, letters to the editor, and op-eds

• Secured placement of six letters to the editor, five opinion pieces/articles, and garnered two CBS Saturday Mornings spots

• Established and maintained effective working relationships with clients such as Anheuser-Busch, National Restaurant Association, and Airbnb to develop strategic campaigns and materials

• Utilized communications methods, techniques, and tools to improve and refine the organizational website, social media posts, weekly reports, presentations, and memos

• Managed D.C. office Trainee Program by onboarding, providing procedural and performance improvements overseeing workloads, and cultivating client relationships between interns and project teams Alfred Fleishman Diversity Fellow-Public Sector/Social Marketing FleishmanHillard Washington, D.C. June 2015 – June 2016

• Assisted in the creation of monthly client reports for Fisher House Foundation and That Guy substance abuse campaign

• Managed weekly budget tracking for the Center for Medicare and Medicaid Services Connecting Kids to Coverage National Campaign

• Conducted proactive media outreach for more than three clients with emphasis communicating military and veterans focused messaging for clients such as the Fisher House Foundation

• Led media relations pitching process from content development to onsite media coordination for Million Women Mentors 2015 Summit and Gala

• Garnered significant media coverage for the Center for Medicare and Medicaid Services Connecting Kids to Coverage National Campaign, increasing message penetration in target markets Graduate Research/Teaching Assistant West Virginia University Morgantown, WV August 2013 – May 2015

• Coordinated and monitored social media plan for the Reed College of Media

• Assisted with commencement ceremony and graduation activities

• Coordinated recruitment tours for perspective students

• Assisted in teaching JRL115 Introduction to Undergraduate Studies and Academic Success classes EDUCATION

• West Virginia University – Master’s of Science of Journalism - International Public Relations, May 2015

• Delaware State University – Bachelor’s of Arts in Mass Communications, May 2013 CERTIFICATIONS

• Cvent – Event Marketing Strategy

• LinkedIn – Leadership Skills for The Future

• ProInspire Leadership Institute – Managing People and Power

• Walden University – Certificate in Managing Change and Resolving Conflict Certificate

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