Digital Marketing, SEM, SEO
Resume:
ABOUT ME
As a seasoned Digital Marke ng
Specialist with over three years of
industry experience, I bring a
wealth of knowledge in cra ing
effec ve digital marke ng
strategies that resonate with
target audiences. My exper se lies
in developing and execu ng
dynamic online marke ng
campaigns that not only drive
traffic and generate leads but also
significantly enhance brand
visibility. With a solid history of
delivering measurable outcomes, I
am adept at leveraging a mul tude
of digital channels, including social
media, email marke ng, SEO, and
PPC, to achieve excep onal
results. Commi ed to professional
growth, I con nuously immerse
myself in the latest trends and
technologies, ensuring my skills
remain at the forefront of the
ever-evolving digital marke ng
landscape.
REFERENCES
CALLEY DEBEER
Interna onal Ins tute of Digital
Marke ng
T: +277********
PHENEAS. M
Dam Technical College
T: +277********
GRACE MUMO
Inspire Africa Connect
T: 082-***-****
LANGUAGE
ENGLISH
WORK EXPERIENCE
Jan 2023
• Cra ed and implemented dynamic social media strategies, eleva ng brand visibility across mul ple channels.
• Managed and refined PPC campaigns, emphasizing ad copy enhancement, cost-efficiency, and me culous keyword
research.
• Maintained cohesive brand messaging through vigilant oversight of all social media accounts.
• Produced in-depth performance analy cs, delivering strategic insights for digital campaign op miza on.
• Amplified monthly organic website traffic by 30% via targeted inbound marke ng, including content crea on and social engagement.
• Analyzed conversion rates to pinpoint high-performing pages and products, focusing marke ng efforts for maximum impact.
• Boosted web traffic through the cul va on of lively and engaging social media interac ons.
Jan 2021 - Dec 2022
• Leveraged market research to decode consumer behavior and industry trends, enhancing targeted marke ng efforts.
• Mined insights from web analy cs, social media engagement, and ad campaign performance data to inform strategy.
• Cra ed and executed impac ul digital marke ng strategies, eleva ng brand presence, customer interac on, and
conversion metrics.
• Con nuously monitored and fine-tuned digital campaigns, ensuring objec ves were met and ROI maximized.
• Fostered cross-func onal collabora on with crea ves and tech teams, ensuring unified brand messaging and seamless user experiences.
• Synthesized complex data into compelling reports and presenta ons, driving strategic decisions among stakeholders.
• Managed CMS and social media pla orms, ensuring content remained fresh and relevant to audience interests.
• Analyzed website traffic pa erns to iden fy high-engagement areas for strategic focus.
• Boosted organic search rankings through dedicated search engine op miza on ini a ves.
Jan 2016 - Dec 2019
• Expertly delivered lectures in Marke ng Management, Marke ng Research, Sales Management, and Marke ng
Communica on for N4-N6 modules.
SELF EMPLOYED Freelance Digital Marketer
INTERNATIONAL
INSTITUTE OF
DIGITAL MARKETING
[USA]
Digital Marke ng Analyst
DAM TECHNICAL
COLLEGE
[PRETORIA] Marke ng Lecturer
ABIAS
NDAMBAKUWA
DIGITAL MARKETING SPECIALIST
Snt Georges Flat, Kroonstad, Kroonstad,
9499, South Africa
*****.*******@*****.***
LINKS
L:
h ps://www.linkedin.com/in/abias
-ndambakuwa-1717b4b3/
Por folio:
h ps://drive.google.com/drive/fol
ders/1fHqkF4iO4zBNLYFjBLgHq…
• Spearheaded the development and design of innova ve course content and educa onal materials.
• Conducted thorough assessments of student coursework, ensuring rigorous academic standards.
• Orchestrated the crea on and execu on of examina ons, along with me culous marking procedures.
• Managed departmental administra ve du es with a high degree of organiza on and efficiency.
• Provided personalized mentoring, guidance, and support to students, fostering academic and personal growth.
• Led dynamic class discussions, promo ng cri cal thinking and s mula ng intellectual debate.
• Employed advanced pedagogical techniques to engage and mo vate students towards higher qualifica ons and career readiness.
• Designed and executed structured programs and assessments to enhance learning outcomes.
• Developed and prepared comprehensive learning materials and prac cal ac vi es to reinforce course objec ves. Jan 2014 - Dec 2015
• Spearheaded data collec on ini a ves to gauge consumer needs and demands, enhancing market understanding.
• Conducted in-depth market trend analysis to stay ahead of industry shi s and consumer behavior.
• Cra ed targeted surveys and polls, capturing cri cal client preferences to inform business strategies.
• Transformed complex sta s cal data into ac onable insights, driving data-driven decision-making.
• Compiled comprehensive reports with strategic
recommenda ons, transla ng findings into business value.
• Managed asset tagging for SAB Miller fridges, ensuring efficient tracking and resource alloca on.
Randburg
Apr 2022 - Aug 2022
• Spearheaded comprehensive social media marke ng
ini a ves, cra ing and execu ng strategies across key pla orms including Facebook, Instagram, Twi er, and LinkedIn, while engaging audiences through compelling mul media content and ac vely managing brand reputa on through prompt responses to comments and messages, coupled with me culous monitoring of social media metrics to ensure maximum ROI.
COURSES
EXECUTRAC RETAIL
INFORMATION
SOLUTIONS
[PRETORIA]
Marke ng Survey Assistant
INSPIRE AFRICA
CONNECT
Social Media Marke ng Manager
UNIVERSITY OF
ILLINOIS URBANA-
CHAMPAIGN
Marke ng in a Digital world
UNIVERSITY OF
ILLINOIS URBANA-
CHAMPAIGN
Data Analy cs in Prac ce
UNIVERSITY OF
Jan 2021 - Dec 2022
EDUCATION
2024 • Conduc ng research on the cri cal factors driving virtual reality adop on in SMEs in the hospitality accommoda on sector.
2013
SKILLS
DATA ANALYSIS CONTENT CREATION
SOCIAL MEDIA SEO & SEM
GRAPHIC DESIGN [CANVA] COMMUNICATION SKILLS
GRAPHIC DESIGN [CAPCUT] DATA DRIVEN DECISION MAKING BUDGETING AND BIDDING
PLATFORM PROFECIENCY:
LINKEDINN,INSTAGRAM, FACEBOOK AND
ILLINOIS URBANA-
CHAMPAIGN
Digital Marke ng Capsstone
UNIVERSITY OF
ILLINOIS URBANA-
CHAMPAIGN
Digital Media & Marke ng Strategies
UNIVERSITY OF
ILLINOIS URBANA-
CHAMPAIGN
Digital Analy cs in Theory
INTERNATIONAL
INSTITUTE OF DIGITAL
MARKETING™
Licensed Content Marke ng Master
INTERNATIONAL
INSTITUTE OF DIGITAL
MARKETING™.
Licensed Digital Marke ng Master
INTERNATIONAL
INSTITUTE OF DIGITAL
MARKETING™.
Licensed Marke ng Strategy Master
INTERNATIONAL
INSTITUTE OF DIGITAL
MARKETING™.
Licensed Paid Marke ng Master
UNIVERSITY OF
SOUTH AFRICA
Mcom Marke ng Management [Pending]
GREAT ZIMBABWE
UNIVERSITY
Bcom (Hons) Marke ng
CRM TOOLS: HUBSPOT TIME MANAGEMENT
COLLABORATION ADAPTABILITY AND LEARNING AGILITY
PROBLEM-SOLVING FLEXIBILITY
HOBBIES
RESEARCH, WRITING AND BLOGGING, GRAPHIC DESIGN DATA ANALYSIS
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