Digital Marketing Analyst

Gautami Pawar

San Francisco, California 415-***-**** ********@*****.*** Portfolio Link LinkedIn Education

Master’s in Marketing & Analytics Sep 2024 - Aug 2025 Hult International Business School San Francisco, California

Data Analytics, Consumer Behavior, Design Thinking, Marketing Metrics & Analytics(SPSS, PHstat), Data Visualization, Digital Marketing (SEO, SEM, Campaign Analysis), Project Management, New Product Development, Business Intelligence, experimented with AI agents to auto-generate social content briefs. Bachelor of Science in Nutrition & Dietetics June 2021 – May 2023 SNDT University Pune, Maharashtra, India

Concentration in Nutrition & Dietetics; Minored in Food Science Skills

Marketing: Data Analytics, Consumer Behavior, Design Thinking, Marketing Metrics, Statistical Analysis, Forecasting Software: Tableau, Google Analytics, SQL, Data Manipulation, SEO Optimization, Excel (PHstat), SPSS, Canva, Zapier

Relevant Experience

Hult International Business School San Francisco, California Oct 2024 – Present Operations Intern. Providing administrative support by accomplishing tasks ranging from answering questions to addressing complaints.

Student Onboarding & Support: Guided new students through the onboarding process, assisting with access to organizational platforms, mobile applications, and essential academic resources.

Administrative Support: Managed student inquiries, resolved concerns, and ensured efficient communication between students and different departments.

Process Optimization: Improved onboarding efficiency and user experience for new students.

Event Planning & Management: Coordinated and managed on-campus events, handling logistics, scheduling, and student participation to ensure successful execution. Alvaro Soft Pvt. ltd. Pune, India Jun 2023 – May 2024 Digital Marketing Executive/ Account Manager. Planned and implemented digital marketing strategies for topmost brands, coordinating campaigns and client interactions in multiple business industries with a team of five to drive visibility and lead generation.

Executed A/B testing on ad creatives, landing pages, and email marketing campaigns, optimizing conversion rates and improving campaign performance.

Managed multiple brand strategies on online platforms daily, aiming to drive and enhance digital presence and performance. Worked with a team of 5 to implement effective strategies.

Developed and executed Facebook and Instagram ad campaigns, resulting in a 15% increase in CTR and driving higher engagement across client accounts with increasing customer acquisition for brands.

Regularly leveraged survey feedback and A/B testing to improve engagement by 20%.

Collaborated cross-functionally with design, product, and comms teams to amplify executive leadership voice. Sutradhar Project Consultancy Pune, India Apr 2023 – Jul 2023 Marketing Intern

Orchestrated successful marketing strategies, including impactful email marketing campaigns, leading to a substantial increase in lead generation under the guidance of the HOD, managed international and national clients, enhanced relations, and contributed to business growth.

Led a content initiative end-to-end, concept, automation, publication, with minimal oversight Licenses & Certifications

Social Media Marketing: Strategy and Optimization – LinkedIn, Foundations of Digital Marketing – Coursera, Product Marketing – Great Learning, Email Marketing – HubSpot Academy, Foundations of Marketing Practice - University of North Texas

Relevant Projects

Expedia Consultation, Hult International School of Business San Francisco Oct 2024 – Dec 2024

Agaati Market Analysis, Hult International School of Business San Francisco Sept 2024 – Oct 2024

Analyzed market trends for the sustainable fashion brand Agaati and provided business recommendations based on findings.

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