User Experience Designer

Kelsey Lane

User Experience Designer

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https://uxfol.io/KelseyLaneUXDesigner

EDUCATION

Master of User Experience Design & Engineering (2025) Arizona State University, Tempe, AZ

Courses: Cross-Media Design Solutions, Statistics Human Systems Research, Usability/User Experience, Methods & Tools Human Systems Engineering, Fundamentals of Technical Communication, Principles of Visual Communication, User Experience, Prototype and Wireframe Design, Foundations of Human Systems Engineering, Designing for Accessibility, Content Strategy

Certificate in UX Design

UX Design Institute, Dublin, Ireland

Completed: January 2021

Bachelor of Art & Design

George Fox University, Newberg, OR

Emphasis: Photography, Minors in Graphic Design and Business Marketing As a User Experience Designer with a Master’s in UX Design and Engineering, I specialize in creating inclusive, user-centered solutions for mobile and web applications. I bring expertise in Learning Management Systems

(LMS), applying UX principles to enhance digital learning through intuitive navigation, clear content hierarchy, and user engagement strategies. I’m passionate about designing for accessibility and ensuring all users have equitable digital experiences. My strengths in information architecture and data analysis allow me to create designs backed by insights that enhance usability and improve the overall user experience. EXPERIENCE

Trimble

UX/UI Intern

May 2025-August 2025

Behavior Analyst Certification Board

Creative Services Assistant

2023-Present

• Redesigned the Mass Email Application with an emphasis on accessibility, compliant and user-friendly messaging, and streamlined interaction flows, resulting in a more inclusive and intuitive user experience.

• Led user research and testing initiatives to improve website accessibility and optimize user flows for internal software, enhancing overall user experience and inclusivity.

CORE SKILLS

UX/UI Design

Prototyping, Wireframing,

User Research, Usability

Testing, Interaction Design

Evaluation & Analysis

Heuristic & Accessibility

Analysis, Journey Mapping,

A/B Testing, Google Analytics

Digital Marketing & Email

Campaigns

Campaign Monitor, Mailchimp,

Meta (Facebook & Instagram

Ads), WordPress, Brandwatch

Design & Creative Tools

Figma, Adobe XD, Sketch,

InVision, Adobe Creative

Cloud (Photoshop, InDesign,

Illustrator, Lightroom)

Engrain

Production Artist

2022-2023

• Designed user-friendly maps and enhanced training materials to support mapping software for housing facilities.

• Provided UX consulting for partner websites, focusing on improving user engagement and increasing rental application conversions.

REI Experiences

Outdoor Guide

2019-2020, 2021-Current

• Curated and led outdoor events, including hiking, snowshoeing, and photography workshops, ensuring exceptional user experiences.

• Developed event content tailored to audience needs, fostering high engagement and repeat participation.

• Developed data-driven email and social media campaigns, delivering over 50 million emails in six months and achieving engagement rates of up to 98% open rates and 6.5% click rates through audience segmentation and personalization.

• Increased applications by 35.9% in 2024 (from 1,451 to 1,967) through targeted email marketing campaigns, contributing to a 25% revenue growth and generating $243,375 in total revenue.

• Streamlined operations, reducing average processing time per application by 33.85% and campaign hours by 12.78%, driving efficiency and scalability.

• Produced training materials and documentation to support onboarding and improve knowledge transfer, resulting in enhanced team integration and process efficiency.

• Created comprehensive monthly and annual reports on mass email and social media performance, analyzing interactions, reach, and engagement to inform strategic decisions.

• Boosted social media engagement, including a viral LinkedIn post with 36,917 reach and 1,617 total interactions, demonstrating strategic content creation and audience engagement.

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