Social Media Manager

VICTORIA OMOLE

+*** 814-***-**** *************@*****.*** Portfolio LinkedIn

Professional Summary

I am a goal-oriented Digital Marketing Specialist and Social Media Manager with 5+ years experience aiming to use my skills to drive business growth and enhance brand awareness through effective digital marketing strategies. I am interested in working with forward thinking organisations in areas like social media, search engine optimisation, pay-per-click advertising, email marketing, and content marketing. My goal is to create compelling marketing campaigns, digital communication, storytelling, and help brands build meaningful online presence.

I help captivate and engage target audiences and

deliver measurable results, while continuously improving my skills to meet the ever-evolving needs of the digital landscape.

Work Experience:

DUALMINT NFT (Web3 Startup) - Content Developer & Social Media Manager November 2023 - December 2024

Developed Web3-focused content strategies, including blogs, newsletters, and social media calendars, to promote real-world asset tokenization and NFTs.

Managed and grew communities on Telegram and Discord, fostering engagement and discussions around blockchain and decentralized finance (DeFi).

Created and executed social media campaigns across platforms like Twitter, LinkedIn, and TikTok, boosting brand visibility and engagement.

Conducted SEO research and optimization to enhance search rankings and drive organic traffic to Web3 platforms.

Led a month-long NFT marketing campaign, collaborating with external teams to achieve targeted growth metrics.

Collaborated with designers, podcast hosts, and event planners to deliver cohesive and engaging brand experiences online and offline.

WALLS AND GATES LIMITED (360 Advertising Agency) - Digital Marketing Lead December 2022 - August 2023

Managed social media presence for seven brands across LinkedIn, Twitter, Instagram, and more, ensuring tailored content strategies.

Designed monthly content calendars and created engaging visuals, SEO-optimized blog posts, and newsletters to boost brand visibility.

Produced and edited video content, while also leading creative concepts for photoshoots and video shoots.

Developed and executed brand strategies for campaigns, focusing on awareness, engagement, and growth.

Managed multi-platform advertising campaigns and email marketing initiatives to drive measurable results.

Analyzed performance metrics to refine strategies, optimize campaigns, and enhance overall brand performance. SLAY WAIST DETOX (Wellness Brand) - Content Creator and Social Media Manager November 2021 - January 2023

Designed eye-catching flyers for various advertising campaigns.

Developed engaging content for TikTok and Instagram, aligning with brand identity.

Created and managed monthly content calendars and strategic plans for social media growth.

Designed Facebook and Instagram ads, driving over a 60% increase in sales each month.

Produced marketing videos, including illustrations and animations, to promote brand messaging.

Managed and grew the brand’s Instagram account, increasing engagement and followers. RADERIBIGBE LAW, PLLC - Social Media Manager

June 2022 - December 2022

Developed engaging content for the firm’s Facebook and Instagram pages to align with brand messaging.

Produced marketing videos using illustrations and animations to support brand campaigns.

Managed and grew the firm’s Instagram account, increasing engagement and followers.

Created high-converting Facebook ads, driving brand visibility and client acquisition. Key Campaigns / Projects

1.NFT Campaign Launch (DualMint): Collaborated with multiple teams to drive awareness and engagement during a one-month NFT release campaign.

DualMint X account

2.Multi-brand Growth Coordination (Walls & Gates): Managed digital growth and strategy for 7 distinct brands simultaneously.

Walls & Gates Instagram

3.Instagram Growth Strategy (Raderibigbe Law): Designed ad creatives and content that led to a 60% monthly revenue increase.

Raderibigbe Law

4.Wellness Brand Identity (Slay Waist): Built a sales-focused brand identity across video, UGC, and product positioning. 5.My Portfolio

Education

Bachelor of Design and Architecture

Olabisi Onabanjo University, Ago-Iwoye

2014– 2022

Certifications

Product Management Basics Certification, Pendo.io, 2025 App Marketing Certification, Udacity, 2025

Creative Writing course, Skillademia, 2024

Google Digital Marketing and Ecommerce, Google Career Certificates, 2024 Fundamentals of Digital Marketing, Google digital garage, 2023 Jobberman Soft-Skills Training, Jobberman, 2021

Introduction to Social Media Marketing, SocialSam, 2018 Tools & Platforms

Notion WordPress Canva Hootsuite Buffer Sprout Social Later RenderForest Plotagon Mail Chimp Microsoft Suite Google Analytics Grammarly ChatGPT Crello SEO tools (Answerthepublic) Core Skills and Expertise

Digital Campaign Planning & Execution

Community Management (Instagram, Twitter, Telegram, Discord)

Growth Marketing Tactics (organic & paid)

Brand Voice & Strategy Development

SEO & Content Optimization

Trend Analysis & Social Listening

Visual Content Strategy (Reels, TikToks, Carousels)

Copywriting

Cross-Platform Social Media Strategy

Social Media Analytics & Report

Creative Collaboration with Design/Video Teams

Paid Ads (Meta, TikTok)

Email Marketing & Automation

Web3 & NFT Marketing

Digital Marketing Strategy

Graphics Design

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