Creative Director

AFGHAN ZULFAN MUSLIM

Depok, West Java **********@*****.*** linkedin.com/in/afghanzm

Summary:

A highly adaptable Creative Director with 4 years of experience across media, agencies, event organizers, talent management, and fashion brands. Starting from content and social media, I have progressed through strategic roles, gaining a deep understanding of business models, creative execution, and audience engagement. With expertise in branding, storytelling, content strategy, and campaign development, I integrate creativity with business impact to drive measurable growth. A natural problem-solver, I thrive in any environment, quickly identifying challenges and transforming them into strategic opportunities. Passionate about mentoring, leadership, and industry innovation, I aim to develop creative ecosystems that inspire, empower, and redefine the industry while staying ahead of evolving market trends.

Education:

• Universitas Gunadarma 2020 – 2025 (Expected) Bachelor of Management

• MAN 7 Jakarta 2017 - 2020

• SMPIT Nururrahman 2014 – 2017

Work Experience:

● Creative Director, PT Bubu Berkah Amanah Sep 2024 – Present Depok, West Java

Built the entire branding and positioning for BMEN Official & BV Versatile Essentials from scratch— developing logo, brand guidelines, tone of voice, and market differentiation. Led the social media rebranding for Bubu.co.id, crafting distinct strategies for each brand.

Developed and implemented a scalable creative system & framework for structured content planning, campaign execution, and performance reporting, ensuring brand consistency across social media, website, and marketplace (Shopee, etc.).

Trained and mentored the creative team in content production, graphic design, and brand storytelling, enhancing execution quality and creative output.

Drove 100% sales growth in four months by integrating paid ads (Meta Ads, CPAS, influencer collaborations), organic content, and data-driven inbound marketing strategies—leveraging customer databases for retargeting and conversion optimization.

Directed high-impact photography and video production, ensuring brand aesthetics align with storytelling goals. Hands-on in content planning, directing shoots, and overseeing editing. For BMEN Official, personally handled video editing and content execution.

Bridged creative and business strategy, aligning branding efforts with revenue-driven marketing campaigns to maximize audience engagement and sales impact.

● Creative Director, Keomi Fine Works. Feb 2024 – Present Depok, West Java

Led end-to-end content creation & strategy, ensuring high-quality, engaging, and brand-aligned output.

Crafted and presented compelling pitch decks, integrating clean copywriting, strong storytelling, and innovative ideas to secure project closures.

Developed and executed advertising strategies that enhanced brand visibility, audience engagement, and conversion impact.

Designed strategic branding & content frameworks, aligning creative direction with client goals and market positioning.

Fostered seamless team collaboration, overseeing the creative process while ensuring alignment with project objectives and brand narratives.

Managed and optimized project budgets, balancing creative execution with financial efficiency for maximum ROI.

● Social Med. Officer, PT Aditya Mandiri Sejahtera Oct 2023 - Feb 2024

(BRAND CELCIUS)

Tapos, Depok, Jawa Barat

Developed and executed social media campaigns, driving increased brand awareness and audience engagement.

Created structured content frameworks & visual guidelines, ensuring brand consistency under the Creative Director’s supervision.

Managed customer interactions on social media, responding to inquiries and feedback to enhance brand communication.

Designed visual layouts and crafted compelling copywriting, optimizing content for higher engagement and reach.

● Project Lead, PEVENT STUDIO Jan 2023 – June 2023 Jakarta Selatan, Jakarta Raya, Indonesia

Led project teams from planning to execution, ensuring on-time delivery and budget efficiency.

Collaborated with cross-functional teams to drive business growth and optimize workflow efficiency.

Analyzed project performance and presented key insights to upper management for strategic decision- making.

Managed end-to-end studio operations, overseeing in-house production needs and live-stream logistics.

Planned, scheduled, and coordinated TikTok live streams, optimizing engagement and audience reach.

Produced high-quality branded content, aligning with clients' campaign goals and creative direction.

Spearheaded client acquisition for live-stream tap-in events, expanding the studio’s market reach and business potential.

● Head Social Media, PEVENT GROUP Sep 2022 – Nov 2022 Jakarta Selatan, Jakarta Raya, Indonesia

Led and managed social media strategy, optimizing platform engagement and growing online communities.

Developed and executed high-impact social media campaigns, collaborating closely with marketing and content teams.

Created compelling Instagram content for clients, ensuring alignment with brand messaging and business objectives.

Managed multiple client accounts, implementing conversion-driven social media strategies to enhance brand awareness.

Conducted in-depth market research, identifying trends and insights to strengthen brand campaigns and digital marketing efforts.

● Social Media Specialist, PEVENT GROUP Jun 2022 – Sep 2022 Jakarta Selatan, Jakarta Raya, Indonesia

Developed and implemented social media campaigns to increase brand awareness and engagement

Monitored and responded to customer inquiries and feedback on social media platforms

Proficient in crafting compelling copywriting

Adept at interacting with social media audiences

Strong ability to manage a content plan and develop internal creative team

● HR Social Media, KG Media Indonesia Jun 2022 - Sep 2022 Jakarta Barat

Developed and executed social media recruitment strategies to attract and retain top talent

Conduct brand content identity and establishing clear guidelines for consistency.

Conducted social media training for HR and recruitment teams.

● Content Specialist, Cretivox Broadcasting Network Nov 2021 – Apr 2022 Jakarta Timur, Jakarta Raya, Indonesia

Created engaging, brand-aligned content to strengthen brand messaging and online presence.

Developed and executed social media strategies, crafting shareable and high-engagement content.

Generated innovative campaign ideas & presentations for top-tier clients, including Go-Jek, Google, and Shipper.

Conducted in-depth research & audience analysis to align brand campaigns with market trends.

Conceptualized and wrote scripts for in-house video content and commercial projects.

Built over 10 new content pillars and managed Instagram content strategy for @katanya.theseries.

Implemented an editorial plan and content mapping system to streamline content production.

Provided mentorship to a new intern, demonstrating leadership and knowledge-sharing abilities. Skill

● Creative Strategy & Branding (Built & rebranded multiple brands)

● Content Creation & Social Media Strategy (Led team & structured content planning)

● Performance Marketing & Sales Growth (100% sales growth in 4 months)

● Campaign & Creative Direction (Led visuals & storytelling for multiple brands)

● Leadership & Mentorship (Built & trained high-performing creative teams)

● Project & Business Development (Secured projects & optimized budgets)

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