Digital Marketing Project Manager

Christopher T. Koscielski

** ******** ********, *********, ** 14617

*****.**********@*****.*** 585-***-****

Professional Summary

Results-driven Web Designer and Digital Marketing Specialist with 15+ years of experience leading web development projects, managing SEO strategies, and launching integrated digital marketing campaigns. Expert in WordPress and CMS platforms, UI/UX best practices, and cross-functional project leadership. Proven success in optimizing online presence and driving business growth for clients across industries.

Professional Experience

Web Developer Digital Marketer SEO Strategist Project Manager

Image Innovations — Rochester, NY 2000 – Present

Designed, developed, and managed WordPress, Drupal, and custom CMS websites for private companies, educational institutions, and government agencies.

Led end-to-end SEO strategies including keyword research, link-building, and technical optimization using SEMrush, Google Analytics, Yoast, and Moz.

Created digital marketing strategies and content calendars integrating email marketing, social media, and PPC campaigns.

Managed client communications, project timelines, and vendor relations as lead project manager.

Delivered customized e-learning platforms (LMS) and content for organizations like NEIEP and USAF.

Provided hosting, server setup, firewall configuration, and ongoing tech support.

Director of Web & Digital Marketing

GreatTek Inc. 2021 – 2024

Project Manager for the development of a new interactive website and companion UI-based application, including custom video integrations and user-centered design.

Launched targeted digital ad campaigns via Google Ads and Amazon, increasing product visibility while adhering to strict ROI benchmarks.

Designed and optimized WordPress sites and landing pages, boosting SEO performance through content, metadata, and mobile responsiveness.

Managed company-wide e-commerce platforms (WooCommerce, Shopify, Amazon Marketplace).

Oversaw campaign analytics and A/B testing to continuously refine marketing strategies.

Developed and executed comprehensive email marketing workflows.

Web Coordinator & Digital Producer

WXXI Public Broadcasting 2019 – 2021

Maintained and enhanced WordPress and Drupal websites for public media initiatives, with a focus on accessibility and user engagement.

Created digital assets and edited video content for PBS LearningMedia and social channels.

Utilized Pantheon for environment management and version control.

Managed email campaigns through Mailchimp and Constant Contact.

Provided data insights via Google Analytics to support marketing and educational teams.

Marketing Technology Administrator

Harris Beach PLLC 2014 – 2018

Project Manager for the creation of a new interactive WordPress-based website for the firm, coordinating content strategy, technical development, and stakeholder approvals.

Designed and maintained the firm's WordPress and Drupal websites, including intranet and client portals.

Executed firm-wide SEO and content strategies that improved search engine visibility.

Collaborated with BD team to align digital strategies with business goals.

Led PPC and social media campaigns across platforms (LinkedIn, Twitter, YouTube).

Produced video content for internal training and client presentations.

Web Development Specialist

Time Warner Cable 2007 – 2013

Managed web design projects for internal and customer-facing properties, aligning with brand and promotional goals.

Developed database-driven CMS tools for internal communications and reporting.

Implemented web and social campaigns for promotional events and product rollouts.

Web & Digital Tools

Web Development: WordPress, Drupal, HTML5, CSS3, JavaScript, PHP, jQuery, APIs

SEO & Analytics: Google Analytics, Semrush, Yoast, Moz Pro, Google Search Console

Digital Marketing: Mailchimp, Constant Contact, Google Ads, Meta Business Suite, Hootsuite

Design & Video: Adobe Photoshop, Illustrator, InDesign, After Effects, Premiere

Project Management: Asana, Trello, Basecamp, Microsoft Office 365

E-Commerce: WooCommerce, Shopify, Amazon Seller Central

CMS & Hosting: Pantheon, WP Engine, cPanel, FTP, Apache/LAMP stack

Education

M.P.S. in Project Management– Syracuse University, Syracuse, NY In process GPA 4.0

B.S. in Management Information Systems – Bellevue University, Bellevue, NE GPA 4.0

A.A.S. in Computer Information Systems Technology – College of the USAF

A.A.S. in Communications Graphic Arts & Print – Monroe Community College

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