Art Director Digital Marketing

Juliana da Costa

www.toca.design

linkedin.com/in/julianadacosta

*******@****.****** / 321-***-****

Designer / Art Director - Seattle

I am a Brazilian Art Director that helps B2B and B2C retailers tap into customer needs with less guesswork resulting in more business revenue. I am a brand strategist, team leader, and overall self-proclaimed generalist with over 14 years of experience in graphic design, 5 years of agency experience and 7 years of freelance experience. I work closely with C-suite leaders for high-profile brands for diverse sectors, including consumer goods, home products, fashion retail, social innovation design, and brand experience design. I own a brand studio. I love to be involved from concept to execution in each project, building brands from the ground up using digital marketing strategies, designing and implementing forward-thinking, conducting deep research on the market/industry trends and competitive marketplace data to inform on-target project development. Education

• Master of Arts in Branding & Brand Management - Escola Superior de Propaganda e Marketing (ESPM) Rio de Janeiro, 2009

• Bachelor of Arts in Advertising & Marketing - Escola Superior de Propaganda e Marketing (ESPM) Rio de Janeiro, 2007

• Helicopter Pilot, Aviation School - TraxAir (Orlando, 2010) HQ Aviation (Orlando, 2013) Experience

Designer / Art Director / Owner - Toca.Design (Seattle, WA / Jul 2010 - Present) / toca.design

• Created brand identity, branding, packaging, and marketing campaigns for a broad spectrum of clients, acquainted with the emerging digital trends, fashion, magazines, retail stores, popular culture, web/online and social media, and industry talent.

• Responsible for immersion, ideation, prototyping, and testing, the overall visual aspects of UX design and media campaign.

• Developed branding identity and marketing strategy for retail brands such as:

• Nicky V. (L.A. retail luxury brand).

• Daytona’s Garage (The Daytona International Auto Mall with over 18 auto brands) Graphic Designer / Senior Art Director - AT&T (Seattle, WA / Oct 2021 - Mar 2023) / att.com

• Provide design direction for digital campaigns for highly visible entertainment, sports, products, and acquisition projects.

• Keep the AT&T consumer-facing websites updated and ensure designs follow brand guidelines and have a premium look and feel.

• Maintain current and working knowledge of industry/market trends, and make recommendations as appropriate.

• Work closely with producers, copywriters, content strategists, and traffic to meet business objectives in daily production meetings to ensure art is on track.

• Drive processes for workflow efficiencies and be solution-oriented in the face of challenges.

• Develop new web components and enhance our site framework. I also explore the use of AI to personalize content.

• Collaborate with the Creative Director to improve the landing page, iconography, and wireframing to enhance functionality and user experiences for ATT.com

Art Director (Freelancer) - Leo Burnett (Chicago, IL / Jun 2021 - Oct 2021)

• Collaborate with the Creative Director to concept, design, and produce engaging content that aligns across all digital & print platforms of T-Mobile.

• Translate marketing briefs into attention-grabbing communications that align with the brand strategy and objectives while working with cross-functional teams to understand & deliver upon channel needs.

• Thoroughly understand and convey a cohesive brand voice throughout all marketing materials, while elevating the overall aesthetic for Intel B2B multichannel.

• Stay current with industry trends and best design, technology, and marketing practices to ensure the Intel brand remains relevant and competitive.

Art Director (Freelancer) - Wunderman Thompson (Seattle, WA / Feb 2021 - Jun 2021)

• Collaborate with the Creative Director to concept, design, and produce engaging content that aligns across all digital & print platforms of Intel.

• Translate marketing briefs into attention-grabbing communications that align with the brand strategy and objectives while working with cross-functional teams to understand & deliver upon channel needs.

• Thoroughly understand and convey a cohesive brand voice throughout all marketing materials, while elevating the overall aesthetic for Intel B2B multichannel.

• Stay current with industry trends and best design, technology, and marketing practices to ensure the Intel brand remains relevant and competitive.

Pattern Designer/Maker - FLTR (Seattle, WA / Jul 2020 - Dec 2020)

• Sketch and develop patterns for general use face masks.

• Review and approve samples for accuracy and make necessary adjustments to patterns accordingly.

• Collaborate with technical team to ensure pattern meet fit, construction, and production requirements.

• Design label and packaging layout.

Senior Designer - Kroger (Cincinnati, OH / Apr 2019 - Apr 2020) / kroger.com

• Lead campaigns for seasonal aisle and permanent in-store signage and on-site marketing campaigns of Kroger Brands for over 2,800 grocery stores in 35 states.

• Oversaw all brand assets of print and digital design.

• Led photoshoots.

• Designed the logo for Kroger’s flagship store Food Hall in downtown Cincinnati.

• Created the concept 2019 Halloween seasonal aisle concept “Craveyard”.

• Spearheaded the 2019 seasonal Easter Campaign.

Freelance Designer Freelancer- GoConvergence (Orlando, FL / Aug 2017 - Nov 2017) / thegoco.com

• Member of the Brand development team. Collaborated with an influenced group of creatives, strategists, producers, produc- tion specialists, and client partners.

• Participated in creative brainstorming team sessions and revised existing models for brands like Legoland, GNC, and Tropi- cana.

Packaging Designer Freelancer - Nutrakey (Longwood, FL / Jan 2017 - Mar 2017) nutrakeyhealth.com

• Sketched and designed packaging prototypes for labels within the budget, created the iconography for web design for multiple trade publications, including outdoor signage.

• Evaluated the consumer and market trends for packaging materials while educated the consumer with functional design. Art Director - Gold’s Gym (Ormond Beach, FL / May 2015 - Sep 2016) / goldsgym.com/ormondbeachfl/

• Provided strategic creative leadership; developed and executed marketing campaigns to amplify membership base and customer engagement. Led brainstorming sessions and guided teams to cultivate stories and solutions, increased revenues by 14.%.

• Managed multiple projects simultaneously from start to completion for website, email, and social media platforms, including article layout, photo correction, placed ads, and press-ready PDFs.

• Created and implemented Gold’s Gym loyalty card memberships.

• Established brands including Intracel and Fit & Fresh across all brands owned by Gold’s Gym franchise. Social Media Manager/Producer - Innova Production (Rio de Janeiro, Brazil / Mar 2008 - Nov 2010)

/ innovaproducoes.com.br

• Curated the content of social media communication, managed the calendar and strategy, created graphics, identified trends within the community and market to strategize effective solutions, increased sales from 13k to 21k in tickets, and controlled costs to achieve the highest possible net income.

• Contributed to the festival event planning with six stages and more than 60 attractions of events like Euphoria, Tribe, Xxxperience, Kaballah festival.

Assistant Art Director - Artluz Studio Photography / Production (Rio de Janeiro, Brazil / Sep 2007 - Mar 2008)

• Responsible for all phases of photo execution to final files, from photoshoot coordinator to image treatment, special effects, and 3D.

• Capabilities include clipping paths, stripping out images to white background, drop shadows, color correction, colorways, warping, dust/blemish cleanup, composites, and more. www.artluzstudio.com.br

Software

Adobe Creative Suite, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Adobe XD, Sketch, Figma, Balsamiq.

Certifications

• Branding, Business Strategy and Marketing Management - Escola Superior de Propaganda e Marketing (ESPM)

• Campaign Communication Planning - Escola Superior de Propaganda e Marketing (ESPM)

• Branding, Strategic Brand Management - Escola Superior de Propaganda e Marketing (ESPM) Volunteering

Pace for Girls - Ormond Beach, FL

Participated in the Leadership Program developed by the Ormond Beach Chamber of Commerce.

• One of the four artists to help paint the mural at Pace Center for girls. Collected donations, packaged, and distributed to the community center.

Art in The Alley - Daytona Beach, FL

Painted murals on the façades of buildings adding beauty to the community, coordinated events, and educate the public about the benefits of street art and inspire local artists. Startup Weekend - Daytona Beach, FL

Provided professional training focusing on employability. Created brand identity and develop a working prototype, demo to projects for different teams and groups of developers; Offered professional training focused on opening independent business- es and franchises.

Additional Experience

Assisted photographers/illustrators and work with the team to create campaigns and other supporting brand artwork.

• Assistant Art Director - Artluz Studio Productions, Rio de Janeiro, Brazil

• Assistant Art Director - Casa 13, Rio de Janeiro, Brazil

• Assistant Art Director - Rede Globo, Rio de Janeiro, Brazil Skills

Adobe Creative suite, Figma, Workfront, Robohead, Salesforce, Leadership Experience, Team Management, SEO Marketing, Digital Marketing, Web Design, Computer Graphics, Campaign Conceptual Design, Time Management, Brand Identity, Photography, Photoshoot Direction, Photo Editing, Typography, Ecommerce, Infographics, Illustration, Pattern Design, Color Theory, Press Release & Media Kits, Experiential Design, Customer Experience, Presentation Design, Print Production, Agency Experience, Client Process.

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