Social Media, Strategy, Marketing, Branding, Development

**** **** ****** **** *, Santa Monica CA, ***** • 925-***-**** • **************@*****.***

HAILEY MERRICK

SKILLS

● Computer: Adobe Creative Suite (Premiere Pro, Illustrator, InDesign, Photoshop), Microsoft Office (Outlook, Excel, PowerPoint), Google Suite, Google Analytics, Salesforce (Lightning & Classic), Content Management Systems (WordPress), Canva, basic HTML, Social Media, Social Media Marketing, Email marketing, Marketing Promotions, Advertising Campaigns, Budgeting

● Certifications: Hubspot Inbound Marketing Certification

● Language: conversational German

EXPERIENCE

United Talent Agency Assistant to SVP, M&A and SVP, Corporate Strategy & Development and VP to M&A APR 2022 - NOV 2024, LOS ANGELES

● Organized key departmental documents vital to the functioning of normal business practices during the M&A process of multimillion-dollar international acquisitions

● Managed schedule through the integration of meetings, phone calls, various social events as well as facilitation of communications between all parties, reconciled expenses and resources

● Coordinated domestic and international executive travel to key events, festivals and business trips along with schedule management during

● Tracked and managed incoming, outgoing and current monitoring of over 100 projects focused in sports and production Hawke Media Executive Assistant to EVP, Services and VP, Media OCT 2021 - MAR 2022, LOS ANGELES

● Directly supported the EVP, Services and VP, Media of a 250-employee rapidly growing marketing agency generating

$40M+ in annual revenue

● Managed complex executive calendars, coordinating up to 30+ daily client calls, internal meetings and appointments; arranged scheduling logistics to ascertain their time is focused on identified critical, strategic issues

● Liaised between the executive team and 250+ member staff, clients and partnership contacts; served as a proxy in meetings and exercised tact, diplomacy and discretion to proactively resolve any issues

● Led and managed 20+ special projects that included data analysis, manual reporting, KPI reports, and partnership onboarding; maintained 100% confidentiality with sensitive information, data and records in company communications and documentation

Epione Medical Corporation Executive Assistant to CEO OCT 2020 - AUG 2021, LOS ANGELES

● Executed various work-related and personal administrative duties: scheduling (Epione & Ourian family personal calendars), managing social media accounts (Epione & personal), spearheading the interior design and landscape decisions for the family estate’s large-scale remodel, arranging travel plans (Domestic & International), oversaw staffing logistics and employee training

● Coordinated communications on behalf of Dr. and Mrs. Ourian as the first point of contact dealing with professional and personal correspondence, phone calls, emails, inquiries, liaising with clients, suppliers and other staff

● Developed, implemented and maintained a centralized database for all work and personal information in order to streamline maintenance of office systems, including data management and accounting activities

● Efficiently administered a variety of accounting activities such as preparing between 10 and 20 cheque requests, financial documents, expense reports, purchase orders and invoices each week SeaSide Consultants UX/UI Designer

DEC 2018 - SEP 2020, LOS ANGELES

● Spearheaded UX/UI redesign of company’s website, collaborated directly with the leadership team to develop and integrate custom intuitive user-centered interfaces, website flows and dynamic original graphics, overall increasing leads by 10% and increasing customer satisfaction by 15%

● Created innovative initial web concepts and solutions using participatory design techniques such as interactive wireframes to synthesize and streamline complex web applications, reducing the frequency of misdirected customer service queries by 25%

● Conceptualized and created a cohesive brand identity, including logo, color scheme iconography, typography and other essential visual branding components in accordance with executive team preferences USC Annenberg Inclusion Initiative Media Analytics & Programming Assistant JAN 2018 - JAN 2019, LOS ANGELES

● Compiled, assessed and measured the equity, inclusion and diversity of characters in top-grossing films of the 20th century and Billboard Hot 100 year-end charts from 2012 – 2017

● Led team of 4 data analysts for “The Inclusion Rider” and “Inclusion in the Recording Studio” initiatives by organizing and conducting data collection, statistical analysis, and project reporting; prepared and presented insightful research team project reports to leadership

Stella & Dot Communications & Marketing Full-Time Intern JUN 2017 - JAN 2018, SAN FRANCISCO

● Identified new industry segment target, conducted competitive landscape analysis, devised and implemented new marketing plan

● Co-defined and fine-tuned affiliate e-commerce marketing program and created initial sales tools and materials to effectively drive product sales at a low cost per acquisition. Created all initial sales tools and materials in support of this new channel

● Analyzed consumer metrics and to uncover insights and provided suggestions for strategic optimizations rooted in quantitative analysis on social creative during the content development phase to ultimately increase engagement by 8% EDUCATION

UNIVERSITY OF SOUTHERN CALIFORNIA 3.75 GPA

Graduated May 2020, LOS ANGELES

● BA, Media & Entertainment Management Communication; BA, Political Science

● Minor in Business Consumer Behavior

Honors: USC Dean’s Honor List, Undergraduate English Department Award

Contact this candidate