Project Manager Marketing Communications

Kristin Libby

**** ********* **** • Rancho Palos Verdes, CA 90275

310-***-**** • *************@*****.***

http://linkedin.com/in/kristinlibby

Dynamic and creative marketing and communications manager/director with demonstrated leadership and skills in developing brand and integrated strategies to achieve aggressive growth goals in high-energy environments.

Primus Software Corporation / AT&T-DIRECTV 11/22 – 4/25

Contract position for AT&T-DIRECTV, one of the largest global telecommunications/media companies.

Project Manager

Marketing Communications: Created and managed distribution of Workplace channel posts, SharePoint pages, emails, newsletters, communication plans and PowerPoint presentations for the IT Architecture, Cybersecurity, Software Asset Management and Gen AI teams for circulation with the broader IT and DIRECTV teams.

Marketing Analytics: Executed and analyzed reporting, metrics, and tracking for all marketing communications.

Project Lead & IT Governance: Defined processes and provided guidance with the governance teams on Cybersecurity, Software Asset Management, and Gen AI initiatives. Member of ChatGPT launch team.

Marketing Research: Gathered research, articles and create summaries for stakeholders on technology topics.

Change Management: Worked with stakeholders to define, execute, and manage communications.

Softpath System / Becton Dickinson 03/22 – 11/22

Contract position for Becton Dickinson, one of the largest global medical technology companies.

Sr. Marketing Communications Specialist

Marketing Strategy: Point person and project manager for downstream strategic marketing campaigns, work plans, roadmaps, and digital assets. Incorporated key market trends, barriers, customer insights, and competitive information to identify customer needs at global and regional levels by translating them into actionable programs and assets. Developed actionable work plans and roadmaps that aligned with business objectives, timelines, and budget while leading internal teams and vendors in material development and program implementation.

Marketing Communications: Accountable for content development for the web and other channels to drive traffic, engagement, and marketing qualified leads. Communicated and drove alignment on priorities, key initiatives, and messaging. Managed routing documents and claims through Veeva Vault electronic approval system.

Product Marketing: Responsible for working with product managers to support claims made in promotional materials to legal, regulatory, and medical affairs. Provided feedback and review/optimize campaigns and content.

Cross-Departmental Collaboration: Partnered and collaborated with regional marketers and other cross-functional teams to optimize program development, roll out, training, and implementation with measured results. Coordinated with product marketing and digital/eBusiness team to oversee the web page content, format, and overall digital presence. Collaborated with Scientific Marketing, legal, regulatory, and medical affairs to consolidate and manage tactical plans derived from new scientific evidence developed to support the strategic marketing goals. Worked with the brand team to bring marketing materials in compliance with updated brand standards. Actively collaborated with marketing counterparts, channel partners, and global managers to strategize, design, develop, and manage quarterly timelines for campaigns.

Edwards Lifesciences 2/21 – 2/22

Edwards Lifesciences is the global healthcare leader of patient-focused innovations for structural heart disease and critical care monitoring.

Sr. Project Specialist, Global IT Communications and Branding

Communications Strategy: Collected, summarized, and assessed information to manage strategic planning, and conceived communications solutions. Developed communication strategies and planned for global technology rollouts. Created impactful content (FAQs, instructional guides, technical documentation, presentations, emails, infographics, roadshows, newsletters, articles, and videos) and delivered to business and technical stakeholders to streamline technology transition and improve user adoption. Helped IT articulate new technology functionality, features, and user benefits during project phases. Defined and measured campaign effectiveness metrics via reports and change management risks.

Brand Strategy: Created and edited content so it aligned with brand and IT editorial standards/brand voice.

Change Management: Created, managed and executed Global IT strategic communications and marketing campaigns while integrating change management and agile principles to clearly communicate process changes and business impact.

Communication Analysis: Provided analysis of audience and developed communications strategies and plans. Identified key stakeholders, sponsors, and audience. Analyzed business readiness for new technology while identifying, evaluating, and preparing risk mitigation tactics.

Cross-Departmental Collaboration: Collaborated with business unit clients, subject matter experts, system users, and IT teams (developers, architects, project managers, graphic designers, and technical writers) to acquire information, provide strategic analysis and develop impactful communications. Provided communication guidance to business and IT leaders. Collaborated with project team to help develop training and communication materials, improve adoption of product and technology, and empower users and super-users through training and knowledge transfer to leverage IT product and technology.

Mindlance / Edwards Lifesciences 11/20 – 2/21

Contractor position working at Edwards Lifesciences.

Associate Manager, Global IT Communications and Branding

MotorTrend Group / Discovery 5/18 – 10/20

MotorTrend Group is the world’s largest automotive media company, bringing together TV, video on-demand streaming subscription service, podcasts, digital, social, and live event portfolios.

Marketing Director

Marketing & Brand Strategy: Lead in the development of custom, advertiser integrated programs across brand portfolios. Evaluated key performance indicators of the marketing project and suggested optimization strategies to increase revenue.

Marketing Communications: Developed unique approaches for advertising partners to integrate into video content, digital experiences, editorial, social engagement, and events that maximized conversions and ROI. Communicated the value of the consumer experience while balancing revenue streams and technical feasibility when developing marketing strategies.

Cross-Departmental Collaboration: Worked with internal and external stakeholders to plan, create, and launch creative campaigns and compelling stories that resonated with target audiences with an emphasis on digital space. Partnered with SVP Marketing on company goals, positioning, and messaging across multiple external and internal audiences.

Marketing Research: Analyzed, synthesized, and leveraged marketing research to develop strategic approaches and recommendations.

DENSO 1/14 – 5/18

DENSO is a leading global supplier of advanced automotive technology, systems, and components.

Sr. Marketing Communications Specialist

Marketing Strategy and Planning: Developed and executed the marketing plan to determine the optimal mix of marketing tactics including inbound, outbound, communications/ PR, and stakeholder engagement. Delivered and drove marketing performance through key metrics of pipeline creation, market awareness and metrics associated with the P&L and marketing plan. Developed new marketing programs and channels that drove incremental revenue from lead generation, media buys, SEO, Facebook/Google ads, community management, email, mobile, remarketing and programmatic advertising campaigns, and social platforms.

Advertising Strategy: Managed paid media campaigns to support marketing initiatives across SEO, digital and print. Produced webinar, white papers, and event content with customers, partners, and internal teams. Managed all catalogs and literature which encompassed 29 product lines across multiple divisions.

Brand Strategy: Defined and directed digital strategy utilizing video, social, database, and media strategies to broaden brand reach.

Marketing Communications: Drove proactive and continuous communication with business partners for all marketing initiatives.

Cross-Departmental Collaboration: Worked closely with the sales and business development teams at strategic and tactical levels for planning, messaging, and project execution.

Product Marketing: Partnered with product management and sales groups to maximize the product offerings and created compelling, universal positioning and value proposition messages for all products and services. Lead development of effective sales toolkits and materials which supported an efficient and effective sales process.

Website Strategy: Drove the look and feel of the company website, ensuring it captured corporate messaging and value proposition. Implemented necessary tracking configurations to enable web analytics and SEO across all assets. Analyzed and adjusted analytics for maximum online penetration.

Marketing Research: Lead and executed key market research activities including voice of the customer to understand customer needs, perceptions and loyalty drivers.

Certificates – Google Digital Garage: Fundaments of Digital Marketing, Google Analytics IQ, Advanced & Beginner Google Analytics, Six Sigma Green Belt, Adobe Photoshop, Illustrator, and InDesign Levels 1 and 2, Microsoft Excel - Advanced

Software Programs – Microsoft: Office, Project, Teams, OneNote, Canva, Forms, SharePoint, OneDrive, Zoom, Smartsheet, Tableau, Power BI, BI Analytics, Marketo, Knak, Pardot, Adobe Suite, Hubspot, Basecamp, Podio, Salesforce, Slack, Box, Google Docs, Google Sheets, Google Slides, Outlook, Mail Chimp, Constant Contact, ServiceNow, Concur, Workday, Workplace, Elan, Adobe Acrobat DC, Docebo, Jira, Asana, ChatGPT, and Veeva Vault

Education - University of Southern California, Marshall School of Business, Marketing

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