Social Media Marketing Strategist

Dayra Hidalgo

Boston, MA, Willing to Relocate 857-***-**** ***********@*******.*** www.linkedin.com/in/dayrahgzz/ Professional Summary

Creative, bilingual (English/Spanish) social media and marketing strategist with 3 - 4 years of experience growing audiences, launching digital campaigns, and telling brand stories across Instagram, TikTok, and LinkedIn. Skilled in visual content creation, influencer outreach, short-form video, and campaign analytics. Passionate about culture, entertainment, and live events. Experience

Hult African Business Club, Hult International Business School Boston, MA President, Brand Strategist Sep 2024 – May 2025

● LedcreativesocialmediastrategyanddigitalrebrandacrossInstagramandLinkedIn—designinglogos,merchandise, and content strategy—to grow following by 100+ and reach 100K+ through school amplification.

● Created and promoted content for 10+ events; top posts earned 10–40 shares and boosted sponsor visibility.

● Created and organized the“BlackRenaissance”galafor80+attendeeswitha$1,000+budgetand$1,000+inticket revenue; led a +10 team, oversaw logistics, marketing, sales, communication, partnerships, and guest experience. Venture Café Cambridge, Cambridge Innovation Center Cambridge, MA Program Intern Feb 2025 – April 2025

● Co-assisted 15+sessions over three months,researchingandseekingspeakers,supportinglogistics,andoptimizing program flow to ensure a dynamic attendee experience.

● Co-designed and executed three Latino-centered and Spanish-speaking sessions with Aprende &Prosperaandthe Basque Culinary Center, promoting diversity and cultural engagement for Spanish-speaking entrepreneurs.

● Led “PR and Startups” Roundtable with 25+ professionals, driving discussion on media strategy, storytelling, and branding.

● Drafted weekly newsletter and LinkedIn content for 24K+subscribers to amplify programming;conducted on-site testimonial interviews and crafted digital storytelling assets spotlighting community founders. KOKO Coffee Boston, MA

Marketing Intern May 2024 – Aug 2024

● Launchedandmanagedthebrand’sInstagramandTikTok;producedviralInstagrampostsleveragingOneDirection‘s Niall Horan’s surprise visit, with 5x typical engagement, featured in Boston Uncovered and fan outlets.

● Revamped company website from the ground up—developed site framework,UX design,copywriting,and wrote SEO-optimized blog content aligned with brand tone and user goals.

● Directed outreach to 20+ lifestyle influencers, securing 6 partnerships,increasing Reels views from 1K to over 5K. Adriana Tailor Monterrey, MX

Social Media Manager Feb 2021 – May 2024

● Managed Instagram, Facebook, and TikTok; grew audience to 6,000+ with trend and data driven content strategy.

● Partnered with fashion and lifestyle influencers such as AndyBenadivesandSilviaLanderos(1M+reach);Reelshit 2K–7K views, boosting engagement by 30% and performance by 40%,expanding brand visibility and credibility. Urbanity Dance Boston, MA

Assistant Brand Manager, Marketing Internship Oct 2022 – Feb 2023

● Promoted 5 seasonal events through Instagram,flyers,and community outreach—drawing 1,000+attendees and generating $15K+ in sales; supported content creation and live event execution from planning to on-site coordination. Education

Hult International Business School Cambridge, MA

Bachelor of Business Administration, Marketing Major, Management Minor.May 2025

● Awards and Honors:Dean’s List · Visionary Women Award ·AcademicExcellence·GlobalGenerationScholarship· Growth Mindset Award · Nominated Leader of the Year · NABA Student Ambassador and Latin American Delegate

● RelevantCoursework:BrandMgmt·HospitalityMgmt·MarketingPlanning&Strategy·MediaMgmt·EventMgmt· Social Media & Digital Marketing · Managing Diversity & Multiculturalism · Fashion Marketing Skills & Tools

Languages:English (Fluent), Spanish (Native), French (Intermediate) Tools:Canva,Salesforce,SalesforceMarketingCloud,CapCut,WordPress,Instagram,TikTok,Facebook,Twitter,GoogleSuite. Skills:Photography,Attention to Detail,SEO, Community Engagement,Copywriting, Storytelling, Content Creation, PR, Events.

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