Graphic Designer

Skills:

• Art direction • event collateral • identity & branding • in-house marketing material • infographics and illustration • layout & typography • Out-of-Home design • print production • photo retouching + editing Technical skills:

• Adobe Creative Suite • Canva • Keynote/ PowerPoint/ Google Slides • keyframe animation • Sketch carol-guzman.com

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FREELANCER, Present

Graphic Designer, Art Direction

• Design and deliver on-brand print and digital marketing collateral aligned with strategic goals to boost engagement across patients, clients, and customers.

• Art direction and design of graphics, illustrations, infographics, logos, and presentations for physical therapy procedures and medical treatments, increasing patient education and treatment adherence.

• Design high-energy graphics and social media content for a leading NYC concert producers. BLOOMBERG, Jan. 2023 - Dec. 2023

Production Designer

• Collaborated with cross-functional teams to deliver a high volume of on-brand assets for Bloomberg financial products in a fast-paced environment.

• Led design, production, and art direction for brand activations, event experiences, marketing collateral

(print and digital), and social media content.

• Actively participated in team meetings, led in-depth design quality reviews, resolving design challenges and ensuring project alignment.

• Maintained design templates and streamlined file organization to support workflow efficiency and team collaboration.

OUTFRONT Media, May 2010 - Oct. 2020

Art Director, Graphic Designer

• Provide art direction and design for media kits, annual reports, and municipal presentations that contributed to securing major investments and city contracts worth millions.

• Collaboration with sales teams to create targeted OOH ads, boosting local market engagement and regional sales.

• Detail knowledge of all phases of production, pre-press requirements for printing, preparing digital files, asset purchase, editing/retouching, proofing, and final file delivery.

• Maintain ongoing communications and schedules with the production departments to ensure timely execution and follow through of approved art to project delivery.

• Monitor industry trends and their design innovations, incorporating fresh approaches to increase creative levels and optimize campaign performance. Education:

• Shillington Design School Continued Education: Graphic Design

• The School of Visual Arts, Continued Education: Intro to Animation

• Art Institute of Ft. Lauderdale, BS Industrial Design

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