Multilingual sales, Global Account Director.
Resume:
Professional Summary
Dynamic and results-driven Global Account Director with extensive
multilingual skills and a proven track record in international hospitality business growth, strategic negotiations, and team leadership. Known for building strong relationships with global accounts, executing effective market expansion strategies, and significantly enhancing revenue and profitability. Thrives in multicultural environments, consistently delivering strategic outcomes and mentoring high-performance sales teams to surpass ambitious organizational goals.
**********@*****.***
Master of Arts French Literature
Studies Abroad: Quebec, Canada; Alcala de
Henares, Spain
George Washington University, Washington, DC
Bachelor of Arts International Affairs
Global Key Account Management & Growth
Education
Areas of Expertise
Fluent in English, French, Italian, Spanish
& conversant German, basic Portuguese
Languages
HEIDI GENNERMAN
Bowling Green State University, Bowling Green, OH
Studies Abroad: Montpelier & La Rochelle,
France
Professional Experience
P resent
–
2012
Director of Sales, The Americas
Manage and strategically develop a global account portfolio valued at $28 million annually, comprising 30 key
international clients including Fortune 500 corporations, global Relocation Management Companies (RMCs), and third-party corporate housing providers.
Initiate and aggressively drive new business development through targeted prospecting, cold-calling, and strategic market positioning, consistently meeting or exceeding annual revenue targets.
Partner effectively with corporate legal teams to oversee and execute complex international agreements, ensuring compliance with GDPR, service-level agreements (SLAs), non- disclosure agreements (NDAs), and statements of work
(SOWs).
Provide tailored solutions and superior client support within the Travel, Mobility, and HR sectors.
Successfully led the on-site launch of Capri by Fraser Frankfurt and pre-opening sales strategy for Fraser Suites Hamburg, Germany, achieving rapid market entry and robust initial performance.
Conduct comprehensive sales training programs across international markets including Barcelona, Istanbul, Geneva, and Doha, significantly improving regional sales capabilities and results.
Collaborate closely with EMEA Regional Leadership, supporting key sales and marketing initiatives that align with strategic regional objectives.
Frasers Hospitality, (Remote, USA)
Strategic Business Development & Expansion
Complex Negotiation & Deal Structuring
Multilingual & Cross-cultural Communication
Sales Training, Coaching & Talent
Development
Supplier Relations & Vendor Negotiation
Comprehensive RFP, RFI, RFQ Management
High-level Client Relationship Building
Project Management & Program
Implementation
Market Analysis & Strategic Positioning
www.linkedIn.com/in/Heidi-gennerman-
9901a21
Professional Experience - continued
2012 Assistant Director of Sales, The Americas
-
2011
Developed and implemented highly effective sales strategies, generating over $2.3 million annually through targeted client engagement and compelling global portfolio presentations. Managed and motivated both remote and onsite sales teams, fostering high performance, teamwork, and consistently achieving business goals.
Provided strategic guidance and leadership to sales teams, enhancing client relationships and driving new market development.
Frasers Hospitality, (Remote, USA)
Business Development Manager
Significantly expanded the North American client base through targeted sales initiatives, proactive outreach, telemarketing, in-person meetings, and effective trade show participation. Managed complex annual RFP processes, securing profitable contracts and expanding the regional market presence.
Awarded the prestigious ROCIT Award for Outstanding Teamwork (2010) for exemplary collaboration and results. Frasers Hospitality, (Remote, USA)
2011
-
2008
Contracts Manager
Negotiated and managed strategic supplier contracts across Europe and Latin America, consistently achieving budget savings and maintaining high quality.
Managed an $11.35 million budget, carefully controlling costs while ensuring high-quality service delivery. Successfully resolved complex quality issues, securing beneficial compensation agreements when necessary. Led and trained a high-performing procurement team, conducting performance evaluations and providing strategic leadership.
Presented procurement strategies, analytics, and outcomes to senior executives and stakeholders, influencing key business decisions.
National Education Travel Council, Boston, MA
2007
-
2000
Certifications and Trainings
Dale Carnegie Sales Certificate Karrass Effective Negotiating Certificate Sandler Selling System Technical Skills & Software Proficiencies
Hospitality Reservation Systems: SynXis Voice Agent CRM Software: Sugar CRM
Productivity Tools: Microsoft Office Suite
RFP Management Platforms: Lanyon, Sabre, Ariba, Jaegger Sales & Marketing Tools: LinkedIn Sales Navigator, UpMail
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