Marketing Communications Strategic

Stephanie Leslie

214-***-****

***********@*****.***

sleslie2425.wixsite.com/portfolio

Content & Communications І Strategy & Planning І Proposal & Presentation Management CORE COMPETENCIES

• Strategic Communications &

Content Strategy

• User Experience (UX) & Journey

Mapping

• AI Tools & Marketing Automation

• Internal Communications &

Change Management

• Proposal & RFP Development

• SEO/SEM Optimization (AI-

Enhanced)

• Brand Monitoring & Analysis

• CRM & Email Campaign

Automation

• Employee Engagement &

Knowledge Management

• Executive Messaging & Support

TECHNICAL PROFICIENCY

UX & Web Tools: Wireframing,

Information Architecture, DAM, SaaS,

HTML, CSS, CMS (WordPress, Joomla,

Drupal, Microsoft Dynamics), User

Journey Mapping

AI & Marketing Tools: ChatGPT,

Jasper, GrammarlyGO, HubSpot AI,

Writesonic, Surfer SEO, SEMrush,

MarketMuse, Sprinklr, Meltwater

Design & Automation Platforms:

Adobe Creative Suite, Adobe Express

AI, Canva Magic Write, Salesforce,

Blackbaud, Convio

EDUCATION

The University of Texas at Austin

Bachelor of Arts – English

Humanities Minor

Member, Sigma Tau Delta English

Honor Society

Director of Communications & Content Strategy

AI-Driven Marketing Strategic Messaging Executive-Level Communications Versatile communications leader with 15+ years of experience delivering high-impact, AI-optimized content strategies, brand messaging, and engagement initiatives. Trusted advisor to C-suite executives and cross-functional teams, with a proven record of elevating brand presence, internal communications, and customer experiences. Leverage advanced AI platforms (ChatGPT, Jasper, Surfer SEO, HubSpot AI) and data- backed insights to accelerate go-to-market campaigns, drive lead generation, and future-proof communication strategies.

CAREER HIGHLIGHTS

• Developed an internal communications database for a transportation safety firm, streamlining digital content workflows and improving mobile responsiveness.

• Revamped onboarding processes for a financial automotive client, enhancing clarity and usability for new employees.

• Developed persona-informed content strategies for AI-powered B2B campaigns, increasing lead engagement across multiple platforms.

• Redesigned internal content ecosystem for a financial services firm using UX writing and layout improvements, reducing employee support requests by 30%.

• Secured over $6M through grant proposals, fundraising events, and sponsorship programs.

PROFESSIONAL EXPERIENCE

Communications & Content Strategist – Consultant

Various Contracts & Projects Dallas, TX & National 2011 – Present Deliver senior-level strategy and execution across branding, content, UX-informed messaging, and communications. Integrated AI and automation tools to streamline workflows, enhance audience segmentation, and create cohesive digital experiences.

• Apply UX principles to revamp onboarding and internal content, improving information accessibility and user satisfaction across employee-facing platforms.

• Lead journey mapping and content strategy initiatives to optimize user flow across microsites, onboarding portals, and email campaigns.

• Partner with cross-functional teams (HR, IT, Sales) to improve content usability, ensuring messaging supported both business and user needs.

• Oversee digital asset creation and brand consistency using AI-enhanced tools like Canva Magic Write and Adobe Express.

• Boosted email engagement by 25%+ through user-centric automation flows with HubSpot AI and Salesforce.

• Conduct SEO audits and restructure web content to align with user search behavior and content accessibility best practices. Page 2

Communications & Content Strategist – Consultant (cont’d) Key Clients:

AT&T, FedWriters, DeLuxe Hospitality, Korn Ferry, Toyota Financial Services, Sunnova, Royal House Partners, Teladoc, Innocence Project of Texas

Communications Consultant

Mohawk Industries, Inc. (Daltile) Dallas, TX 2010 – 2011 Directed employee and customer communications, campaign strategy, and marketing initiatives across B2B channels.

• Led the award-winning Big Game Industry Challenge, generating $2.3M in new revenue with 76% customer participation.

• Redesigned internal communication systems and intranet to improve employee training and engagement. Corporate Communications Manager

Roach Howard Smith & Barton Dallas, TX 2006 – 2009 Managed firmwide communications, PR, proposals, and branding.

• Produced $950K+ in new business via targeted RFPs and custom proposal development.

• Directed $1M annual marketing budget; led rebranding and digital presence overhaul to position company as an industry leader.

Development Manager

SPCA of Texas Dallas, TX 2003 – 2006

Developed high-impact fundraising campaigns and partnerships.

• Secured $6M+ through grants, major gifts, and corporate sponsorships.

• Raised $850K+ in disaster relief funding post-Hurricane Katrina through digital campaigns. VOLUNTEER EXPERIENCE

Provided strategic planning, communications, and fundraising support to nonprofit organizations, with emphasis on messaging, donor outreach, and digital strategy.

Organizations:

The Innocence Project of Texas, The LOVE>hate Project, Road Trip 4 Paws, St. Bernard of Clairvaux, Mockingbird Elementary, PAWS of Franklin County

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