Communications Specialist Social Media

TANYA MARTINS

Strategic Communications Specialist Media Relations Digital & Content Strategy

437-***-**** **************@*****.*** LinkedIn Professional Summary

Creative and equity-focused Strategic Communications Specialist with 5+ years of experience in digital engagement, content creation, media relations, and cross-platform storytelling. Proven ability to translate complex ideas into accessible content for diverse audiences. Adept at managing websites, overseeing social media channels, and executing strategic campaigns aligned with organizational priorities. Skilled in content strategy, public-facing materials, health promotion messaging, SEO, and internal communications. Strong background in CMS (WordPress), email marketing (Mailchimp), analytics (GA), and design tools (Canva, Adobe CC).

Core Competencies

• Strategic Communications Planning

• Media Relations & Key Message Development

• Internal & Stakeholder Communications

• Health Equity & Accessibility in Communications

• Copywriting & Editing (CP/AP Style)

• Website & CMS Management (WordPress)

• Social Media Strategy & Content Creation

• Digital Analytics & SEO (Yoast, GA)

• Event Planning & Community Outreach

• Microsoft 365, Canva, Adobe Creative Cloud

Professional Experience

Kenilworth Media Inc. – Online Editor & Communications Specialist Richmond Hill, ON Apr 2024 – Present

- Developed and executed communications strategies and content plans for multiple B2B publications.

- Created public-facing materials including newsletters, promotional content, and web copy tailored for client engagement.

- Managed end-to-end content updates for websites (WordPress), suggested UX improvements, and coordinated redesigns with developers.

- Collaborated with internal teams to ensure content alignment with brand and editorial standards.

- Used Google Analytics to track campaign performance, boosting web traffic by 3,000+ monthly users.

- Contributed to social media strategy and visual content creation using Canva; scheduled posts with Buffer.

Atrybe Inc. – Communications Specialist / Writer

Toronto, ON Dec 2023 – Apr 2024

- Produced long-form, SEO-optimized articles (1,500+ words) aimed at boosting organic visibility.

- Utilized Yoast SEO tools to improve keyword strategy and on-page optimization.

- Edited content for clarity and brand tone; supported internal communications initiatives. Deluxe Media Entertainment – Process Lead, Editorial Quality Control Toronto, ON Dec 2022 – Sep 2023

- Directed team of 10–12 editors, ensuring consistent editorial quality for clients including Disney, Amazon, and Warner Bros.

- Oversaw performance tracking, reduced editorial errors by 15%, and trained new staff on style guides and content delivery protocols.

- Developed internal style resources to streamline editorial processes. Zee Entertainment Enterprises Ltd – Content Executive Remote Dec 2018 – Dec 2022

- Created, edited, and reviewed metadata content for 10+ shows, ensuring clarity, accessibility, and audience alignment.

- Supported internal training, onboarding 7–10 editors weekly, and created quality benchmarks for content teams.

- Collaborated with content strategists and delivery teams to ensure timely deliverables and consistent messaging.

Skills

• CMS: WordPress, SharePoint

• Social: Facebook, Instagram, LinkedIn, Buffer

• Design: Canva, Adobe Creative Suite

• Analytics & SEO: Google Analytics, Yoast SEO

• Marketing: Mailchimp

• Writing: CP Style, AP Style, Plain Language

Education

Bachelor of Mass Media & Communications

University of Mumbai

Certifications

• Google Analytics Certified

• Yoast SEO for WordPress

• Mailchimp Email Marketing

• CP & AP Style Editing

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