Social Media Manager
Resume:
Mehul Sukhnani Social Media Manager &
Digital Strategist
Creative Social Media Manager with almost 5.5 years of total experience in building trendy & platform friendly content for fast paced B2C and B2B brands. Proven expertise in spotting trends, launching performance driven social media strategies and the art of storytelling across Instagram, Facebook, YouTube, X, and Linkedin. Deep understanding of Gen Z behavior, youth culture, and other bold digital aesthetics. Known for quickly turning ideas into real time content as well as collaborating with design and influencer marketing teams as well as running rapid A/B tests to drive high impact engagement & real time results.
CAREER
SUMMARY
***************@*****.***
PROFESSIONAL
EXPERIENCE ABP Affordable Housing, Jaipur
Digital Marketing Manager Aug 2023 - Present
Developed and executed comprehensive lead generation campaigns across all social media platforms, resulting in an 60% increase in qualified leads within the first quarter.
Led end to end digital strategy across Meta, YouTube, LinkedIn, and Google with trend driven & design focused content based on local user behavior, boosting engagement by almost 40% & conversions by 70%.
Led a 10 person team including creatives and analysts, optimized performance using platform insights and daily trend tracking.
Implemented advanced SEO and SEM practices, contributing to a 90% increase in website traffic.
Boosted Google My Business visibility by almost 30% through localized SEO and keyword targeting.
Developed active content calendars with reactive storytelling to touch the cultural festivals & moments.
ARG Group, Jaipur
Digital Marketing Lead Sep 2022 – May 2023
Launched targeted & high frequency social media campaigns that drove a 76% spike in property inquiries.
Capitalized via Instagram & Youtube shorts for organic Lead Generation & Brand Recall.
Conducted competitor analysis & SEO audits to fine tune content performance & CTA, increasing organic traffic by over 80%.
Partnered with video editors and creators to develop testimonial based reels, improving buyer trust & click throughs.
Delivered culturally nuanced campaigns aimed at high income millennial audiences. Led a team responsible for brand storytelling & content across Meta, Google, Linkedin & Twitter with a unified voice.
Generated 120 qualified leads in a year, surpassing the goal by 200%, achieving a conversion rate of nearly 12% through high converting paid & organic content strategies.
Developed media & visuals that balanced sleek B2B aesthetics with relatable messaging.
Reduced paid ad spend by 20% via extensive content testing and campaign optimization across various digital platforms.
Produced responsive Instagram, Facebook, LinkedIn, Google & Twitter content that generated over 340 client inquiries.
Implemented SEO, SEM to grow daily unique visitors to 150+, increasing digital footprint in the B2B space.
Built Justdial and Indiamart profiles to support brand discovery in niche verticals. ISC Cleantech Pvt. Ltd., Jaipur
Ahinsa Renewables Pvt. Ltd., Jaipur (A subsidiary of ISC Cleantech) Digital Marketing Manager Mar 2021 – Jul 2022
Digital Marketing Specialist Mar 2021 – Aug 2021
Supported influencer marketing activities and market research to enhance brand resonance with Tier 2 city audiences.
Identified emerging festive trends and regional user behavior insights to guide campaign direction.
Helped craft hyper local content, increasing regional product visibility by 10%. Kalyan Jewellers, Jodhpur
Brand Marketing Intern Apr 2020 – Feb 2021
CORE SKILLS Social Media Strategy Trendspotting & Cultural Fluency Gen Z & Youth Culture Platform Native Content
Real Time Marketing Execution
Campaign Management
Influencer Collaboration
Video Editing & Graphic Design
Performance Optimization
Team Leadership & Cross functional Coordination
EDUCATION
CERTIFICATES
Completed High School in Science & Mathematics
Maa Vidya Niketan, Jaipur 2018 - 2020
Digital Marketing Strategy 2021
Udemy, Inc.
Instagram Marketing 2021
Udemy, Inc.
Social Media Marketing 2022
Udemy, Inc.
Python Programming 2021
Guvi Geek Network
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