Director of Sales

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R. Michael Lively – Dallas, TX *****

214-***-**** / ********@*****.***

Linked-In: http://www.linkedin.com/profile/view?id=53155922&trk=tab_pro PROFILE: Michael Lively is the Director of Sales and Marketing with Beauty Concept Group (BCG). BCG, makers of SUDZZfx professional haircare, HAI Styling Tools and Jack the Barber Men’s Grooming. He currently leads and directs the sales and marketing initiatives for BCG’s north American distribution network, along with overseeing BCG’s E-Com efforts. This includes developing both the national promotional agenda, as well as market-specific programs for select regional distributors. Michael is equally instrumental in new product development, price and margin structuring, and product launch Prior to initiatives his position for at the BCG, BCG Michael brands. held the role of Director of Key Accounts at Nail Alliance, a global nail brand manufacturer, for three years. During his tenure, he managed various aspects of the organization, including direct interactions with buyers and C-level executives, new product placement and promotional strategies, planning and on-site management of national and regional trade shows, and collaboration with representative firm intermediaries. Michael’s extensive career in the professional beauty industry spans over two and a half decades, during which he has held various leadership positions, including National Sales Manager and Director of Sales, with boutique and global haircare, nail, and sundry brands. His responsibilities have included overseeing the management and growth of national distributors, national chain accounts (such as ULTA Beauty, REGIS and JCPenney), and direct regional distributor partners. Michael’s primary duties include collaborating with cross-functional teams to align sales strategies with company objectives, executing national and account-specific growth strategies across sales teams and direct accounts, cultivating and strengthening internal and external C-level relationships, and focusing on new business development. His efforts have resulted in annual revenues ranging from $2 million to $40 million across his various functions. EXPERIENCE:

NATIONAL SALES DIRECTOR / MARKETING MANAGER – BEAUTY CONCEPT GROUP JANUARY 2021 – PRESENT

FOUNDER / CHIEF PROPRIETOR - “Rocking Away the Blues” July 2016 – October 2021

DIRECTOR OF KEY ACCOUNTS – Nail Alliance

February 2014 – June 2016

NATIONAL SALES MANAGER - KEY ACCOUNTS – American International Industries, Inc April 2010 – August 2013

REGIONAL DIRECTOR - NATIONAL ACCOUNTS - Proctor & Gamble / NIOXIN Research Laboratories, Inc. September 2002 – July 2009

REGIONAL DIRECTOR - NATIONAL ACCOUNTS - L'ANZA Research International April 1998 – September 2002

DISTRIBUTOR SALES MANAGER - Paul Mitchell Systems of N. Texas January 1995 – April 1999

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Education

University of Phoenix

Bachelor of Science / EBusiness; Business Management 2002 – 2006

Proficiencies:

Sales Force, Microsoft Office Suite, Mac OS, CRM, ERP, Concur Groups and Associations:

CONSUMER GOODS & RETAIL PROFESSIONALS

University of Phoenix Alumni

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