Social Media Digital Marketing

Nellena “Anna” Coons

**** ****** ***** ************, ** 46259 T: 317-***-**** Email: ********@*****.***

Project Management Event Planning Public Relations Brand Management Customer Service Staff Administration

Results-driven Marketing Executive with 15+ years of experience in brand management, project leadership, and marketing strategy. Proven ability to develop and execute high-impact marketing campaigns, drive revenue growth, and build high-performing teams. Expertise in strategic planning, digital marketing, and event management with a track record of increasing brand visibility and achieving organizational objectives.

Core Skills

Marketing Strategy & Planning: Strategic Planning, Brand Development, Market Research & Analysis, Marketing Campaigns, Sales Strategy & Development, Budget & Resource Allocation

Digital Marketing: Social Media Management, Digital Marketing, Content Creation, SEO

Leadership & Management: Team Leadership & Mentoring, Cross-Functional Team Collaboration, Negotiation & Contract Management, Communication & Presentation Skills

Project & Event Management: Project Management, Event Planning

Customer Focus: Customer Engagement, Public Relations & Media Relations, Customer Service

Analytical Skills: Data Analysis, ROI Analysis, Reporting

Professional Experience

Marketing Manager

Peterman Brothers Indianapolis, Indiana January 2022 – Present

Spearheaded social media initiatives, increasing social media following by 86% and implementing targeted ads on TikTok with a 426% ROI.

Developed and executed community-driven programs (Peterman Cares, Charity Showdown, Peterman Partners Program) to enhance brand reputation and customer engagement.

Lead the development and execution of comprehensive marketing strategies to drive brand awareness and revenue growth.

Oversee a $8M marketing budget, ensuring strategic allocation for maximum ROI.

Manage a team of 11 marketing professionals and coordinate with 11 branches across three states.

Key Achievements:

Increased social media following by 86%.

Successfully created a high-performing marketing team of 11 professionals.

Implemented targeted ads on TikTok, generating 426% ROI.

Increased sales in a year by 35%

Regional Manager, Sales and Marketing

Titan Restaurant Group Indianapolis, Indiana July 2016 - January 2022

Collaborated with media partners to promote marketing events, boosting event attendance by 80% and social media following by 100%.

Delivered consistent sales growth at focus stores by 7-11%, positively impacting the company's bottom line.

Drove regional marketing strategies to boost revenue and enhance customer engagement in underperforming stores.

Supported the operations team in developing and executing sales action plans and customer service standards.

Key Achievements:

Increased social media following by 100%.

Successfully raised sales at focus stores by 7-11%.

Director of Media Planning and Sales Support

Simon Property Group Indianapolis, Indiana August 2015 - July 2016

Executed an Ad Panel program that significantly boosted revenue for Simon Business Ventures.

Led media strategy and campaign development for national sales initiatives, working closely with agencies, vendors, and clients.

Managed a team that generated $125M in revenue, providing structure and workflow support for sales operations.

Key Achievements:

Developed and implemented a highly efficient sales support team.

Successfully launched a revenue-driving Ad Panel program

Sports and Sales Marketing Director

Emmis Communications Indianapolis, Indiana February 2006 - July 2015

Enhanced revenue by over $1M through targeted campaigns and partnerships with prominent local sports teams (Indianapolis Colts, Indiana Pacers, Butler Basketball).

Oversaw multiple marketing campaigns, including sponsorship deals and client relations.

Managed a $3.8M annual budget, ensuring financial objectives were met while maintaining strong profitability.

Key Achievements:

Managed a $3.8M annual budget, ensuring profitability and effective allocation of resources.

Increased market share and generated $1M+ in additional revenue through successful marketing campaigns and partnerships.

Education

University of Indianapolis, Indianapolis, IN

Bachelor of Science in Communication and Marketing May 2002

Minor: Psychology

Promotions Director for the University radio station, WICR

CERTIFICATIONS & PROFESSIONAL DEVELOPMENT

Certified Brainstorm Facilitator – CSS

Hootsuite Social Media Certification

Ongoing participation in workshops and seminars on marketing trends, leadership, and digital marketing strategies.

TECHNICAL SKILLS

CRM Software: Salesforce, HubSpot, Service Titan

Social Media Tools: Hootsuite, Buffer, Loomly

Analytics Tools: Google Analytics

Design & Content Tools: Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), Canva

Microsoft Office Suite: Excel, PowerPoint, Word, Outlook

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