Karla Diaz
Phone: 786-***-**** Address: **** Tatum Waterway Drive Apt #6, Miami Beach, FL 33141 Email: ***********@*****.***
EXPERIENCE
DRVM, LLC – Miami, Florida 2024 – to current
Sales Representative
• Conduct daily product demos in Costco to promote a variety of wellness supplements and all natural health products.
• Increased sales by 50% through effective sampling and customer education.
• Trained new brand ambassadors on demo procedures and brand messaging.
• Collected and reported customer feedback to regional manager.
• Converted over 40% of demo participants into first-time buyers.
• Managed product inventory.
United Oil Company – Miami, Florida
Sales Representative 1992 – 2021
Mutual Wholesale – West Palm Beach, Florida 1988 – 1992 Territory Sales Manager
• Presented sales pitches and held productive client meetings, showcasing products and exclusive offers in a clear and compelling manner.
• Managed all aspects of sales tasks and orders, guaranteeing smooth operations and satisfying customer experiences.
• Traveled extensively within assigned territories to meet clients face-to-face, nurturing relationships and uncovering new sales leads.
• Consistently exceeded sales goals by employing effective sales tactics and fostering positive client relationships.
• Developed and maintained strong relationships with clients, including key accounts such as supermarkets, bakeries, and wholesale distributors increasing the company’s portfolio.
• Conducted product demonstrations, presentations, and training sessions to promote the benefits of the company’s cooking oil products.
• Managed a diverse territory, covering a region of Miami-Dade, Broward, and Palm Beach County, resulting in significant market share and increased customer retention by 15%.
• Consistently achieved and exceed monthly sales target by 20%, ranking among the top of sales representative.
Anheuser Busch – Newark, NJ 1981 - 1987
Sales Representative
EDUCATION
Hunter College New York City
Master of Arts in Industrial Psychology 1980 – 1982 Rutgers University New Brunswick, NJ
Bachelor of Business Administration Major: Marketing 1976 – 1979
• Executed advertising and promotional activities to drive sales and brand visibility.
• Managed on-premises accounts, sales accounts, and accounts receivables.
• Conducted sales seminars to educate clients on new product ingredients and monthly specials.
• Achieved a 15% increase in sales during promotional periods by participating in store promotions and events, boosting customer engagement and driving sales.
• Actively pursued ongoing professional development opportunities to stay current with product knowledge and industry trends. This commitment ensured a competitive advantage in achieving sales strategies and a higher volume of client interactions. SKILLS
• Languages: Bilingual in English and Spanish.
• Transferable Skills: High critical thinking ability, especially when working under pressure and in a fast-paced environment. Detail-orientated. Collaborative during teamwork. Great at communication within a work environment and with different cultures. Ability to manage multiple projects simultaneously.
• Industry-Specific Skills: Beverage Marketing and Promotions Expertise, Distributor Relationship Management, Wholesale Industry Sales Tactics and Distribution Channel Optimization.