Human Resources Advertising Sales
Resume:
Curriculum Vitae
Carla – Leanne Daniel
Personal Information
Name: Carla Daniel
Address: No 12 Catalina Close, 816 Kelly Rd, Bromhof, Randburg
Nationality Coloured female
Telephone: 083-***-****/076-***-****
Email: ***************@*****.***
Summary Profile
Specialist within Broadcasting and Compliance, Advertising Sales, Programming, Project Management, Marketing, Media Research, Radio Inventory and trafficking broadcasting, Human Resources, Employee Benefits and Occupational Development and training.
Salary and Notice Period
Expected Salary
Negotiable
Notice Period
Two calendar months
Education and Qualification
Secondary
Eveline Secondary School (Zimbabwe)
O Levels (Cambridge)
1994
Courses completed.
Astrotech-Management Essentials Training
Executive Blueprint Programme
Train the Trainer (Merceta accredited)
Key Skills & Career Achievements
Linear Live Television Channel Launch -ENCA June 2008
25 Linear Channel Launches across South Africa & Africa
Broadcast system development
Media Training- Research, Strategy, Planning, Sponsorships
Broadcast compliance – Radio & Television
Business Analytics
Inventory Analyst
EMPLOYMENT HISTORY:
Employer 1:
Paramount Africa
City/Town:
Johannesburg
Date:
August 2012 to December 2018
Position:
Airtime Planner
Date:
Position:
January 2019 to date
Airtime Planning Manager
Duties:
-Streamlining and integrating the Traffic Division to Broadcast Standards
-Setup broadcast framework for Transmission implementation
-Managing the workflow of transactions between Finance and Commercial Sales for Broadcast Compliance and Billing.
-Managing and building international relationships between various Paramount offices
-Monitoring all Advertising Campaigns on 19 Broadcasting channels, ratings, transmission and reconciliation.
-Monitoring all CPP deals within the channels ensuring ratings and performance.
-Setting up the AS RUN transmission logging with Media Research Houses
-Monitoring On Air Competitions and Trade Exchanges
-Ensuring all Log Scheduling for all 19 Broadcasting Channels are completed and ready for transmission.
-Analysing monthly Revenue reports between Intl office and local office and comparing variances, daily, weekly, revenue growth and sell out ratio reporting.
-Capturing Channel Sponsorships for transmission on Broadcast traffic Database as well as liaise with On Air Departments to ensure elements and billboards are placed in schedule.
-Ensuring all Commercials are compliant with channel broadcast policies and transmission.
-Preparing Programming Grid
-Loading contracts, liaising with Distributors and Producers
-Obtaining all the required information for Publicity and Library, such as synopses, year of production, cast, running order.
-Implementing the schedule as per directive from International Acquisitions Department
-Checking contractual information for license periods, number of runs and duration.
-Creating programme versions, short titles and formats
-Creating plans and scheduling titles in accordance with the channel’s requirements
-Submitting excel schedule for rate cards and liaising with the Commercial Sales Department regarding break formats and final rate cards.
-Applying programme changes to the schedule and advising relevant departments, external producers and necessary companies of changes
-Liaising with the Presentation, Media Library and Transfers departments on any weekly and daily discrepancies to the schedules
-Creating and communicating changes in running orders of programmes to Publicity and Creative Services and all relevant departments
-Inventory exercises: monitoring series start and end dates, checking outstanding licensing issues and un-transferred material.
-Compiling and adhering to all requirements of the monthly EPGs to be submitted to Multichoice and other affiliates when necessary.
-Communicating all programme changes to Multichoice and other affiliates for the EPG when required
EMPLOYMENT HISTORY:
Employer 2:
PRIMEDIA Broadcasting Radio- 947, KFM, 702, Cape Talk
City/Town:
Johannesburg
Date:
November 2015 to December 2018
Position:
Yield & Inventory Manager
Duties:
-Streamlining and integrating the Traffic Division to broadcast standards.
-Setup broadcast workflows and identifying traffic efficiencies.
-Managing the workflow of transactions between Finance and Commercial Sales for Broadcast Compliance and Billing.
-Monitoring all Advertising Campaigns on 4 Broadcasting radio stations, transmission and reconciliation.
-Monitoring On Air Competitions and Trade Exchanges
-Ensuring all Log Scheduling for all 4 Broadcasting stations are completed and ready for transmission.
-Analysing monthly Revenue reports and comparing variances, daily, weekly, revenue growth and sell out ratio reporting.
-Business Intelligence Reporting
-Manage the commercial trafficking department of ten staff members.
-Commercial Sales revenue forecasting analysis and industry sector analysis
Employer 3:
etv Pty Ltd
City/Town:
Johannesburg
Date:
March 2003 to July 2012
Position:
Internal Sales Manager/Sales Account Exec/Trade Marketing Assistant/Internal Sales/PA
Duties:
-Responsible for the daily Commercial Sale Operations for eNews Channel on DSTV Bouquet Channel 403 and eAfrica - Pan African Broadcast channel & eBotswana local channel in Gaborone Botswana.
-Managing and overseeing the Internal Sales Department
-Managing and controlling inventory, bookings, cancellations, logs etc.
-Ensuring that all deadlines are met.
-Managing all complaints regarding operational function of the channels
-Ensuring that pricing of programmes is correct.
-Responsible for all sponsorships and that they are broadcasted correctly in line with negotiated deal.
-Viewing and approving all sponsorship elements ensuring ASA and ICASA compliant
-Viewing and approving SMS ads and ensuring that SMS policies are updated and are compliant with ASA and WASSP regulatory requirements.
-Ensuring that Research Houses (Nielsens, Telmar) are kept updated with rates and programme changes, ensuring that the transmission AS RUN has been received for loading overnight ratings and monitoring.
-All revenue reports are checked and distributed and reconciliations of logs and revenue are processed and are in line with Internal Sales Policies.
-Responsible for the Channel Audit- Reports and Submissions for the Annual Audit
-Tracking client Revenue Commitments
-Ensuring that all ICASA rules are adhered to.
-All legal documentation with regards to Sponsorships, Audit review, Signed Commitments, Trade Exchanges.
-Induction training-General Media, Commercial Sales, Transmission and Broadcasting Standards, Media Research, Commercial Sales.
-Broadcast traffic database training.
-Brand Optimisation
Employer 4:
AETA
City/Town:
Johannesburg
Date:
August 2002 to February 2003
Position:
Office Administrator
Duties:
-Internal Verification visits to clients to ascertain the correct processes were followed according to standards set by FASSET.
-Distributing all examination papers and coordinating the marking and auditing process of the examiners.
-Receiving all study material and editing examinations due to UK based syllabus and converting into South Based standards in line with SAQA.
-Distribution of Study Material
-Constant communication with recognised South African professionals and lecturers within the Universities in order to ensure that the standards of the Diploma offered are in line with SAQA standards.
Employer 5:
KPMG
City/Town:
Johannesburg
Date:
July 2002 to August 2002
Position:
Remuneration Administrator
Duties:
Maternity Leave Administration
-Leave calculation and administration of leave.
-Ensure Company Policy is adhered and LR act.
-Communication with the various Service Centres
-One on one consulting with employee on benefit schemes
Remuneration
-Calculating employees’ annual increases according to company scales
-Processing increases on database.
-Inserting Performance ratings on company database
Employer 6:
Arthur Andersen
City/Town:
Johannesburg
Date:
January 2001 to June 2002
Position:
Senior HR Administrator
Duties:
-Personal Assistant to HR Manager
-Secretarial duties, filing, diary management, typing,
-Typing Employee Contracts and increase letters.
-Liaison with new recruits
-Capturing employee records on company databases
-Collation of employee Personnel Files
-Communication with all office support services with regards to new employees and resigned employees
-One on one consulting with new recruits and resigned employees on package structures and benefit schemes
-Typing of all Memorandums
-Consulting to employees with regards to Company Policies
-Constant liaison with the companies in house attorney and tax consultants with regard to Employee Contracts and package structures
-Liaison with the company’s fringe benefit underwriters
-Processing Workman Compensation claims and UIF claims
-Creating annual increase spreadsheets
-Processing and creating company statistical information for Tenders etc.
-Liaison with company Division Heads on department concerns
-Attending monthly department upward feedback meetings
-Processing cost codes for consultants
-Liaising with partners on billing codes
-Processing all Maternity Leave applications
-Calculating Sick Leave balances and recons
-Processing Study Leave applications and recons.
-Collating and processing Performance Reviews
-A review of Company Policies
-Remuneration scales review and a collation of employee job skills and job descriptions
Employer 7:
Arthur Andersen
City/Town:
Johannesburg
Date:
January 2000 to December 2001
Position:
Employee Benefits Consultant
Duties:
-Consulting with employees on package structures
-Processing all Medical Aid member registration forms
-Communicating with the Medical Aid and processing all annual option changes
-Processing Workman’s Compensation claims
-Processing Maternity Leave applications
-Liaison with the Provident Fund administrators
-Processing and consulting with Disability claimants
-Creating reports on monthly payments to the various funds
-Assisting Payroll department with new employees and resigned employees
-Communicating with the Benefit Scheme Trustees
Employer 8:
Arthur Andersen
City/Town:
Johannesburg
Date:
January 1998 to December 2000
Position:
Human Resources Administrator
Duties:
-Typing Employee Contracts and increase letters.
-Liaison with new recruits
-Creating and loading and electronic personnel record of employee on company databases
-Collation of employee personnel files
-Communication with all office support services with regards to new employees and resigned employees
-One on one consulting with new recruits and resigned employees on package structures and benefit schemes
-Presenting company Induction Presentation
-Typing of all Memorandums
-Consulting to employees with regards to Company Policies
-Constant liaison with the companies in house attorney and tax consultants with regard to Employee Contracts and package structures
-Liaison with the company’s fringe benefit underwriters
-Processing Workman Compensation claims and UIF claims
-Creating annual increase spreadsheets
-Processing and creating company statistical information for Tenders etc.
-Liaison with company Division Head on departmental concerns
-Attending monthly Department upward feedback meetings
-Processing cost out codes for consultants and billing ratios.
-Liaising with Division Heads on billing codes
-Processing all Maternity Leave applications
-Calculating Sick Leave balances and recons
-Processing Study Leave applications and recon
CONTACTABLE REFERENCES:
Name:
Khalik Sherrif
Company:
etv
Position:
Sales Director
Tel:
Email:
********@***.**.**
Name:
Marco Montanari
Company:
Paramount Africa
Position:
Commercial Director
Tel:
Name:
Monde Twala
Company:
Paramount Africa
Position:
SVP GM Editorial & BET International Lead
Tel:
Contact this candidate