Business Development Social Media
Resume:
HARSH BHARDWAJ
*****************@*****.***
PROFESSIONAL SUMMARY
Analytical economics student with a strong foundation in finance and hands-on experience in Web3 marketing, business development, and AI-driven strategy. Skilled in leading data-backed campaigns, building communities, and bridging creative execution with financial insight. Now focused on solving complex challenges at the intersection of finance, Web3, and AI. EDUCATION
Marketing & Business Development Intern (Web3) October, 2024 - March, 2025 Led business development efforts by securing campaigns and partnerships with Web3 projects, strengthening Intract’s network and revenue opportunities & Organized $10,000+ giveaways, including UGC and meme coin campaigns, boosting engagement and audience growth. Scaled Intract Campaign's Twitter account from 800k to over 1 million followers and TonTon's account from 10k to 100k in 3 months through trend-driven content, partnerships, and community engagement. Track campaign performance and user engagement through data analytics. Utilize tools like Metabase to analyze trends, manage campaign links, and set up email notifications to keep the audience informed.
Data-Driven Campaign Planning & Execution
Web3 Marketing Strategy & Community Growth
PROFESSIONAL EXPERIENCE
Intract Software Private Ltd
Tripgix
Marketing Intern 03 August - October, 2022
Manage accounts and track content performance using social media marketing tools including Google analytics and Facebook insights.
Developed and implemented new social media strategies and plans to attract potential clients and increase brand awareness.
University of Delhi
Majoring in Economics and statistics - Bachelor of Arts 2022-2025 Higher Secondary
Laxman Public School, Focused on Economics, Business Studies & Accounting 2020–2022 SKILLS
Tokenomics & Digital Asset Marketing
Financial Analysis & Market Research
EXTRACURRICULARS
Basketball Team & Chess Club
Developed teamwork, leadership, and strategic thinking, enhancing my problem-solving and decision-making skills for success in college societies Spearheaded marketing initiatives for high-growth mortgage startup, integrating fintech, real estate, and lifestyle branding.
Created and managed dynamic social media content across platforms, enhancing online presence and engagement.
Developed data-driven growth marketing strategies using Google Analytics, Meta Business Suite, and Mailchimp.
Built and optimized lead funnels through retargeting campaigns and user behavior analysis. Marketing and Growth Manager January - Present
Mortgage Lender
Advanced Excel & Financial Modeling
Cross-Platform Analytics (Metabase, Google Analytics) Business Development & Strategic Partnerships
SEO Optimization & Content Strategy for Web3
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